- In May 2024, Broadsign acquired OutMoove, a Netherlands-based digital OOH ad tech provider, including its demand-side platform (DSP) technology. This acquisition enhances Broadsign’s access to OutMoove’s expertise, specialist OOH clients, and innovative programmatic tools, supporting global expansion and automation in the OOH industry
- In December 2023, Perion acquired Hivestack, a global leader in programmatic digital out-of-home (DOOH) technology, for $100 million in cash. The acquisition enhances Perion’s capabilities in the fast-growing DOOH market, expanding its global footprint across 32 countries and providing advanced solutions for brands and media owners
- In June 2023, JCDecaux Norge secured a six-year advertising contract with Sporveien Media, covering Oslo's buses, trams, and metro. The deal includes digital panels and positions JCDecaux as Norway's leader in OOH and DOOH, representing over 20% of the market shareIn December 2022, Hawk expanded its programmatic DOOH capabilities through a global partnership with Hivestack. The agreement integrates Hivestack’s global SSP network, providing access to over one million digital screens across EMEA, APAC, and the USA, enhancing Hawk's omnichannel digital communication offerings
- In April 2021, Global partnered with Broadsign to enhance its digital-out-of-home (DOOH) network in the UK, expanding to 3,000 displays. The integration of Broadsign's content management system will streamline operations, improve media buyer experience, and support future growth of the network
