Rising Concerns Pertaining to Public Security is Driving the Growth of the Mass Notification Systems (MNS) Market

 

Concerns about public security are driving an increase in the use of mass notification systems (MNS) in both developed and developing countries. The mass notification systems (MNS) are vital systems in natural catastrophes such as hurricanes, floods, and earthquakes, as well as other situations that pose a risk to human life. Kirksville City Council approved acquiring a ReGroup mass communication system in 2017. The arrangement is for a five-year period, with the city spending USD 6,500 in the first year and USD 5,500 in successive years.

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Global mass notification systems market is expected to reach USD 20,042.77 million by 2028 from USD 5,507.92 million in 2020, growing with a CAGR of 17.7% in the forecast period of 2021 to 2028. The expanding demand for public safety and security, the increasing installation of Internet Protocol (IP)-based notification systems, and the widespread use of mass notification systems in hospitals and medical facilities are all propelling the mass notification systems market forward. The rising demand among energy and utilities companies to efficiently handle mass communication during emergencies and the growing demand for cloud-based systems for improved scalability are projected to create possibilities for businesses in the mass notification system market.

Mass Notification Systems (MNS) Market

Rising use of smartphones and increasing use of mass notification in business continuity management will drive the market's growth rate

Smartphones were introduced about a quarter of a century ago in 1992 by IBM when they launched the first smartphone, Simon Personal Communicator, priced at USD 1,100 and having a monochrome LCD touchscreen display. As the technology progressed, iPhone was established in 2007 having tons of features which cost about USD 500. It was a revolutionary year since the perception of smartphones changed drastically. The increasing use of smartphones by consumers, which has increased users' convenience in receiving and sending mass notifications, is a major factor driving the growth of the market. Mobile phones have made it extremely capable of delivering mass notifications and informed. Several vendors have released such applications which use several technologies such as GPS and Wi-Fi to provide such services.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2021 to 2028

Base Year

2020

Historic Years

2019 (Customizable to 2013 - 2018)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Offering (Hardware, Software, Service), Solution (In-Building Solutions, Distributed Recipient Solutions, Wide-Area Solutions), Deployment Model (On-Premises, Cloud), Organization Size (Large Organization, Small and Medium Organization), Application (Integrated Public Alert & Warning System (IPAWS), Interoperable Emergency Communication, Business Continuity & Disaster Recovery), End User (Commercial, Industrial, Healthcare, Energy & Utilities, IT & Telecommunication, Education, Transport & Logistics, Hospitality, Government, Defense, Retail, Others)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Market Players Covered

Johnson Controls(U.S.), BearCom, Inc. (U.S.), Omnilert (U.S.), American Signal Corporation (U.S.), Everbridge (U.S.), Siemens (Germany), Blackboard Inc. (U.S.), 3S Incorporated (U.S.), Singlewire Software, LLC (U.S.), xMatters (U.S.), Alertus Technologies LLC (U.S.), OnTimeTelecom, Inc. (U.S.), Mircom Group of Companies (Canada), Transputec Ltd (U.K.), Alert Cascade Limited (U.K.), Alert Media, Inc. (U.S.), CriticalArc. (Australia), Aurea, Inc. (U.S.), BlackBerry Limited (Canada), Mitel Networks Corp (Canada), BUFFALO COMPUTER GRAPHICS (U.S.), Eaton (Ireland), Rave Mobile Safety (U.S.), FEDERAL SIGNAL CORPORATION (U.S.), TOA Canada Corporation (Canada), Regroup Mass Notification (U.S.), Bose Corporation (U.S.), HARMAN International (U.S.), Klipsch Group, Inc. (U.S.), Sennheiser electronic GmbH & Co. KG (Germany), Potter Electric Signal Company, LLC (U.S.), Signal Communications Corporation (U.S.), Bosch Security Company, LLC (Germany), AmbientSystem (Singapore), Honeywell International Inc. (U.S.) and Dynaudio A/S (Denmark) among others.             

Data Points Covered in the Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Segment Analysis:

Global mass notification systems market is segmented into six notable segments which are based on offering, solution, deployment model, organization size, application and end user.

