Alphabet Inc. (Google), Cisco Systems, Inc., AT&T are dominating the Global Parental Control Software Market in 2018

Global Parental Control Software Market is expected to grow with the healthy CAGR of 10.2%in the forecast period of 2019 to 2026. The years considered for study are as mentioned below.

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Global parental control software market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased various strategic developments owing to favourable market scenario. The market will have a prominent growth in upcoming years due to growing demand for smartphones and parental control software this factor is fuelling the growth of the market.

The major players dealing in global parental control software market are introducing wide range of product in the market. The product with new advancement acts as the strength for the market as the companies are generating adequate revenue form new technologies. This has also helped the company to maximize the sales with enhanced product portfolio.

For instance, In June 2018, T-Mobile introduced a Family Mode which helps to control screen time of the devices for kids by setting limits for gaming, mobiles and computers. It supports Android 5 or later and iOS 9.3.4 or later for monitoring kids with an app cost of around USD 10 per month. This will help the company to increase its customer base by introducing new apps for parental control.

Alphabet Inc. (Google) is the dominating player in global parental control software market. The other key players existing in the market includes Content Watch Holdings, Inc., Verizon, McAfee, LLC., AO Kaspersky Lab, Qustodio LLC, CLEAN ROUTER - ULTIMATE PARENTAL CONTROLSCLEAN ROUTER, T-Mobile USA, INC, Cisco System Inc., Avast Software s.r.o., Symantec Corporation , Netsanity, Inc., BullGuard, Mobicip.LLC, Salfeld Computer GmbH, Refog  and KidsWatch Inc among others.

Alphabet Inc. (Google)     

Alphabet Inc. headquartered in California, U.S which was founded in 1998. The company performs its business from two segments such as Google, Bets. The company offers its software in family link. The company offers internet related product and services aiming basically on search engine, hardware, advertising tools, software and others.

The company has wide global presence across the globe such as Europe, North America, Latin America, Asia-Pacific, Middle East and Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as Google (U.S.), Google Cloud (U.S.), Nest Labs (U.S.), Waym (U.S.), Sidewalk Labs (Canada) and others

  • In September 2018, Google launched its parental control software Family Link in Singapore. This will help in monitoring as well managing the children’s smartphones and tablet by setting screen timing in an android device for blocking their apps and for also tracking the locations of the child. This will make easier for the company to generate more customers.

Cisco Systems, Inc.

Cisco Systems, Inc. headquartered in California, U.S. which was founded in 1984.The products offered by the company is family shield, home, VIP home, prosumer. The company focus on designing and manufacturing networks based products. The company also generates its revenue from the various subsidiary companies Aironet Limited.(Canada ), Aironet Inc.(Canada ), Cisco Services Limited (Hong Kong) , Cisco Systems S.A. (Argentina), Cisco Systems (Jordan) and others. As company has its presence in Europe, Middle East & Africa, Asia-Pacific, North America and Latin America

  • In August 2015, Cisco acquired OpenDNS as this will help the company in enhancing its cloud security offerings across the Cisco franchise that provides cloud-delivered solutions that has broader visibility, threat enforcement and intelligence. As OpenDNS Software-as-a-Service (SaaS) platform is easy and fast to deploy by accelerating time to value to its customers for integrating between the technology platforms. This will help the company in expanding its business globally.


AT&T has headquartered in Texas, U.S., the company provides varied wireless solutions and services related to communication and entertainment, security services, internet access and messaging among others. The company has software category such as wireless, prepaid, TV and entertainment, internet, home phone, bundles, smart technology and accessories.

  • In November 2018, AT&T launched an app called secure family that helps to manage parental control features such as time limits for social media, location tracking accuracy and content filtering related to age appropriate setting. It also provides upgraded version that has 10 lines for USD 7.99 per month. This will help the company in providing secure and safe app to its customer as a result it will help in increasing the customer.

The company has strong presence in U.S. and sell their software through their wide spread network in the North America, South America, Europe, Asia-Pacific, Middle East and Africa. The company has subsidiaries such as DIRECTV (U.S), AT&T Mobility (U.S), Cricket Wireless (U.S), WarnerMedia (U.S), AT&T TV NOW (U.S) and others.