JCDecaux SA, Focus Media Holding Ltd., Clear Channel Outdoor, LLC are Dominating in the Global Digital Out of Home (OOH) Advertising Market in 2020

Global Digital Out of Home (OOH) Advertising Market is expected to grow with the CAGR of 11.7% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global digital out of home (OOH) advertising market is a highly consolidated market which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global digital out of home (OOH) advertising market are introducing strong range of product portfolio. This has helped the companies to maximize the sales with enhanced product portfolio. For instance, in December 2019, ADAMS OUTDOOR ADVERTISING entered into partnership with Vistar Media for programmatic DOOH. Under this partnership, the company integrated programmatic technology into AOA's nearly 300 digital billboards across the U.S. This has helped the company to enhance their customer base and to grow in the market.

JCDecaux SA is the dominating player in global digital out of home (OOH) advertising market. The other key players existing in the digital out of home (OOH) advertising market include Posterscope, OUTFRONT Media Inc., QMS Media Limited, Xtreme Media Pvt. Ltd., Clear Channel Outdoor, LLC, Daktronics, Inc., Ströer SE & Co. KGaA, Global Outdoor Media Limited, APG|SGA, Allgemeine Plakatgesellschaft AG, Talon, oOh!media Limited, Broadsign International, Inc., ADAMS OUTDOOR ADVERTISING, Focus Media Holding Ltd., Lamar Media Corp., LOCAD PTE LTD, Prismview, A Samsung Electronics Company, Sharp NEC Display Solutions and Mvix(USA), Inc. among others.

Digital Out of Home (OOH) Advertising MarketJCDecaux SA:

JCDecaux SA is headquartered in Paris, France and was founded in year 1964. The company is engaged in manufacturing and providing out of home advertising for brands. The company deals in multiple business segments such as street furniture, transport and billboard among which billboard is the market focused segment. The company offers wide range of products such as international campaign management, creative solutions, research & audience insights and dynamic content out of which international campaign management, creative solutions and dynamic content are the market focused categories.

For instance,

  • In June 2020, JCDecaux SA renewed their joint venture with Beijing Metro Operation Co. Ltd (BJ Metro) for advertising contract for the 9 central lines of the Beijing Metro for 20 years that is until 2040. This venture will mark the start of a new era of collaboration in advertising in one of the busiest metros in the world. This will help the company to enhance their visibility and to enhance their customer base in the market.

The company has presence across Europe, Asia-Pacific, North America, South America and Africa and generates revenue from subsidiaries such as Wall AG (Germany), Gewista Werbegesellschaft mbH (Gewista) (Germany), APN Outdoor (Australia), MCDecaux (Japan), JCDecaux do Brasil S.A. (Brasil) among others.

Focus Media Holding Ltd.:

Focus Media Holding Ltd. is headquartered in Shanghai, China and was founded in 2003. The company is engaged in manufacturing and providing advertising solution to the advertisers. The company offers wide range of products such as LCD TV display network, digital frame network, poster frame network and movie theatre ad network.

For instance,

  • In 2017, Focus Media Holding Ltd. launched its South Korean subsidiary through which they expanded their footprint to 15 Korean cities such as Seoul and Busan. Through this, the company’s media network had reached about 300 cities which cover 201 Chinese cities and regions and 15 major cities in South Korea. This has helped the company to enhance its reach and market position in the market.

The company has wide global presence across Asia-Pacific and generates revenue from subsidiaries such as Chizhong Information Technology (Shanghai) Co., Ltd. (Shanghai), Guangzhou Saitong Mobile Technology Co., Ltd. (Shanghai), Focus (China) Information Technology Co., Ltd. (China), Shanghai Shizhong Information Technology Co., Ltd. (Shanghai), Shanghai DataSeed Information Technology Co., Ltd (Shanghai) among others.

Clear Channel Outdoor, LLC:

Clear Channel Outdoor, LLC is headquartered in New York, U.S. and was founded in 1995. The company is engaged in manufacturing and providing billboards, digital billboards, airport signs and other outdoor advertising for customers. The company deals in multiple business segments such as Americas outdoor advertising and international outdoor advertising out of which international outdoor advertising is the market focused segment. The company has various products which are airports, bulletins, bus, commuter rail, digital billboards, digital urban panels, junior posters, newsracks, posters, premiere panels, premiere squares, spectaculars, transit shelters, wallscapes out of which digital billboards and digital urban panels are the market focused categories.  

For instance,

  • In October 2020, Clear Channel Outdoor, LLC awarded with the largest airport advertising and sponsorship contract in the U.S. Under this contract, the advertising platform transformation will begin with EWR’s Terminal One redevelopment project in conjunction with new LGA facilities. This will help the company to enhance their customer base and to grow in the market.

The company has wide global presence across the U.S. and Europe. The company generates revenue from subsidiaries such as Clear Channel UK (U.K.), Clear Channel Finland Ltd (Finland), Clear Channel Singapore Pte Ltd (Singapore), Clear Channel Ireland Ltd (Ireland), Clear Channel Spectacolor (U.S.) among others.