Rising Awareness Towards Weight Management Among Millennials Drives the Demand for Global Rowing Machines Market

Rowing machines, also known as ergometers or ergs, use the upper and lower body on every stroke. An indoor rower or rowing machine is a machine used to stimulate the action of watercraft rowing for the purpose of exercise or training for rowing. This helps in strengthening, toning the muscles, and improving endurance. Rowing is considered a total-body workout.

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Data Bridge Market Research analyzes that the Global Rowing Machines Market is expected to grow at a CAGR of 5.0% in the forecast period of 2023 to 2030 and is expected to reach USD 1,576,823.44 thousand by 2030. The rowing machine not only helps in the fitness getting better of the athlete but also aids in the rehabilitation journey of players and hence, contributes to market growth.

Key Findings of the Study

• The global rowing machines market is expected to reach USD 1,576,823.44 thousand by 2030 from USD 1,119,324.22 thousand in 2023, growing with a substantial CAGR of 5.0% in the forecast period of 2023 to 2030
• On the basis of type, the air segment is expected to grow with a CAGR of 5.1% in the forecast period of 2023-2030
• On the basis of body type, the metal segment is expected to grow with a CAGR of 5.1% in the forecast period of 2023-2030
• On the basis of weight capacity, the 300 to 499 pounds segment is expected to grow with a CAGR of 5.3% in the forecast period of 2023-2030
• On the basis of distribution channel, the online segment is expected to grow with a CAGR of 5.1% from 2023 to 2030 in the forecast period of 2023-2030

Increasing spending on professional sports on a global level is expected to drive the market growth rate

The rising demand for rowing machines is because they play an important role in the training of athletes taking part in rowing sports. The machine helps athletes to improve their rowing technique, which is possible through simulation of the motion that is offered by the rowing machine. The rowing machines help in developing the endurance required for long races. In addition to it, training through rowing machines helps the professional sports player maintain a high aerobic capacity to play combat sports such as boxing. Due to rowing, a total-body workout takes place that strengthen the majority of muscle groups in the arms, glutes, shoulders, legs, and back. Due to such advantages of training offered through rowing machines, athletes who are involved in various sports such as running, squash, tennis, swimming, and basketball prefer it.

Report Scope and Market Segmentations

Segment Analysis:

The global rowing machines market is segmented into seven notable segments on the basis of type, body type, weight capacity, distribution channel, resistant level, color, and end-user.

• On the basis of type, the market is segmented into air, water, magnetic, and hydraulic.

In 2023, the air segment is expected to dominate the global rowing machines market

In 2023, the air segment is expected to dominate the market with a 34.49% market share. It is expected to reach USD 548,354.69 thousand by 2030, growing with the highest CAGR of 5.1% in the forecast period of 2023 to 2030.

• On the basis of type, the market is segmented into air, water, magnetic, and hydraulic. In 2023, the air segment is expected to dominate the market with the largest market share of 34.49% as it is the most affordable indoor rowing machine available.
• On the basis of body type, the market is segmented into metal and solid wood. In 2023, metal is expected to dominate the market with the largest market share of 68.02% due to its high durability, easy availability, and wide applications.
• On the basis of weight capacity, the market is segmented into 300 to 499 pounds, 200 to 249 pounds, 100 to 199 pounds, and under 100 pounds. In 2023, the 300 to 499 pounds segment is expected to dominate the market with the largest market share of 43.03% as it is the maximum user weight preferred by most people.
• On the basis of distribution channel, the market is segmented into offline and online. In 2023, the offline segment is expected to dominate the market with the largest market share of 87.59% as it is available in various outlets, specialty orders, and departmental stores.
• On the basis of resistant level, the market is segmented into less than 24 and more than 24. In 2023, the less than 24 segment is expected to dominate the market with the largest market share of 55.05% as rowing between 20 to 24 strokes per minute is the most common.
• On the basis of color, the market is segmented into black, light grey, and others. In 2023, the black segment is expected to dominate the market with the largest market share of 50.63% as it is the most available and highly demanded color, which gives a sleek and stylish look.
• On the basis of end-user, the market is segmented into commercial and residential. The commercial segment is further sub-segmented by type into gym, sports facilities, hotels, and offices. In 2023, the commercial segment is expected to dominate the market with the largest market share of 69.89% due to rapid urbanization and increasing awareness among consumers regarding health concerns.

In 2023, the commercial segment is projected to hold the largest share of the end-user segment in the global rowing machines market

In 2023, the commercial segment holds the maximum market share due to the increasing awareness among consumers regarding health concerns. The commercial segment is growing with a CAGR of 4.9% in the forecast period of 2023 to 2030.

