Walmart, Hallmark Licensing, LLC and Cimpress are Dominating the Global Photo Printing and Merchandise Market in 2021

Global Photo Printing and Merchandise Market is expected to grow with the CAGR of 6.5% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global photo printing and merchandise market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global photo printing and merchandise market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

  • In September 2018, Cimpress entered into an agreement to acquire BuildASign, a leading online provider of canvas wall decor. The acquisition has aimed at integrating BuildASign’s customer centric culture, low cost production operation and strong e- commerce capabilities into the company. The acquisition increased Cimpress’s capabilities of faster delivery and great customer service. The integration of Cimpress’s customization platform and BuildASign’s home décor products has reinforced the company’s market position.

Walmart is the dominating player in global photo printing and merchandise market. The other key players existing in the market are AGC,LLC., Cimpress, District Photo, Inc., Photobox, JONDO, Ltd., RitzPix, MILLER'S PROFESSIONAL IMAGING, Bay Photo Lab, Printique LLC, WhiteWall, cardfactory, HALLMARK LICENSING, LLC, Kodak Alaris Inc., Nations Photo Lab, smartphoto group, Shutterfly, Inc, Digitalab, and Walgreen Co. (a subsidiary of Walgreens Boots Alliance, Inc.) among others.

Photo Printing and Merchandise Market

Walmart

Walmart is headquartered in Arkansas, U.S. and was founded in 1969. The company is focused in providing photo prints, photo books, and custom cards among other retail items through inline and store retail. The company operates in segments such as Walmart U.S., Walmart International and Sam's Club in which Walmart U.S. and Sam’s Club is the market focused segment. The company has several product & service categories including graduation gifts, electronics & office, clothing, shoes & accessories, home, furniture & appliances, toys, games, and video games, home improvement, movies, music & books, baby, patio & garden, food, household & pets, pharmacy, health & personal care, beauty, sports, fitness & outdoors, auto, tires & industrial, photo & personalized shop, arts, craft, sewing & party supplies in which photo & personalized shop is the market focused category.

For instance,

  • In September 2019, Walmart and CVS partnered with Google Photos to provide on demand instore prints from the app. This partnership allowed the consumers to order prints from app and Google will provide retailers with the photos to print on demand. This also boosted the printing services provided by Walmart. The initiative was able to boost the use of photo prints and helped the market to grow.

The company has wide presence across Americas, Asia-Pacific, Europe, and Africa. The company also has various subsidiary companies including Wal-Mart Stores East, LP (U.S.), Sam's West, Inc. (U.S.), Wal-Mart Canada Corp. (Canada), Massmart Holdings Ltd (South Africa), and Walmart Chile S.A. (Chile) among others.

Hallmark Licensing, LLC

Hallmark Licensing, LLC was founded in the year 1910 and is headquartered in Missouri, U.S. Their main focus of the company is on providing retail services and also sells online a wide range of products such as greeting cards, gift wraps among others. The company has several product categories which are cards, gifts, home decor, ornaments, gift wrap in which cards, home decor, gift wrap are the market focused category.

For instance,

  • In October 2020, Hallmark Licensing, LLC announced plans to sell 2020 Star Wars event exclusive merchandise for the upcoming holiday season. This move enhanced the company’s ability to operate against the current situation of delaying shipments due to the pandemic. This strengthened the company’s presence in the market.

The company has presence across Asia-Pacific, Europe, and North America.

Cimpress

Cimpress was founded in the year 1995 and is headquartered in Dundalk, Ireland. The company owns multiple businesses and focuses on providing small sized customized merchandise with broad spectrum of prints, signage, photo merchandise, invitations and others. The company operates its business via several business segments including Vistaprint, PrintBrothers, The Print Group, National Pen, All Other Businesses, with all the segments included in the market focused segments. The company has several brand categories which are BuildASign, Druck.at, Drukwerkdeal, Easyflyer, Exaprint, National Pen, Pixartprinting, Printi, Tradeprint, Vistaprint, Vistaprint Corporate Solutions, and WIRmachenDRUCK in which BuildASign, Druck.at, Drukwerkdeal, Easyflyer, Exaprint, National Pen, Pixartprinting, Printi, Tradeprint, Vistaprint, and WIRmachenDRUCKare are the market focused category.

For instance,

  • In October 2020, Cimpress announced the acquisition of 99designs, a freelance design marketplace. The 99designs became a part of Vistaprint, a segment of Cimpress. This move was aimed at integrating the 99designs’s freelance design business with Cimpress’s Vistaprint and created opportunities for freelance designers to connect with 20 million small businesses who use Vistaprint to print signs. This enhanced companies reach and presence in the market and helped the market to grow.

The company has presence across Asia-Pacific, Europe, South America, North America and Australia. The company also has various subsidiaries including Araprint B.V. (The Netherlands), Build A Sign LLC (U.S.), Cimpress France SARL (France), Cimpress Japan Co., Ltd. (Japan), and Cimpress Technologies Private Limited (India) among others.