Urbanization and exposure to Western cultures lead to greater acceptance of sexual wellness practices. Government initiatives and emphasis on personal well-being create a conducive market environment. Digital platforms and e-commerce make sexual wellness products accessible to a broader audience. These factors contribute to a thriving market that promotes sexual health and well-being in Africa. While female sexual wellness products have gained more attention in recent years, the male sexual wellness market is also growing, with products like male enhancement supplements and devices gaining popularity.
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Data Bridge Market Research analyses that the Africa Sexual Wellness Market is growing with a CAGR of 6.7% in the forecast period of 2022 to 2029 and is expected to reach USD 7,889.51 million by 2029 from USD 4,700.00 Million in 2021. With increasing disposable income in select African countries, consumers are showing a greater willingness to invest in sexual wellness products and services. This financial capability allows them to prioritize enhancing their intimate experiences, leading to rising demand for sexual wellness offerings in the market.
Key Findings of the Study
Emphasis on personal well-being is expected to drive the market's growth rate
As consumers in Africa place greater emphasis on personal well-being and self-care, this focus extends to their sexual wellness. Individuals seek products that enhance intimacy and pleasure, aligning with their pursuit of a fulfilling and satisfying lifestyle. The rising awareness of the importance of sexual health and its impact on overall well-being drives the adoption of sexual wellness products. Consumers are more open to exploring options that promote physical and emotional intimacy, contributing to the growth of the Africa Sexual Wellness Market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, and Pricing in USD
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Segments Covered
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Product (Sex Toys, Condoms, Contraceptives, Lubricants and Sprays, Erotic Lingerie, Pregnancy Testing Products, and Others), Application (Sexual Dysfunction, Pregnancy Protection, Female Hygiene, Sexually Transmitted Disease, and Others), End User (Men, Women, and LGBT Community), Distribution Channel (Specialty Stores, Drug Store, Hypermarkets and Supermarkets, Online Stores, and Others).
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Countries Covered
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South Africa, Egypt, Ethiopia, Nigeria, Kenya, Uganda, Tunisia, and Rest of Africa.
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Market Players Covered
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Reckitt Benckiser Group PLC (U.K.), Church & Dwight Co., Inc. (U.S.), Veru Inc. (U.S.), Karex Berhad (Malaysia), TTK (India), Bayer AG (Germany), Maude Group, Inc. (U.S.), Unbound Babes (U.S.), Bijoux Indiscrets (Spain), BioFilm IP LLC (U.S.), Hot Octopuss (U.K.), Polyurethane condom manufacturer, LELO iAB (Sweden)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
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Segment Analysis:
The Africa sexual wellness market is segmented on the basis of products, application, end user, and distribution channel.
- On the basis of products, the Africa sexual wellness market is segmented into sex toys, condoms, contraceptives, lubricants and sprays, erotic lingerie, pregnancy testing products, and others. Condoms dominate the products segment of the Africa sexual wellness market with a CAGR of 8.3% in the forecast period of 2022 to 2029 due to their wide availability, cost-effectiveness, and proven effectiveness in preventing sexually transmitted infections (STIs) and unplanned pregnancies. As a popular choice for safer sexual practices, they play a significant role in promoting sexual health and well-being in the region.
In 2022, Condoms dominate the products segment of the Africa sexual wellness market
In 2022, Condoms dominate the products segment of the Africa sexual wellness market owing to their widespread availability, affordability, and effectiveness in preventing sexually transmitted infections (STIs) and unintended pregnancies, making them a popular choice for safer sexual practices with a CAGR of 8.3% in the forecast period of 2022 to 2029.
- On the basis of application, the Africa sexual wellness market is segmented into sexual dysfunction, pregnancy protection, female hygiene, sexually transmitted disease, and others. Pregnancy protection dominates the products segment of the Africa sexual wellness market with a CAGR of 7.6% in the forecast period of 2022 to 2029 due to its vital role in preventing unplanned pregnancies, providing a reliable and accessible method for individuals to exercise control over their reproductive choices and family planning.
- On the basis of end users, the Africa sexual wellness market is segmented into men, women, and LGBT communities. Women dominate the end user segment of the Africa sexual wellness market with a CAGR of 6.8% in the forecast period of 2022 to 2029 due to proactive engagement in sexual health matters. Seeking products and services for reproductive health, family planning, and overall wellbeing, women play a crucial role in driving market growth and shaping the industry landscape.
In 2022, Women dominate the end user segment of the Africa sexual wellness market
In 2022, Women dominate the end user segment of the Africa sexual wellness market owing to a proactive approach to sexual health. They seek products and services for reproductive health, family planning, and overall well-being, contributing to a significant market share with a CAGR of 6.8% in the forecast period of 2022 to 2029
- On the basis of distribution channel, the Africa sexual wellness market is segmented into specialty stores, drug stores, hypermarkets and supermarkets, online stores, and others. Drug storage dominates the distribution channel segment of the Africa sexual wellness market with a CAGR of 7.4% in the forecast period of 2022 to 2029 due to their widespread presence and accessibility. Drug stores offer discreet and convenient access to sexual wellness products, catering to consumers' needs and preferences effectively.
Major Players
Data Bridge Market Research recognizes the following companies as the major Africa Sexual Wellness market players in Africa Sexual Wellness market are TTK (India), Bayer AG (Germany), Maude Group, Inc. (U.S.), Unbound Babes (U.S.), Bijoux Indiscrets (Spain), BioFilm IP LLC (U.S.), Hot Octopuss (U.K.)
Market Developments
- In 2023, NEXT Life Sciences, Inc. (NEXT) launched a new contraceptive product for men to market; Plan A. NEXT is developing Plan A to be a safe, effective, fully reversible birth control solution for men.
- In 2022, Mayne Pharma Group Limited entered into a new strategic collaboration with GoodRx. The collaborative initiative will deliver an enhanced direct-to-consumer program aimed at building awareness of NEXTSTELLIS oral contraceptive availability in the United States.
- In 2021, Biofilm Inc. announced the latest addition to its line of personal lubricants: ASTROGLIDE QUIVER Liquid. The water-based lubricant provides a touch of extra playful sensation and magic to enhance pleasure, whether you are with a partner or solo.
- In 2021, Vardi & Migdal, an Israeli cosmetics company, launched a line of cannabis-infused sexual wellness products called CBDessence.
- In 2021, Reckitt Benckiser, the parent company of Durex, announced that it would be spinning off its sexual wellness business into a separate company called RB Health Sexual Wellness.
- In 2021, LELO, a leading brand in the sex toy industry, launched a new product, the Sona 2 Cruise, which uses sonic wave technology for clitoral stimulation.
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