Europe Virtual Reality Market is expected to grow with the CAGR of 46.9% in the forecast period of 2020 to 2027. The years considered for study are as mentioned below.

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Europe virtual reality market is a highly consolidated market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Europe virtual reality market are introducing smartphones and internet services across various industries. This has helped companies to maximize the sales with enhanced product portfolio.

For instance,

• In March 2019, Nintendo announced the launch of Nintendo Labo: VR Kit. The new product integrated the VR technology with the digital gameplay of Nintendo Labo providing even enhanced experience to the game players. The new product increased the product portfolio of the company.

Sony Corporation is the dominating player in Europe virtual reality market. The other key players existing in the market are Lenovo, Autodesk Inc., Nintendo, Psious, HTC Corporation, Ultraleap Limited, Google (A Subsidiary of Alphabet Inc.), Qualcomm Technologies, Inc., Barco, HP Development Company, L.P., Facebook Technologies, LLC (A Subsidiary of Facebook Inc.), Microsoft, SAMSUNG ELECTRONICS CO., LTD among others.

Sony Corporation

Sony Corporation is headquartered in Tokyo, Japan and was founded in 1946. The company is engaged in manufacturing, designing, development and selling of various devices, electronic equipment and instruments for industrial markets, professionals and consumers. The company also offers various business segments such as Game & Network Services, Music, Pictures, Electronics Products & Solutions, Imaging & Sensing Solutions, Financial Services among which Game & Network Services is the focussed segment. The company offers broad product portfolio of Consumer Electronics, Smartphones, Game & Network Services, Imaging & Sensing Solutions, Pictures, Music, Financial Services, and Professional among which Game & Network Services is the market focused category.

For instance,

• In January 2018, Sony Corporation joined hands with Khalid to provide enhanced music experience through Virtual Reality Technologies. Sony’s virtual reality technology created a space where sounds can virtually movie around. The new collaboration increased the customer base of the company.

The company has wide presence across the globe such as North America, Asia-Pacific, Europe, Middle East and Africa, South America. Company also generates revenue from the subsidiaries such as Sony Mobile (Japan), Sony Pictures (U.S.), Sony Corporation of America (U.S.), Sony Financial Holdings (Japan), So-net (Japan) among others.

Facebook Technologies, LLC (A Subsidiary of Facebook Inc)

Facebook Technologies, LLC (A Subsidiary of Facebook Inc) is headquartered in California, U.S. The company is engaged in providing virtual reality hardware for gameplay to various customers. The company offers various products such as Oculus Rift S, Oculus Quest, Oculus Go among which Oculus Rift S, Oculus Quest, Oculus Go is our focussed segment.

For instance,

• In March 2014, Facebook Technologies, LLC (A Subsidiary of Facebook Inc), announced the acquisition of Oculus, a company engaged in virtual reality gaming. The strategic acquisition was done for USD 2 billion by Facebook in order to enter into virtual reality market. The new acquisition allowed the company to diversify its product range.

The company has presence in Africa, Americas, Asia, Europe and Oceania. In addition to it, the company also generates its revenue from the various subsidiary companies such as Sanzaru Games (U.S.), Ready at Dawn (U.S.), InfiniLED Limited (Ireland), Zurich Eye (Switzerland), Nimble VR (U.S.) and others.

SAMSUNG ELECTRONICS CO., LTD.

SAMSUNG ELECTRONICS CO., LTD. is headquartered in Seoul, South Korea which was established in 1969. The company focuses on providing consumer electronics, information technology and mobile communications, and device solutions businesses. The company has wide business segments such as CE, IM, Semiconductor, DP, Harman and other in which CE is market focused category. Company operates the business through various products such as Mobile, TV & Audio, Home Appliances, Smart Home, Computing, and Gear VR among which Gear VR is focused category.

For instance,

• In May 2017, SAMSUNG ELECTRONICS CO., LTD. joined hands with Live Nation, X Games and UFC. The new partnership enabled Samsung to broadcast fully immersive virtual reality experience of various music and sports events through its Gear VR. The new partnership increased the product portfolio of the company.

The company has presence in Europe, Middle East, Africa, Asia, Oceania, North America. In addition, company also generates revenue through the subsidiary such as Samsung C&T Corporation (Korea), Samsung Electronics Mexico (Mexico), Dacor Canada (Canada), Harman France SNC (France), and Samsung R&D Institute Japan (Japan) among others.