In July 2022, Totam Seeds presented a new variety, SH 9133, a Cherry Tomato with a Bright Yellow Color and a Strong, Sweet Flavor

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector, including in snacks, culinary, hotels, restaurants, and fast food retail chains.

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The Global Tomatoes Market is expected to reach USD 2,61,237.53 million by 2030 from USD 203,552.72 million in 2022, growing with a CAGR of 3.2% in the forecast period of 2023 to 2030.   The factors driving the market's growth are the growing demand for tomatoes in food processing industries and the development and production of new varieties of tomatoes in the market. The factor restraining the market's growth is fluctuations in the prices of tomatoes; these fluctuations depend on various factors like rain, temperature, and season. The market growth opportunity is growing tomatoes with the help of artificial intelligence.             

Various government initiatives in the agriculture sector across the world, will drive the market's growth rate

The government funds research institutions such as the California tomato research institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties like Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which are very important for higher production and less prone to a natural disaster. Furthermore, the government emphasizes increasing the production of tomatoes by providing the farmer with initiatives/schemes like the minimum support price policy, provision for crop insurance, and subsidy on agricultural inputs such as power fertilizer and seedling, along with many other grants and funding to the producers and growers.

Report Scope and Market Segmentation

Segment Analysis:

The global tomatoes market is segmented into five notable segments based on type, product type, category, end user and distribution channel.

• Based on type, the market is segmented into cherry tomatoes, grape tomatoes, roma tomatoes, tomatoes on the vine, beefsteak tomatoes, heirloom tomatoes, green tomatoes, and others. In 2023, the cherry tomatoes segment is expected to dominate the market with a market share of 22.20% because people are more aware of cherry tomatoes health benefits and their applicability in the food and beverage sector.
• Based on product type, the market is segmented into fresh, frozen, and dried. In 2023, the fresh segment is expected to dominate the market with a market share of 51.25% due to their various health benefits, as tomatoes are rich in anti-oxidants in nature and are rich in vitamin c.
• Based on category, the market is segmented into conventional and organic. In 2023, the conventional segment is expected to dominate the market with a market share of 80.82% due to easy available and affordable price to common people.
• Based on end user, the market is segmented into food service industry and household/retail industry. In 2023, the food service industry segment is expected to dominate the market with a market share of 69.11% due to the growing applicability of tomatoes in food and beverages.

The food service industry segment will dominate the end user segment of the tomatoes market

The food service industry segment will emerge as the dominating segment end user segment. This is because of the growing number of food & beverages processing industries in the market especially in the developing economies. Further, growth and expansion of research development services on a global scale will further bolster the growth of this segment.

• Based on distribution channel, the market is segmented into direct and indirect. In 2023, the direct segment is expected to dominate the market with a market share of 65.74% due to products being very fresh and directly coming from farming land.

The direct segment will dominate the distribution channel segment of the tomatoes market

The direct segment will emerge as the dominating segment under distribution channel. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.

Major Players         

Data Bridge Market Research recognizes the following companies as the market players in market: Houwelings (Canada), Ontario Processing Vegetable Growers (Canada), CASALASCO - SOCIETÀ AGRICOLA S.p.A. (Italy), Tomato Growers Supply Company (U.S.), Magic Sun (U.S.), Sahyadri Farms Post Harvest Care Ltd. (India), PACIFIC RIM PRODUCE (U.S.), Duijvestijn Tomaten (Netherlands), West Coast Tomato, LLC (U.S.), and MASTRONARDI PRODUCE LTD. (Canada).

Market Development

• In December 2021, the MASTRONARDI PRODUCE LTD. entered into an agreement with the AgriCapital Holdings Corp. This agreement will beneficial for company to develop the Agro park in panama.
• In July 2020, The International Atomic Energy Agency (IAEA), in collaboration with the Food and Agriculture Organization of the United Nations (FAO), assisted the national Food and Agricultural Research and Extension Institute (FAREI) in developing new tomato varieties by irradiation. The Indian Ocean nation of Mauritius turned to nuclear technology to create new tomato types that can flourish in the rising temperatures.
• In July 2022, Totam Seeds presented a new variety, SH 9133, a cherry tomato with a bright yellow color and a strong, sweet flavor. This new variety will increase tomato consumption opportunities and can be used as a fundamental ingredient for adding flavor, freshness, and aesthetic appeal to many dishes

Regional Analysis

Geographically, the countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

As per Data Bridge Market Research analysis:

Asia-Pacific is the dominant region in the tomatoes market during the forecast period 2023 to 2030

Asia-Pacific is expected to dominate the tomatoes market in terms of market share and revenue. It is estimated to maintain its dominance during the forecast period due to strong market players and high demand for tomato products in Asia-Pacific.  

North America is estimated to be the fastest-growing region in tomatoes market the forecast period 2023 to 2030

North America will flourish during the forecast period, owing to the rise in the cultivation of tomatoes. U.S. in this region will emerge as the dominating country due to the prevalence of well-advanced agricultural infrastructure.     

COVID-19 Impact

Since there were no longer any travel restrictions after the epidemic, it was simple to supply the items, which led to a rise in demand for tomatoes and tomato-related products. Additionally, businesses expanded their processing facilities to create products based on tomatoes, and the demand for tomatoes in the food service sector rose as well, all of which contributed to the market's expansion. Because of the increased demand for tomatoes, producers created more fresh goods and dishes, raising the demand and expanding the market. Additionally, following the COVID-19 pandemic, there was an increase in demand for tomatoes for fresh consumption due to growing knowledge of the health benefits and high demand from the healthcare and food service industries, which led to market expansion.

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