Empowering Women, Redefining Comfort: Global Menstrual Cups - A Sustainable Solution for Every Cycle

Menstrual cups are a kind of feminine hygiene item that can be used both for reusable and disposable purposes. It is utilized to catch the monthly leakage of menstrual fluid from the vaginal opening brought on by the thinning of the endometrial lining. Menstrual cups are produced using thermoplastic isomers, rubber, latex, silicone, and rubber latex. The majority of acceptable menstrual cups are made of silicone of a medical grade. There are many sizes of menstrual cups to fit a range of body types, including round, flat, hollow, and pointed.

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Data Bridge Market Research analyses that the Menstrual Cups Market was valued at USD 861.14 million in 2021 and is expected to reach USD 1,372.53 million by 2029, registering a CAGR of 6.0% during the forecast period of 2022 to 2029. There has been a growing focus on menstrual health and hygiene, leading to increased awareness about alternative menstrual products like menstrual cups. Education campaigns and initiatives have played a crucial role in driving the adoption of menstrual cups globally.

Key Findings of the Study

Enhanced Comfort and convenience are expected to drive the market's growth rate

Menstrual cups offer enhanced comfort and convenience due to their unique design and functionality. Once properly inserted, they create a reliable seal that provides effective leak protection, allowing users to engage in various activities with confidence and freedom of movement. Additionally, menstrual cups can be worn for longer durations, typically up to 12 hours, reducing the need for frequent changes compared to traditional sanitary products. This comfort and convenience make menstrual cups a popular choice among individuals seeking a hassle-free and comfortable menstrual care option.

Report Scope and Market Segmentation

Segment Analysis:

The menstrual cups market is segmented on the basis of type, material, size, usability, shape and distribution channel.

• On the basis of type, the menstrual cups market is segmented into vaginal cup and cervical cup. Vaginal cup and cervical cup is further sub-segmented into silicone, thermoplastic isomer, rubber and latex. In 2022 vaginal cup segment is expected to dominate the market with a CAGR of 5.6% in the forecast period of 2022 to 2029 due to consumer preferences, comfort, effectiveness, and specific medical recommendations for different individuals.

In 2022, vaginal cup segment is expected to dominate the type segment in the mensuration cup market

In 2022 vaginal cup segment is expected to dominate the market owing to the consumer preferences, comfort, effectiveness, and specific medical recommendations for different individuals with a CAGR of 5.6% in the forecast period of 2022 to 2029.

• On the basis of material, the menstrual cups market is segmented into silicone, thermoplastic isomer, rubber and latex. In 2022, silicone segment is expected to dominate the market with a CAGR of 5.3% in the forecast period of 2022 to 2029 due to  silicone is a biodegradable material which cannot harm the human skin. Moreover silicone the second most abundant mineral in the Earth’s crust and one that isn’t hazardous to the environment and do not interfere with the pH or bacterial balance in the vagina.
• On the basis of size, the menstrual cups market is segmented into small and large. In 2022 small segment is expected to dominate the market with a CAGR of 5.3% in the forecast period of 2022 to 2029 due to small size is used by the majority of population that the adult population and can be fitted easily to majority of population.
• On the basis of usability, the menstrual cups market is segmented into reusable and disposable. Reusable segment is expected to dominate the market with a CAGR of 5.6% in the forecast period of 2022 to 2029 because menstrual cups are made up of silicone can be used up to 10 years depending upon the brand. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products.
• On the basis of shape, the menstrual cups market is segmented into round, hollow, pointy and flat. Round segment is expected to dominate the market with a CAGR of 5.2% in the forecast period of 2022 to 2029 because they are easier to hold (if necessary) and a little more sturdy than the flat style. They can also be trimmed to a required length, and will provide a little less irritation if they happen to protrude.

In 2022, round segment is expected to dominate the shape segment of the mensuration cup market

In 2022, round segment is expected to dominate the market owing to trimmed to a required length, and will provide a little less irritation if they happen to protrude and are more comfortable to use for intimate areas  with a CAGR of 5.2% in the forecast period of 2022 to 2029.

• On the basis of distribution channel, the menstrual cups market is segmented into online stores, retail pharmacies, department stores, supermarket and others. In 2022, online stores segment is expected to dominate the market with a CAGR of 5.3% in the forecast period of 2022 to 2029 due to penetration of e-commerce stores and changing buying patterns of consumers.

Major Players

Data Bridge Market Research recognizes the following companies as the major menstrual cups market players in menstrual cups market are The Keeper, Inc. (U.S.), Anigan (U.S.),Diva International Inc. (Canada), YUUKI Company s.r.o. (Czech Republic), Redcliffe Hygiene Privated Limited (India), Mooncup Ltd (U.K.), EARTH CARE SOLUTION (India), Sirona Hygiene Private Limited (India), Me Luna (Germany), Ruby Cup (U.K.), Fleurcup (France).

Market Development

• Advancement- In 2021, Manufacturers have focused on improving the design and functionality of menstrual cups. Innovations include softer and more flexible materials, different sizes and shapes to accommodate diverse anatomies, and user-friendly features like grip rings or stems for easy removal.
• Expansion-In 2020, growing awareness of environmental sustainability has driven the adoption of menstrual cups as an eco-friendly alternative to disposable menstrual products. Brands have emphasized sustainability in their marketing strategies and packaging, highlighting the reusable and reduced-waste aspects of menstrual cups.
• Collaborated- In 2020, the menstrual education of young people will be improved through the launch of a awareness campaign, according to Diva International Inc. The company and Plan International Canada collaborated to organize the campaign. The company raises brand awareness among indigenous girls through this awareness campaign.
• Product Launch- In 2019, Diva International Inc. launched new menstrual cup size, model 0 to empower every woman with respect to their bodies and the self- knowledge. This new product launch boosted the company’s product portfolio and allowed consumer to experience innovative product.
• Launch- In 2019, OrganicCup ApS launched new sized mini menstrual cups which are made up of same soft, 100% medical grade silicone.

Regional Analysis

Geographically, the countries covered in the menstrual cups market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

As per Data Bridge Market Research analysis:

North America is the dominant region in menstrual cups market during the forecast period 2022 - 2029

North America's dominance in the menstrual cups market can be attributed to several factors. The region benefits from technological advancements and increased healthcare expenditure, which drives the adoption of innovative menstrual care solutions. The presence of major key players in the region further strengthens its market position. Additionally, the rising awareness and usage of menstrual cups, coupled with the growing preference for sustainable and comfortable menstrual products, contribute to the region's continued growth and market dominance in the forecast period.

Asia-Pacific is estimated to be the fastest-growing region in menstrual cups market for the forecast period 2022 - 2029

Asia-Pacific is anticipated to experience significant growth in the menstrual cup market. The region's increasing prevalence of dysmenorrhea and menstrual health diseases creates a demand for effective treatment options like menstrual cups. Moreover, the development of healthcare infrastructure and rising government initiatives focused on improving menstrual health contribute to the market's growth. These factors, along with the region's large population and increasing awareness about sustainable menstrual care, position Asia-Pacific as the fastest-growing region in the forecast period.

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