Global Retail Analytics Market is expected to grow with the CAGR of 20.8%  in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global retail analytics market is a fragmented market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global retail analytics market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in November 2018, Microsoft in collaboration with Nielsen launched new enterprise data solution to accelerate innovation in retail via Artificial Intelligence (AI)-driven data analytics. This partnership combined Nielsen advanced analytics and AI services built on Microsoft Azure. This has helped the company to enhance their presence in the market.

Microsoft is the dominating player in global retail analytics market. The other key players existing in the market includes IBM Corporation, Oracle, Adobe, SAP SE, Tableau Software LLC, TIBCO Software Inc., 10101Data, Retail Solutions Inc., RetailNext Inc., Alteryx Inc., Teradata Corporation, MicroStrategy Incorporated, SAS Institute Inc., Wipro Limited, HCL Technologies Limited, QlikTech International AB, Flir Systems Inc., Fractal Analytics Inc., and Happiest minds, among others.

Microsoft

Microsoft is headquartered in Washington, U.S. which was established in 1975. The company is engaged in manufacturing and providing cloud-based solutions with software, services, platforms, content, and also provides support and consulting services. The business segments of the company include productivity and business processes, intelligent cloud, and more personal computing. Some of the solution categories include data and analytics, cloud migration, application development, and others. For instance,

• In June 2020, Microsoft entered into partnership with SAS to further shape the future of analytics and AI. Under this partnership, the companies migrate SAS analytical products and industry solutions onto Microsoft Azure. Through this partnership, Microsoft and SAS will help retailers to accelerate growth and find new ways to drive innovation with a broad set of SAS Analytics offerings on Microsoft Azure. This has helped the company to better meet consumers demand and to grow in the market.

The company has presence in North America, Europe, Asia-Pacific, South America, and Middle East and Africa.                     

IBM Corporation

IBM Corporation is headquartered in New York, U.S. and it was established in year 1911. The company is engaged in manufacturing and providing new technological solutions for businesses in several industries. The business segments of the company include cloud and cognitive software, global business services, global technology services, systems, and global financing. Some of the product categories include analytics, IBM Blockchain, infrastructure, IoT, software trials, cloud, and others. For instance,

• In January 2019, IBM Corporation showcased their new AI innovations at NRF 2019 and launched new AI-powered innovations which helped the retail industry accelerate customer experience to optimize worker and business performance. IBM demonstrated the capabilities of IBM Order Management and Metro Pulse at NRF 2019. This has helped the company to better meet consumers demand and grow in the market.

The company has presence in North America, Asia-Pacific Europe, South America, and Middle East and Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as IBM India Private Limited, Red Hat Software, Aspera, Fiberlink Communications Corp., and among others.

SAP SE

SAP SE is headquartered in Germany and which was founded in 1972. The company is engaged in manufacturing and providing end-to-end enterprise application software, database, analytics, intelligent technologies, and experience management. The business segments of the company include applications, technology, and services. Some of the product categories include ERP and finance, network and spend management, business technology platform, supply chain management, and others. For instance,

• In October 2020, SAP SE announced the expansion of their industry cloud solutions portfolio to serve the needs of retail, professional services, and industrial machinery and components (IM&C) industries. These SAP solutions will help the customers to adopt innovations as part of their IT landscape. This has helped the company to enhance their product offerings and to grow in the market.

The company has global presence in Americas, Europe, Middle East and Africa, Asia-Pacific. In addition, company also generates revenue through the subsidiary such as SAP Japan Co. Ltd, SAP Ariba, SAP Concur, Qualtrics, and among others.