The snacks market, categorized by product type, offers a wide array of tempting options. from the classic allure of crisps/chips and the savory delight of nachos to the crunchy appeal of pretzels and tortillas, the market caters to diverse preferences. Biscuits/crackers add a touch of sophistication, while RTE Popcorn offers convenient indulgence. The category expands further with unique choices such as puffs, fries, curls, and crunchies. This comprehensive selection reflects the market's commitment to satisfying varied consumer cravings with a rich and diverse snack portfolio.
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Data Bridge Market Research analyses that the Europe Snacks Market is growing at a CAGR of 7.1% in the forecast period of 2022 to 2029. The market was valued at USD 23,086,307.61 thousand in 2021 and is expected to reach USD 39,964,119.12 thousand by 2029. The shift in consumer preferences towards snacking over traditional meals acts as a significant driver for the Snacks Market's expansion. This trend is fueled by changing lifestyles, emphasizing convenience and on-the-go options, contributing to the market's sustained growth and evolution.
Key Findings of the Study 
Convenience demands are expected to drive the market's growth rate
The snacks market experiences substantial growth as busy lifestyles and on-the-go consumer habits drive the demand for convenient snacks. The need for quick, easily accessible, and portable food options aligns with the modern pace of life. Consumers increasingly seek snacks that fit seamlessly into their schedules, reflecting a key driver in the market's expansion. Convenience becomes a pivotal factor influencing purchasing decisions, leading to a surge in the popularity of diverse and convenient snack offerings.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Crisps/Chips, Nachos, Pretzels, Tortillas, Biscuits/Crackers, RTE Popcorn, Others (Puffs, Fries, Curls, And Crunchies)), Product Category (Regular Snacks, Cheese Based Snacks), Flavour (Regular/Standard, Single Flavored, Blended Flavor), Nature (Organic, Conventional), Packaging Size (< 10 Oz, 10 - 20 Oz, 21 - 30 Oz, > 30 Oz), Price (Regular, Premium) Brand (Branded, Private Label) Packaging (Pouches, Bags, Cans, Cardboard Boxes, Others) End User (Retail/Household, Food Service Sector) Distribution Channel (Store Based Retailers, Non-Store Retailers)
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Countries Covered
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Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.
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Market Players Covered
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PepsiCo (U.S.), Parle Products Private Limited (India), Kellogg’s Company (U.S.), and General Mills (U.S.).
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Europe snacks market is segmented into ten notable segments which are based on the basis of product type, product category, flavor, nature, packaging size, price, brand, packaging, end user, and distribution channel.
- On the basis of product type, the Europe snacks market is segmented into crisps/chips, nachos, pretzels, tortillas, biscuits/crackers, RTE popcorn, and others (puffs, fries, curls, and crunchies)
- On the basis of product category, the Europe snacks market is segmented into regular snacks and cheese based snacks
- On the basis of flavor, the Europe snacks market is segmented into regular/standard, single flavored, and blended flavor
- On the basis of nature, the Europe snacks market is segmented into organic and conventional.
- On the basis of packaging size, the Europe snacks market is segmented into < 10 OZ, 10 - 20 OZ, 21 - 30 OZ, and > 30 OZ
- On the basis of price, the Europe snacks market is segmented into regular and premium
- On the basis of brand, the Europe snacks market is segmented into branded and private label
- On the basis of packaging, the Europe snacks market is segmented into pouches, bags, cans, cardboard boxes, and others
- On the basis of end user, the Europe snacks market is segmented into retail/household and food service sector
- On the basis of distribution channel, the Europe snacks market is segmented into store based retailers, and non-store retailers
Major Players
Data Bridge Market Research recognizes the following companies as the Europe snacks market players in Europe snacks market are PepsiCo (U.S.), Parle Products Private Limited (India), Kellogg’s Company (U.S.), and General Mills (U.S.).
Market Developments
- In 2023, Flagstone Foods, a key player in North America's private label trail mixes and snack nuts industry, successfully acquired Emerald Nuts from Campbell Soup Company. This strategic acquisition strengthens Flagstone Foods' position in the market, expanding its product portfolio. The move aligns with Flagstone's growth objectives, enhancing its presence in the snack industry through the addition of the well-known Emerald Nuts brand
- In February 2023, Europe Snacks, a leading producer of savory snacks for third-party brands in Europe, acquired 100% ownership of Burts Snacks. This strategic move marks Europe Snacks' expansion within Europe's largest snacking industry, positioning the company for accelerated growth. The acquisition enhances Europe Snacks' market presence and offers new opportunities for diversification and innovation in the competitive European snack market.
- In 2020, Mars, Incorporated introduced a range of snacking products under the Mars Wrigley category, featuring the innovative Combos Cheddar Cheese Bacon. This launch strategically expands Mars' presence in the cheese-based snacks market, capitalizing on evolving consumer preferences. By introducing unique offerings such as Combos Cheddar Cheese Bacon, Mars aims to attract a broader consumer base, enhancing its position in the competitive snacking segment
Regional Analysis
Geographically, the countries covered in the Europe snacks market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe.
As per Data Bridge Market Research analysis:
U.K. is the dominant region in the Europe snacks market during the forecast period 2022-2029
The U.K. dominates the European snacks market, driven by a rising demand for functional snacks. In Italy, market leadership is fueled by a strong consumer preference for snacks. The overall surge in demand for these convenient and diverse food options underscores the dynamic landscape of the European snacks market, with the U.K and Italy emerging as key players, each propelled by distinct market dynamics.
France is expected to dominate the Europe snacks market in the forecast period 2022-2029
France is expected to dominate the snacks market, driven by a significant uptick in the consumption of cheese-based products. The country's affinity for cheese contributes to its dominance, reflecting evolving consumer preferences and a robust demand for innovative snack offerings. As the French market embraces cheese-centric snacks, it positions itself as a key player in the evolving landscape of the global snacks industry.
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