Press Release

Aug, 16 2023

Empowering Health and Wellness: Germany's Fitness Equipment Market Leads the Way

The fitness equipment market in Germany is experiencing substantial growth due to the rising awareness of health and fitness among the population. Germans are increasingly embracing a fitness-oriented lifestyle, leading to an upsurge in demand for quality fitness equipment. The market is characterized by the presence of reputable brands offering a wide range of innovative and technologically advanced fitness products. Additionally, the growing trend of home workouts and fitness centers is further fueling the market's expansion, providing ample opportunities for fitness equipment manufacturers.

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Data Bridge Market Research analyses that the Germany Fitness Equipment Market is expected to reach a value of USD 315.6 million in 2022, would rocket up to USD 580.99 million by 2030, and is expected to undergo a CAGR of 6.80% during the forecast period of 2023 to 2030. Celebrities and social media influencers play a significant role in shaping consumer preferences for fitness equipment and workouts. Their endorsements and promotion of fitness products on various platforms influence and inspire individuals to invest in such equipment. The impact of celebrity influence and fitness trends on social media contributes to the growing interest in fitness equipment among consumers.

Key Findings of the Study

Germany Fitness Equipment Market


Rising gym memberships are expected to drive the market's growth rate

The increasing number of gym memberships and the establishment of new fitness centers in Germany are driving the demand for fitness equipment. With a growing interest in health and fitness, people are seeking professional facilities to achieve their fitness goals. To cater to the expanding customer base in these gyms and fitness centers, there is a higher demand for diverse and advanced fitness equipment, ranging from cardio machines to strength training equipment, to support their fitness journeys.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Segments Covered

Equipment (Cardiovascular, Strength Training, Others), Distribution Channel (Direct, Indirect), End Use (Home Care, Health Club, Offices, Others)

Market Players Covered

TECHNOGYM S.p.A (Italy), Core Health & Fitness, LLC (U.S.), Seca (Germany), Brunswick Corporation (U.S.), ICON Health & Fitness (U.S.), Nautilus, Inc. (U.S.), Omron Healthcare, Inc. (Japan), Cybex International, Inc. (U.S.), Life Fitness (U.S.), Precor Incorporated (U.S.), Schnell Trainingsgerate GmbH (Germany), Johnson Health Tech (Taiwan), TRUE (U.S.), Impulse (Qingdao) Health Technology Co., Ltd. (China), Amer Sports (Finland), GENERAL ELECTRIC (U.S.), HOIST Fitness Systems (U.S.), JERAI FITNESS PVT LTD. (India), Kettler (Germany), Torquo Fitness (India), Tunturi New Fitness (Finland), COSMED srl (Italy), and Tanita Corporation of America, Inc. (U.S.), among others.

Data Points Covered in the Report

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Segment Analysis:

The Germany fitness equipment market is segmented on the basis of equipment, distribution channel, and end use.

  • On the basis of equipment, fitness equipment market is segmented into cardiovascular, strength training, and others.
  • On the basis of distribution channel, fitness equipment market is segmented into direct and indirect.
  • On the basis of end use, the fitness equipment market is segmented into home care, health club, offices and others.

Major Players

Data Bridge Market Research recognizes the following companies as the major Germany fitness equipment market players in Germany fitness equipment market are ICON Health & Fitness (U.S.), Nautilus, Inc. (U.S.), Omron Healthcare, Inc. (Japan), Cybex International, Inc. (U.S.), Life Fitness (U.S.), Precor Incorporated (U.S.), Schnell Trainingsgerate GmbH (Germany), Johnson Health Tech (Taiwan), TRUE (U.S.), Impulse (Qingdao)

Germany Fitness Equipment Market

Market Developments

  • In 2022, Nautilus, Inc., an innovation leader in home fitness, announced the launch of the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility at select online and in-store retail partners providing customers with a complete fitness solution at an affordable price point.
  • In 2022, Johnson Health Tech announced acquisition of the fitness division of Cravatex Brands Limited, a prior distributor for Johnson Health Tech, have become first fitness equipment company to have a wholly-owned subsidiary in India.

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