Clear Channel Outdoor, JCDecaux, and Ströer Core GmbH & Co. KG were dominating the Europe Digital out Of Home (OOH) Advertising Market in 2021

Europe Digital Out of Home (OOH) Advertising Market is expected to grow with the CAGR of 14.3% in the forecast period of 2022 to 2029. The years considered for the study are as mentioned below.

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Europe digital out of home (OOH) advertising market is a highly consolidated market, which includes a specific number of key players. The market has witnessed increased strategic developments owing to a favorable market scenario.

The major players dealing in the Europe digital out of home (OOH) advertising market are introducing strong range of products provider along with launching new products, and adopting strategic initiatives such as acquisition, agreement, business expansion, awards, and recognition. This helped companies to maximize sales with an enhanced product portfolio.

For instance:

• In February 2021, Clear Channel Outdoor collaborated with Conservation International. This collaboration created awareness about the climate crisis as the COP-26 meeting was scheduled in Glasgow. Through this step, the company could gain the spotlight for its DOOH advertisement in the Europe digital out of home (OOH) advertising market. 

Clear Channel Outdoor, LLC. is the dominating player in Europe digital out of home (OOH) advertising market. The other key players existing in the market are JCDecaux, Daktronics Dr., LLC. Ströer Core GmbH & Co. KG, Hivestack Inc., APG|SGA SA, Global, Talon Outdoor Ltd, Broadsign, Goldbach Group AG, and others.

Clear Channel Outdoor, LLC.

Clear Channel Outdoor, LLC., founded in 2001, is headquartered in Texas, U.S. The company provides its clients with advertisement solutions in various spaces in traditional and digital display formats. The company has product categories which are airports, bulletins, bus, commuter rail, connect mobile platform, digital billboards, junior posters, mobile billboards, newsracks, posters, premiere panels, premiere squares, spectaculars, transit shelters, wallscapes, out of which commuter rail and digital billboards are market focused category.

For instance,

• In July 2020, Clear Channel Outdoor announced its partnership with Place Exchange. This partnership aimed to create future programmatic OOH and data-led media solutions for the advertisers. The company has evolved its product offering with the evolution of the Europe digital out of home (OOH) advertising market

The company has a wide presence across Latin America, Europe, Asia-Pacific, and North America. The company has subsidiaries such as Clear Channel International (U.K.), Clear Channel Polska Sp. z o.o (Poland), Paneles Napsa. SA (Peru), Clear Channel Spectacolor (U.S.), Clear Channel Jolly Pubblicita SPA (Latvia) among others.

JCDecaux

JCDecaux, founded in 1964, has headquarters in Île-de-France, France. The company provides its clients with advertisement solutions through bus-stop advertising systems, billboards, and public and street furniture. The companies have business segments such as street furniture, transport, and billboard, which are all market-focused segments. The company has several product categories: data-driven OOH, research & audience insights, Dynamic content in which data-driven OOH is market focused.

For instance,

• In June 2022, JCDecaux announced to launch programmatic digital-Out-of-Home advertisement for London's Heathrow airport location. This step will allow the company to connect advertisers and media buyers to its advertising inventory via VIOOH. Advertisers will be able to blend the precision targeting and flexibility of programmatic buying with the effectiveness of high-impact digital Out-of-Home (DOOH) at Heathrow, the U.K.'s busiest airport. The company is expected to generate more revenue with this step

The company has a presence across North America, Europe, Asia-Pacific, South America, Middle East and Africa. The company has subsidiaries such as APN Outdoor (Australia), Wall AG (Germany), Gewista Werbegesellschaft GmbH (Germany), JCDecaux Texon Media Limited (China), and JCDecaux UK Limited (U.K.) among others.

Ströer Core GmbH & Co. KG

Ströer Core GmbH & Co. KG, founded in 1991, is headquartered in North Rhine-Westphalia, Germany. The company focuses on providing solutions and services in out of home advertisement and online advertising segments to its client base. Also, it has a presence in the e-commerce sector. The company has business segments including OOH media, digital & dialog media, DaaS & e-commerce, in which OOH media is the market-focused segment. The company has several product categories, including out-of-home advertising, online advertising, and dialog marketing, in which out of home advertising is the market-focused category.

For instance,

• In May 2021, blowUP media, a Ströer Core GmbH company, announced its partnership with Justdiggit. Under this partnership, the company will broadcast advertisements from Justdiggit across 13 major European cities. This has allowed the company to generate revenue and increase dominance in the Europe digital out of home (OOH) advertising market.

The company has a wide presence across Europe.