Procter & Gamble, Diva International Inc., INTIMINA are Dominating the Global Menstrual Cups Market in 2020

Global Menstrual Cups Market is expected to grow with the CAGR of 5.5% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global menstrual cups market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global menstrual cups market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

  • In October 2019, Procter & Gamble announced to reach a wide girl population to educate them about the need of menstrual hygiene. Through this awareness campaign the company has enhanced its brand awareness including whisper sanitary pads and Tampax menstrual cup. This initiative thus allowed the company to achieve lucrative growth in the market.

Procter & Gamble is the dominating player in global menstrual cups market. The other key players existing in the market are The Keeper, Inc., Anigan, Diva International Inc., YUUKI Company s.r.o., Redcliffe Hygiene Privated Limited, Mooncup Ltd, Lunette Menstrual Cup, EARTH CARE SOLUTION, Sirona Hygiene Private Limited, Me Luna, PT2design, Ruby Cup, Fleurcup, CNEX AIE SL, Saalt, INTIMINA, SochGreen, OrganicCup ApS, Lena Cup among others.

Menstrual Cups  MarketProcter & Gamble

Procter & Gamble headquartered is in Ohio, U.S. founded in 1837. The company is focused to provide a high quality branded products and services that will enhance the living condition of the consumers. The company operates its business through several business segments that are Fabric & Home Care, Baby, Feminine & Family Care, Beauty, Health Care, and Grooming in which Feminine & Family Care are the market focused product. The company has wide product categories such as Pearl, Pocket Pearl, Radiant, Pocket Radiant, Cardboard, PURE, Menstrual Cup in which Menstrual Cup is the market focused category. The company is attaining lucrative growth through several strategic initiatives.

For instance,

  • In October 2018, Procter & Gamble launched a new Tampax menstrual cup. This new menstrual cup is designed with a lot of protection and comfort to women health. The cup has soft curve shape which reduces the incontinence problem to urinary bladder. This product launch enhanced the company’s product portfolio and boosted the company’s growth.

The company has wide presence across North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. The company also has various subsidiary companies such as The Gillette Company (U.S), Braun (Germany), Procter & Gamble Hygiene & Health Care (India), Duracell (U.S), Gillette India Ltd. (India) among others.

Diva International Inc.

Diva International Inc. founded in 2002. The company’s headquarter is in Ontario, Canada. The company is focused on challenging the period status quo with the DivaCup, the original reusable, convenient silicone menstrual cup and the top selling menstrual cup in the world. The company has two products which are DivaCup, DivaWash in which DivaCup is the market focused product. The company is attaining lucrative growth through several strategic initiatives. The company has presence across North America.

For instance,

  • In January 2020, Diva International Inc. organized awareness for enhancing the menstrual education among young women population. The company has launched this campaign in partnership with Plan International Canada. This awareness campaign launched allowed the company to boost brand awareness among indigenous girls.


INTIMINA headquartered in Stockholm, Sweden, founded in 2012. The company is focused on manufacturing of range of products dedicated exclusively to all aspects of women's intimate health. The company has various products that are Ziggy Cup, Lily Cup, Lily Cup One, Lily Cup Compact, KegelSmart, Laselle, Intimate Accessory Cleaner, Feminine Moisturizer in which Ziggy Cup, Lily Cup, Lily Cup One, Lily Cup Compact are the market focused products. The company is attaining lucrative growth through several strategic initiatives. The company has presence across Europe, Asia, and Americas.

For instance,

  • In November 2020, INTIMINA expanded its business by increasing the distribution of menstrual cups at fixed prices. As every woman loves her body, and interested in advanced menstrual product for maintaining the menstrual health hygiene. This initiative thus allowed the company to enhance its revenue by boosting up the overall product sales.