According to UNICEF, in India, a quarter of women of reproductive age are undernourished, having a BMI of less than 18.5 kg/m. It is well knowledge that an undernourished mother will inevitably give birth to an undernourished baby, repeating the undernutrition cycle. Undernourished girls are more likely to become undernourished mothers, who are more likely to give birth to babies with low birth weight, sustaining an intergenerational cycle.
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Global women nutrition market is expected to reach USD 63,215.20 million by 2028 from USD 33,916.24 million in 2020, growing with a substantial CAGR of 8.2% in the forecast period of 2021 to 2028. Increasing demand for advanced medical technologies for diagnostic and treatment purposes and the growing incidence rate of undernourishment and malnutrition are some of the drivers boosting the growth of the market. Rising female population base at workplaces, increasing awareness about maintaining a well-balanced diet especially in the developing economies and rising personal disposable income are some other important market growth determinants.
Growing consumption of functional food items globally is expected to drive the market's growth rate
The market has been growing and changing rapidly. In addition, the market has been rapidly growing in the developing and underdeveloped countries as they have a higher percentage of the population under-nourished and malnutrition. This aspect is projected to promote market growth rate of the market. Increased expenditure by public and private players on the development of healthcare infrastructure will also promote the market growth rate. Continuous research and development pertaining to the deployment of advanced healthcare technologies will yet again widen the scope of growth.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2021 to 2028
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Base Year
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2020
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Historic Years
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2019 (Customizable to 2013-2018)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Sports Nutrition, Dietary Supplements, Personalized Nutrition and Others), Product (Vitamins, Proteins, Minerals, Fluids, Probiotics, Omega 3 and Others), Dosage Form (Solid and Liquid), Population Type (Adults and Pregnant Women), Mode of Prescription (Prescription and Over the Counter (OTC)), Application (Energy & Weight Management, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Gastrointestinal Health, Ophthalmic Disorders, Neurological Diseases and Others), Distribution Channel (Hypermarkets/Supermarkets, Pharmacies/Drugstores, Specialty Stores, Online and Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Abbott (U.S.), Optimum Nutrition, Inc. (U.S.), GNC Holdings, LLC (U.S.), Amway (U.S.), ADM (U.S.), Hamilton Thorne Health Solutions (U.S.), Bayer AG (Germany), DANONE (France), BHI Biohealth International GmbH (Germany), NOW Foods (U.S.), Swisse Wellness PTY LTD (Australia), Gaia Herbs (U.S.), Uniliver (India), Nestlé (Switzerland), La Nature's (Germany), Herbalife International of America, Inc. (U.S.), GlaxoSmithKline plc (U.K.), General Mills Inc. (U.S.), KELLOGG CO. (U.S.) among others.
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
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Segment Analysis:
Global women nutrition market is segmented into seven notable segments which are based on the type, product, dosage form, population type, mode of prescription, application and distribution channel.
- On the basis of type, the women nutrition market is segmented into sports nutrition, dietary supplements, personalized nutrition and others. In 2021, the dietary supplements segment is anticipated to dominate the global women nutrition market with a market share of 55.21% due to an increase in the demand for healthy lifestyle choices and healthy food habits.
- On the basis of product, the women nutrition market is segmented into vitamins, proteins, minerals, fluids, probiotics, omega 3 and others. In 2021, vitamins segment is anticipated to dominate the women nutrition market with the market share of 36.11% due to various diseases in women due to growing vitamin deficiencies in women.
- On the basis of dosage form, the women nutrition market is segmented into solid and liquid. In 2021, solid segment is anticipated to dominate the women nutrition market with the market share of 80.09% as majority of nutrition products are available in the solid form.
- On the basis of population type, the women nutrition market is segmented into adults and pregnant women. In 2021, adults segment is anticipated to dominate the women nutrition market with the market share of 75.22% due to their growing nutrition requirements and more awareness about the products.
- On the basis of mode of prescription, the women nutrition market is segmented into prescription and over the counter (OTC). In 2021, over the counter (OTC) segment is anticipated to dominate the women nutrition market with the market share of 71.36% due to their easy availability and moreover, major women nutrition products lie under the OTC category.
