Global Wearable Devices in Sports Market is expected to grow with the CAGR of 17.6% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Global wearable devices in sports market is a highly consolidated market, which includes specific number of key players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in global wearable devices in sports market are introducing strong range of products provider along with launching new products and adopting strategic initiative such as acquisition, agreement, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

• In June 2021, Apple previewed its newest retail location at the historic Tower Theatre in downtown Los Angeles. One of Apple’s most significant restoration projects to date, Apple Tower Theatre aims to inspire even more creativity in the heart of downtown. Apple will also launch at Apple Creative Studios, a global initiative that will provide hands-on experience and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.

Apple Inc. is the dominating player in global wearable devices in sports market. The other key players existing in the market are Huawei Technologies Co., Ltd. And Fitbit Inc. (A Subsidiary of Google LLC), Nike, Inc., Under Armour, Inc., Garmin Ltd., Koninklijke Philips N.V., Zepp Health corporation, StretchSense a Sensor Holdings Limited company, Catapult, Withings, Guangdong Transtek Medical Electronics Co., Ltd, SAMSUNG, Hocoma, Masimo, Abbott, Medtronic, Bio-Beat, Halo Neuroscience, SIGMA SPORT, TomTom International BV, Carre Technologies Inc. (Hexoskin), Activinsights Ltd., Omron Corporation., Sotera Wireless, Inc. Polar Electro, Sensoria, GN Store Nord A/S, IMeasureU Ltd., Hykso, among others.

Apple Inc.

Apple Inc. headquartered is in California, United States, founded in 1977. The company designs, manufacturers and markets smartphones, personal computers, tablets, wearables and accessories and sells a variety of related services. The company operates its business through several business segments that are smartphones, personal computers, tablets, wearables and accessories in which wearables are the market focused segments. The company has wide product categories such as iPhone, Mac, iPad, Wearables, Home and Accessories, in which wearables is the market focused category. The company is attaining lucrative growth through several strategic initiatives.

For instance,

• In July 2021, Apple Inc. entered the 35 Primetime Emmy Award nominations, which includes 20 nominations for “Ted Lasso,” that has broken records by becoming the highest voted comic series for the year, and the most voted freshman comedy series in past times. This is an unbelievable accomplishment by many programs of the company for being recognised but the Television Academy, through various groups and company is so much proud of everyone involved.

The company has wide presence across Americas, Europe, Greater China and Asia-Pacific. The company also has various subsidiary companies such as Apple Canada Inc. (Canada), Apple Europe Limited (United Kingdom), Apple France (France), Apple GmbH (Germany), Apple Japan Inc. (Japan), among others.

Huawei Technologies Co., Ltd.

Huawei Technologies Co., Ltd. headquartered in Shenzhen, China. The company focuses on providing information and communication technology (ICT) infrastructure and smart devices. The company has wide product categories such as Consumer, Enterprise, Carrier and Huawei Cloud, in which Consumer is the market focused product. The company is attaining lucrative growth through several strategic initiatives.

• In June 2021, Huawei Technology Co., Ltd has announced that they were launching a series of 5G products and solutions-oriented to "1+N" 5G target network in Barcelona. These products and solutions will help to promote multi-antenna technology to all bands in Europe.

The company has wide presence across South and North Americas, Asia-Pacific, Europe, Middle East and Africa. The company also has various subsidiary companies such as Huawei Device Co., Ltd. (Dongguan), Huawei Device Co., Ltd. (Hong Kong), Huawei Enterprise, Inc. (USA), Huawei Global Finance Ltd (UK), Huawei Technologies Germany GmbH (Germany), among others.

Fitbit Inc. (A Subsidiary of Google LLC)

Fitbit Inc. (A Subsidiary of Google LLC) headquartered in California, United States. The company is an American consumer electronics and fitness company. Its production range includes activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed and other personal metrics involved in fitness. The company has various product categories that are Watches, Trackers, Services and Accessories, in which Watches, Trackers and Accessories is the market focused products. The company is attaining lucrative growth through several strategic initiatives.

For instance,

• In April 2021, Fitbit declared Fitbit Luxe, a fashion-forward fitness and wellness tracker which is designed in helping one take a more holistic approach towards health and wellness. Company made major technological advancements with Luxe, in creating a smaller, slimmer, beautifully designed tracker packed with advanced features, some that were previously only available with smartwatches, making these tools accessible to even more people around the globe.

The company has presence across United States, Europe, Middle East and Africa and Asia-Pacific.