Major Players

Data Bridge Market Research recognizes the following companies as the major rowing machines players in the global rowing machines market that include BODYCRAFT (U.S.), Johnson Health Tech (Taiwan), Nautilus, Inc. (U.S.), Mr Captain Brand(China), Stamina Products, Inc. (U.S.), Sunny Health and Fitness (U.S.), iFIT Inc. (U.S.), York Fitness (U.K.), Infiniti (Australia), Concept2 inc. (U.S.), WaterRower (U.S.), RP3 Rowing (Netherlands), Peloton Interactive (U.S.), Inc., ERGATTA, AVIRON INTERACTIVE INC. (Canada), TECHNOGYM S.p.A (Italy), Hydrow (Massachusetts), Oartec (Washington), Decathlon (France), Intense Enterprises (India), HAMMER Sport AG (Germany), Tunturi New Fitness (Netherlands), adidas AG. (Germany), Cosco (India) Limited (India), Life Fitness (U.S.), Pure Design Fitness (U.S.), TOPIOM (Netherlands), Modcon Industries Private Limited (India), Shandong DHZ Fitness Equipment Co., Ltd (China), KAYA (India), SHUA (China), and SHANDONG BAODELONG FITNESS CO., LTD (China) among others.

Market Development

• On September 2022, Peloton launched Peloton Row, which focuses more on indoor rowing and making rowing more fun, popular, and efficient full-body workout. It helped the company to expand its product portfolio, which adds up to the revenue of the company.
• In January 2023, Ergatta Rower teams up with WaterRower for an incredible experience of indoor exercise. This partnership provides customers with a premium rowing machine and helps in increasing the sales of the product, which adds up to the revenue of the company.
• In June 2022, Johnson Health Tech. announced the acquisition of Cravatex Brands Limited's fitness segment, a previous distributor for JHT, becoming the first fitness equipment manufacturer to establish a wholly-owned subsidiary in India. With this transaction, the corporation recognizes India's enormous potential.
• In October 2022, on World Mental Health Day, Adidas announced a new partnership with Calm, the world's leading mental health platform. These two leading brands are working together with the ambition to improve athletic performance by supporting mental health.
• In 2022, Decathlon launched a multifunctional rowing machine with cutting-edge technology. This product is an inbuilt rowing machine that does not require installation. The new launch is expected to help the company to attract fitness enthusiasts who like to work out at home.
• In June 2021, Johnson Health Tech. announced the acquisition of Cravatex Brands Limited's fitness segment, a previous distributor for JHT, becoming the first fitness equipment manufacturer to establish a wholly-owned subsidiary in India. With this transaction, the corporation recognizes India's enormous potential.
• In June 2021, PEAR Sports announced the acquisition of Aaptiv. With nearly 13 million downloads and over 36 million courses taken, Aaptiv is one of the most popular training apps on the market. Aaptiv fits perfectly into his PEAR personalized scientific approach to digital fitness and wellness coaching. The Aaptiv brand will continue to operate and benefit from the combined strengths of PEAR and Life Fitness.
• In June 2021, Life fitness and the gym rental company expand their partnership as “official fitness equipment supplier” at the 2021 Wimbledon championships. Life Fitness cardio equipment used by athletes is also powered by Halo Fitness Cloud.
• In July 2021, Sweat, a major platform for women's health and exercise, has been bought by iFIT Inc. Sweat's purchase enhances iFIT's global digital fitness market footprint and accelerates the company's delivery of best-in-class interactive fitness experiences to customers globally. This strategic investment will help the company's growth and digital fitness expansion.
• In September 2021, Nautilus, Inc. announced the signing of a formal deal to acquire VAY, a global leader in motion technology. The purchase will enable Nautilus to grow its JRNY digital platform by offering core technologies that will power the company's vision and motion-tracking capabilities, which will allow for real-time data analysis during workouts. These features will be integrated into Nautilus' JRNY platform to develop and expedite highly tailored one-on-one exercise sessions.

Regional Analysis

Geographically, the countries covered in the global rowing machines market are U.S., Canada, Mexico, Germany, U.K., Poland, Sweden, Denmark, Italy, France, Spain, Switzerland, Russia, Turkey, Belgium, Netherlands, rest of Europe, Japan, China, South Korea, India, Vietnam, Australia, New Zealand, Hong Kong, Taiwan, Singapore, Thailand, Indonesia, Malaysia, Philippines, rest of Asia-Pacific, Brazil, Argentina, and rest of South America, South Africa, Egypt, Qatar, Kuwait, Oman, Saudi Arabia, UAE, and rest of Middle East and Africa).

As per Data Bridge Market Research analysis:

North America is the dominant region in the global rowing machines market during the forecast period 2023 - 2030

In 2023, North America is expected to dominate the global rowing machines market due to rising awareness among consumers to stay fit and healthy. North America will continue to dominate the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is also due to rising awareness among consumers to stay fit and healthy in the region.

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