- On the basis of application, the women nutrition market is segmented into energy & weight management, bone & joint health, immunity, cardiac health, diabetes, gastrointestinal health, ophthalmic disorders, neurological diseases and others. In 2021, energy & weight management segment is anticipated to dominate the women nutrition market with the market share of 39.83% due to the rise of PCOS and menopausal issue in women which cause irregularity in weight and cause fatigue.
Energy and weight management is expected to dominate the distribution channel segment in the global women nutrition market
The energy and weight management segment is expected to flourish its dominance in 2021. This is cause of the rising awareness about women's issues and available treatment options. Also, growing nutrition requirements and more awareness about the products will be important factors responsible for the dominance of the energy and weight management segment.
- On the basis of distribution channel, the women nutrition market is segmented into hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, online and others. In 2021, pharmacies/drugstores segment is anticipated to dominate the women nutrition market with the market share of 39.97% due to their easy accessibility to the consumers and also because of their extensive network.
Pharmacies/ drugstores is expected to dominate the distribution channel segment in the global women nutrition market
Rising number of pharmacies and drugstores, especially in the developing economies has emerged as a major factor responsible for bolstering the growth of this segment. The pharmacies and drugstores segment is projected to hold more than 39% of the total end user segment share. This is because of the rising awareness about the availability of different medications and increasing incidence rate of chronic diseases globally.
Major Players
Data Bridge Market Research recognizes the following companies as the major women nutrition market players in advanced wound care market are Nestlé (Switzerland), Herbalife International of America, Inc. (U.S.) and GlaxoSmithKline plc (U.K.).
Market Development
- In February 2020, Cipla has acquired portfolio of nutrition products from Wanbury Ltd. In order to further improve its presence in women's health, Cipla acquired 4 Wanbury Ltd brands such as CDense, CPink, Productiv and Folinine. This includes supplements for teenage girls, pregnant and lactating mothers, menopausal women, and male and female reproductive health such as multivitamins, multiminerals and antioxidants.
- In October 2020, to help stronger bones and healthier joints in females, Oziva has introduced HerBones. The formula has an impressive array of 100 percent plant-based & vegan ingredients to strengthen bones, encourage healthy joints, and prevent female calcium loss by maintaining optimal female hormonal balance. HerBones is aimed at women with possible calcium deficiency aged 25 years and over.
Regional Analysis
Geographically, the countries covered in the women nutrition market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
North America is the dominant region in women nutrition market during the forecast period 2022 - 2029
Asia-Pacific is dominating the global women nutrition market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. Increasing women population at workplaces and rapid development of infrastructural facilities in emerging economies in this region. In addition to this, rising private and public expenditure on the development of healthcare industry infrastructure in the developing and backward economies and increasing per-capita income are expected to propel the market's growth rate in this region. Also, emerging opportunities in the supplements field, higher production and consumption of these products due to the consumer's preference, surging incidence rate of chronic and acute disorders and diseases, and rising medical tourism are other important market growth determinants.
Asia-Pacific is estimated to be the fastest-growing region in women nutrition market the forecast period 2022 - 2029
North America is expected to grow during the forecast period due to the wide drug portfolio and well-developed healthcare infrastructure in this region. Also, existence of advanced healthcare technologies in this region is another reason for this region's dominance in the global market. Also, the surging focus of the players in this region to develop women nutrition products and processed form of women nutrition products will yet again foster the region's growth.
COVID-19 Impact Analysis
A shift in people's lifestyles to emphasis on health and fitness, the market grew dramatically in 2020-21. Increased ingestion of sports nutrients, multivitamins, immunity boosters, and other goods boosts the immune system during the COVID-19 pandemic. The market will grow following a pandemic because of changing demand for healthful and nutritional items.
According to the WHO (World Health Organization), better immune health will aid recovery from numerous virus illnesses, including coronavirus. In addition, nutritional deficiencies such as protein, vitamin, and micronutrient deficiencies reduce immunity and increase infection sensitivity. The variables increase demand for nutritional goods that help people stay active and build their immune systems. During the COVID-19 crisis, this element is greatly boosting the expansion of the women's nutrition and supplement sector. Nutritional supplements containing micronutrients and vitamins C and D are safe, inexpensive, and helpful in aiding the immune system's fight against COVID-19 and other serious respiratory disorders, resulting in an increase in the market for women's nutrition supplements.
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