Sony Corporation, Facebook Technologies, LLC. (A subsidiary of Facebook Inc.) and SAMSUNG ELECTRONICS CO., LTD. are Dominating the Global Virtual Reality Market in 2019

Global Virtual Reality Market is expected to grow with the CAGR of 48.8% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Global virtual reality market is a highly fragmented market, which includes number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global virtual reality market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio. For instance, in February 2019, Microsoft launched HoloLens 2 at MWC Barcelona, which offered more vibrant and realistic holograms, holographic density of 47 pixels per degree of sight, time-of-flight depth sensor and built-in AI and semantic understanding. The new product increased the market share of the company.

Sony Corporation is the dominating player in global virtual reality market. The other key players existing in the market includes Lenovo, Autodesk Inc., Nintendo, Psious, WorldViz, Inc., Firsthand Technology Inc., Sixense Enterprises Inc., HTC Corporation, FOVE, Inc., Ultraleap Limited, StarVR Corp, Google (A Subsidiary of Alphabet Inc.), Qualcomm Technologies, Inc., Barco, HP Development Company, L.P., Microsoft, SAMSUNG ELECTRONICS CO., LTD., Facebook Technologies, LLC. (A subsidiary of Facebook Inc.), Virtuix among others.

Sony Corporation

Sony Corporation is headquartered in Tokyo, Japan and was founded in year 1946. The company is engaged in manufacturing, designing, development and selling of various devices, electronic equipment and instruments for industrial markets, professionals and consumers. Company operates in business segments such as Game & Network Services, Music, Pictures, Electronics Products & Solutions, Imaging & Sensing Solutions, Financial Services ot of which Game & Network Services are market focussed business segments. The company offers wide range of brand categories such as Consumer Electronics, Smartphones, Game & Network Services, Imaging & Sensing Solutions, Pictures, Music, Financial Services, Professional in which Game & Network Services are market focused categories.

• In January 2018, Sony Corporation collaborated with Khalid, American musician in order to provide enhanced music experience through Virtual Reality Technologies. Sony’s virtual reality technology created a space where sounds can virtually movie around. The new collaboration increased the market share of the company.

The company has wide global presence across North America, Asia-Pacific, Europe, Middle East and Africa, South America with its various subsidiaries such as Sony Mobile (Japan), Sony Pictures (U.S.), Sony Corporation of America (U.S.), Sony Financial Holdings (Japan), So-net (Japan) among others.

Facebook Technologies, LLC. (A subsidiary of Facebook Inc.)

Facebook Technologies, LLC. (A subsidiary of Facebook Inc.) is headquartered in California, U.S. The company is engaged in providing virtual reality hardware for gameplay to various customers. Company offers product categories such as Oculus Rift S, Oculus Quest, Oculus Go.

• In March 2014, Facebook announced acquisition of VR gaming and devices company called Oculus for USD 2 Billion. This acquisition increased the product portfolio and customer base of the company.

The company has wide global presence across U.S. and generates revenue from subsidiaries such as Sanzaru Games (U.S.), Ready at Dawn (U.S.), InfiniLED Limited (Ireland), Zurich Eye (Switzerland), Nimble VR (U.S.) and others.

SAMSUNG ELECTRONICS CO., LTD.

SAMSUNG ELECTRONICS CO., LTD. headquartered in Seoul, South Korea was founded in 1969. The company focuses on providing consumer electronics, information technology and mobile communications, and device solutions businesses.Company operates in CE, IM, Semiconductor, DP, Harman and other business segments out of which CE is market focused segment. Company offers product categories such as Mobile, TV & Audio, Home Appliances, Smart Home, Computing, Gear VR out of which Gear VR is market focused category.

• In May 2017, SAMSUNG ELECTRONICS CO., LTD. announced partnership with Live Nation, X Games and UFC which has enabled Samsung to broadcast fully immersive virtual reality experience of various music and sports events through its Gear VR. The new partnership increased the offerings of the company. 

The company has presence across the globe in Europe, Middle East, Africa, Asia, Oceania, North America.  In addition to it, it also generates revenue from its subsidiaries such as Samsung C&T Corporation (Korea), Samsung Electronics Mexico (Mexico), Dacor Canada (Canada), Harman France SNC (France), Samsung R&D Institute Japan (Japan) among others.