North America Menstrual Cups Market is expected to grow with the CAGR of 5.4% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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North America menstrual cups market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.    

The major players dealing in North America menstrual cups market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance,

• In October 2018, Procter & Gamble launched a new Tampax feminine hygiene product which has been designed with a lot of protection and comfort to women health. The menstrual cup launched has soft curve shape that reduces the pressure over the bladder and reduces the incontinence problem. This product launch enhanced the company’s product portfolio and accelerated the company’s growth.

Diva International is the dominating player in North America Menstrual cups market. The other key players existing in the market includes are The Keeper, Inc., OrganicCup ApS, Lena Cup, Anigan, YUUKI Company s.r.o. Lunette Menstrual Cup, Procter & Gamble, Saalt, INTIMINA, MoonCup Ltd, Me Luna among others among others.

DIVA INTERNATIONAL Inc.

Diva International Inc.  is headquartered in Ontario, Canada and was founded in 2002. The company is focused on challenging the period status quo with the DivaCup, the original reusable, convenient silicone menstrual cup and the top selling menstrual cup in the world. The product categories of the company include DivaCup, DivaWash and the market focused category is DivaCup.

For instance,

• In April 2019, Diva International Inc. launched new menstrual cup size, model 0 to empower every woman with respect to their bodies and the self- knowledge. This new product launch boosted the company’s product portfolio and allowed consumer to experience innovative product.

The company has wide presence in North America.

Proctor & Gamble

Proctor & Gamble is headquartered in Ohio, U.S and was founded in 1837. The company is focused to provide a high quality branded products and services that will enhance the living condition of the consumers. The product categories of the company include Pearl, Pocket Pearl, Radiant, Pocket Radiant, Cardboard, PURE, Menstrual Cup out of which Menstrual Cup is the market focused category.

For instance,

• In October 2018, Procter & Gamble launched a new Tampax feminine hygiene product which has been designed with a lot of protection and comfort to women health. The menstrual cup launched has soft curve shape that reduces the pressure over the bladder and reduces the incontinence problem. This product launch enhanced the company’s product portfolio and accelerated the company’s growth.

The company has wide presence across North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as The Gillette Company (U.S), Braun (Germany), Procter & Gamble Hygiene & Health Care (India), Duracell (U.S), Gillette India Ltd. (India) among other.

INTIMINA

INTIMINA is headquartered in Stockholm, Sweden and was incorporated in 2012. The company is focused on manufacturing of range of products dedicated exclusively to all aspects of women's intimate health. Some of the product category include Ziggy Cup, Lily Cup, Lily Cup One, Lily Cup Compact, KegelSmart, Laselle, Intimate Accessory Cleaner, Feminine Moisturizer and the market focused category is Ziggy Cup, Lily Cup, Lily Cup One, Lily Cup Compact.

For instance-

• In November, INTIMINA expanded its business via distribution of menstrual cups at fixed prices. As every woman loves her body, she might be interested in comfortable and safely manged product for maintaining the menstrual health hygiene. This initiative has allowed the company to enhance product sales which had a positive impact on overall company’s revenue.

The company has wide presence across Europe, Asia, America.