Global Biscuits Market By Type (Crackers and Savoury Biscuits and Sweet Biscuits), Ingredients (Flour, Sugar, Butter, Chocolate, Milk and Cream), Product (Rich Tea, Bourbon, Plain Biscuits, Chocolate Coated Biscuits and Filled Biscuits), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retailers, Online Retailers and Others) – Industry Trends and Forecast to 2029
Market Analysis and Size
Biscuits are one of the world's most well-known and popular packaged snacks. They can be mixed with a variety of ingredients, including nuts, chocolate flavour, coco chips, and sandwich fillings like cream-based fruit, chocolate, and jam.
Data Bridge Market Research analyses that the biscuits market was valued at USD 110.20 billion in 2021 and is expected to reach the value of USD 171.70 billion by 2029, at a CAGR of 5.70% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Type (Crackers and Savoury Biscuits and Sweet Biscuits), Ingredients (Flour, Sugar, Butter, Chocolate, Milk and Cream), Product (Rich Tea, Bourbon, Plain Biscuits, Chocolate Coated Biscuits and Filled Biscuits), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retailers, Online Retailers and Others)
U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
ITC Limited (India), Kambly SA (Switzerland),vMondelez International (US), PepsiCo (US), The Kraft Heinz Company (US), Annie's Homegrown, Inc. (US), Parle Products Pvt. Ltd. (India), Patanjali Ayurved (India), Britannia (India), Kellogg Co (US), pladis global (UK), Walkers Shortbread Ltd (UK), Lotus Bakeries NV (Belgium), Nestle SA (Switzerland), Burton’s Foods Ltd. (UK)
Biscuits are made with flour, sugar or salt, butter or vegetable oil, and baking powder to leaven. They are a flour-based baked food item that is used as a snack. These foods come in a variety of flavours, types, tastes, and textures. Biscuits are typically sweet in flavour, made from sugar or honey, but some varieties are savoury or salty in flavour.
Biscuits Market Dynamics
- Growing demand for healthy biscuits among millennials
Demand for biscuits has increased as a result of product innovations in the food industry and the use of high-quality ingredients. Biscuits in various forms, such as multiple grains, Ragi, and Oats, capture the attention of millennials who prefer to stay fit with ready-to-eat food. In addition, bakery manufacturers are attracting customers with innovative packaging solutions, which are expected to drive growth.
- Rising application from the cosmetic industry
The primary drivers of the global biscuit market are the world's growing urban population and rising demand for on-the-go snacks, particularly in developed and emerging economies. Additionally, business drivers supporting the emergence of global crackers exchange portions include accelerated urbanisation, an increase in disposable wages, and the beginning of settled lifestyles. The presence of supermarkets and shopping malls has increased the visibility of a wide range of biscuits in various flavours and shapes. TV commercials have also evolved as a component of retail marketing strategies. Selling methods and tactics also contribute to the maturity of a business. As a result, biscuit companies are constantly looking for new ideas and successions to attract consumers' attention.
The major companies in the global market are making significant efforts to bring gluten-free cookies to retail shelves. According to an independent research study, an increasing number of individuals are avoiding gluten-containing foods, despite the fact that the prevalence of celiac disease has remained stable in recent years. This opens up opportunities for bakery manufacturers to introduce gluten-free sweet biscuits to the market.
The biscuits market will face challenges in the near future due to rising raw material costs and an increasing tax burden on the industry. Furthermore, a lack of food ingredients and labour will pose additional challenges to the biscuits market.
This biscuits market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the biscuits market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Biscuits Market
The COVID-19 pandemic had an impact on the biscuits market that was both positive and negative. The negative market impact was caused by disruptions in global supply chains, which resulted in companies closing their factories or working with fewer employees, resulting in low output. Furthermore, consumers stacking items with a long shelf life, such as biscuits, reduced market availability. Nonetheless, consumers seeking convenient, healthy snacking options drove the demand for nutritious oat-based and nut-based biscuits.
- In March 2021, Mondelez International announced the purchase of Gourmet Food Holdings Pty Ltd, an Australian food company that sells premium biscuits and crackers. With this acquisition, Mondelez expands its snacking leadership in Australia and New Zealand.
- In January 2019, Kellogg invested BRL 215 million (USD 68 million) to expand the factory owned by Parati Group in Sao Lourenco, do Oeste, Brazil. The Parati Group operates two factories in Santa Catarina and manufactures and sells biscuits, crackers, stocks, pasta, and powdered drinks under the brand names Parati, Padua, Minueto, Zoo Cartoon, and Hot Crackers.
Global Biscuits Market Scope
The biscuits market is segmented on the basis of type, ingredients, product and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Crackers and savoury biscuits
- Plain crackers
- Flavoured crackers
- Sweet biscuits
- Plain biscuits
- Sandwich biscuits
- Chocolate-coated biscuits
- Other sweet biscuits
- Rich tea
- Plain biscuits
- Chocolate coated biscuits
- Filled biscuits
- Convenience stores
- Online Retail stores
Biscuits Market Regional Analysis/Insights
The biscuits market is analysed and market size insights and trends are provided by country, type, ingredients, product and distribution channel as referenced above.
The countries covered in the biscuits market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific region dominated the global biscuits market by geography in terms of revenue and market share because of the region's rising middle-class population and rising disposable income in developing countries such as India and China. Furthermore, rising demand for biscuits as a bread and confectionery substitute in this region is positively influencing the global biscuits market.
Europe is expected to have the market's highest CAGR. This is due to increased consumption of sandwich biscuits, particularly among the working-class populations of Italy and Spain, which has resulted in market growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Biscuits Market Share Analysis
The biscuits market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to biscuits market.
Some of the major players operating in the biscuits market are:
- ITC Limited (India)
- Kambly SA (Switzerland)
- Mondelez International (US)
- PepsiCo (US)
- The Kraft Heinz Company (US)
- Annie's Homegrown, Inc. (US)
- Parle Products Pvt. Ltd. (India)
- Patanjali Ayurved (India)
- Britannia (India)
- Kellogg Co (US)
- pladis global (UK)
- Walkers Shortbread Ltd (UK)
- Lotus Bakeries NV (Belgium)
- Nestle SA (Switzerland)
- Burton’s Foods Ltd. (UK)