  • On the basis of offering, global mass notification systems market has been segmented into hardware, software and service. In 2021, the hardware segment is expected to dominate mass notification systems market with 51.54% market share owing to its high cost leading to higher revenue and being the primary component used in mass notification systems such as command center, speakers, cellphones and others.
  • On the basis of solution, global mass notification systems market has been segmented into in-building solutions, distributed recipient solutions and wide-area solutions. In 2021, distributed recipient solutions segment is expected to dominate the mass notification systems market with 44.58% market share. It includes test messaging, computer pop-ups, automated voice dialing, smartphone apps, and others, which is a highly used notification system.
  • On the basis of deployment model, global mass notification systems market has been segmented into on-premises and cloud. In 2021, on-premises segment is expected to dominate mass notification systems market with 68.28% market share as major clients prefer on premises installation of mass notification systems as it gives them full control of the infrastructure.
  • On the basis of organization size, global mass notification systems market has been segmented into large organization and small and medium organization. In 2021, the large organization segment is expected to dominate the mass notification systems market with 74.78% market share as only mass notification systems were predominantly used due to their higher financial capacity. However, small and medium organization segment is growing at higher rate due to the increase in the adoption rate of this solution by these organizations.
  • On the basis of application, global mass notification systems market has been segmented into integrated public alert & warning system (IPAWS), interoperable emergency communication and business continuity & disaster recovery. In 2021, interoperable emergency communication segment is expected to dominate mass notification systems market with 48.46% market share as it allows easy communication and broadcast across organization and entities in emergency situations.
  • On the basis of end user, global mass notification systems market has been segmented into commercial, industrial, healthcare, energy & utilities, IT & telecommunication, education, transport & logistics, hospitality, government, defense, retail and others. In 2021, the education segment is expected to dominate the mass notification systems market with 22.65% market share. It allows to communicate with a large number of student crowd via different communication channels such as SMS, e-mail, voice broadcast, and campus speaker announcements.

Major Players

Data Bridge Market Research recognizes the following companies as the major mass notification systems market players: Everbridge (U.S.), Mircom Group of Companies (Canada), BlackBerry Limited (Canada), Klipsch Group, Inc. (U.S.), Sennheiser electronic GmbH & Co. KG (Germany) and Bosch Security Company, LLC (Germany).

Mass Notification Systems (MNS) Market

Market Development

  • In January 2021, Omnilert announced that they have launched Omnilert Engage, a unique solution among the industry that allows safety teams to perform mass engagement. This allows the audience to be divided into groups and sub-groups and contact them as per the emergency requirements. It will allow the company to set a new standard and make them a leader in this space.
  • In June 2019, BearCom, Inc. acquired Total Radio, Inc., having Tulsa and Oklahoma City locations. It was a significant milestone in their strategic growth initiative. This has allowed the company to expand its product portfolio and improve its existing offerings by bringing in fresh talent on-board. It has also helped them to expand through other locations and grab a greater market share.
  • Johnson Controls and Punch Technologies Inc. announced a partnership in July 2019 to provide a safety communications platform to the market. It may be connected into current systems, allowing employees, emergency responders, and others to communicate. As a result of their improved product, the organization has been able to produce more money.

Regional Analysis

Geographically, the countries covered in the mass notification systems market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

As per Data Bridge Market Research analysis:

North America is the dominant region in mass notification systems market during the forecast period 2021 - 2028

North America is dominating the global mass notification systems market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. The increasing awareness of mass notification systems following the 9/11 terrorist attack and the instances of campus shootouts are boosting mass notification system adoption throughout the region. As a result, severe public safety and security initiatives, such as effective surveillance, security, and emergency alert systems, have been developed. During the projection period, the deployment of such initiatives will present attractive prospects for mass notification systems in the region.   

Asia-Pacific is estimated to be the fastest-growing region in mass notification systems market the forecast period 2021 - 2028

Asia-Pacific is expected to grow during the forecast period due to the increasing patient population and rapid development of infrastructural facilities in emerging economies in this region. Because of the rising frequency of criminal acts and natural disasters in the region, mass alerting systems have been implemented to safeguard public safety. Furthermore, rising aerospace and defence activities for launching emergency alert components such as National Message, Earthquake Tsunami Warning System, and EU-Alert across various geographies are likely to drive regional market expansion throughout the forecast period.

COVID-19 Impact Analysis

During the COVID-19 pandemic, the mass notification systems market will likely see increased growth. As various organizations grapple with the COVID-19 pandemic's issues, the necessity for rapid and widespread communication with updates and guidance has grown. Governments all across the world recognize the value of broadcasting health and safety information to people on-premises or via mobile devices. Several businesses are implementing MNS systems to convey crucial information with resources quickly. As some businesses continue to operate remotely, MNS is frequently used to communicate with remote workers via SMS, push alerts, emails, and recorded audio messages, allowing businesses to maintain tabs on their employees' health.

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