Press Release

Feb, 09 2024

Nurturing Bonds: Baby Care Products Enhancing Parent-Infant Interaction through Soothing Massage and Gentle Touch

Baby care products, such as massage oils and lotions, extend beyond their practical applications to play a crucial role in fostering bonding and interaction between parents and infants. These products, designed for gentle touch during massages or baths, facilitate a sensory-rich experience that goes beyond mere hygiene. The tactile engagement involved in applying these products establishes a soothing routine, creating a positive and nurturing atmosphere. This contributes to the physical well-being of the baby and strengthens the emotional connection between parents and their infants.

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Data Bridge Market Research analyses the India Baby Care Products Market which was USD 11.32 billion in 2022, is expected to reach USD 14.82 billion by 2030, growing at a CAGR of 3.42% during the forecast period of 2023 to 2030. The surge in the India baby care products market, driven by health and wellness trends, is characterized by a growing parental preference for products that prioritize safety and well-being. The demand for baby care items with natural, organic, and hypoallergenic formulations is on the rise as parents increasingly seek products aligned with a global trend towards healthier and more conscious living for their infants.

Key Findings of the Study

India Baby Care Products Market

Rise in changing lifestyle in India is expected to drive the market's growth rate

The changing lifestyle in India, due to busy schedules and an increase in dual-income households has emerged as a key driver in the baby care products market. With traditional parenting practices being reshaped, there is a heightened demand for convenient and timesaving solutions. This shift has fueled the adoption of ready-to-use and innovative baby care products, catering to the needs of parents navigating hectic lifestyles. As time becomes a premium, the market responds with products designed for efficiency, addressing the challenges posed by contemporary lifestyles and enhancing the convenience of baby care. This trend underscores a growing preference for products that seamlessly integrate with modern, fast-paced living, shaping the landscape of the baby care market in India.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Product (Baby Cosmetic and Toiletries, Baby Food, Baby Safety and Convenience, Baby Feeding Needs, Baby Clothing, Baby Shoes, Baby Toys, Others), Category (Premium, Mass), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, Chemist and Pharmacy, Others)

Market Players Covered

The Proctor and Gamble (U.S.), Johnson & Johnson Private Limited (U.S.), The Himalaya Drug Company (India), Dabur India Ltd., (India), Hindustan Unilever Limited (India), Pigeon India Private Limited (India), Artsana India Private Limited (India), Nestle S.A. (Switzerland), Kimberly Clark India (U.S.)   

Data Points Covered in the Report

In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Segment Analysis:

The India baby care products market is segmented on the basis of product, category and distribution channel.

  • On the basis of product, the India baby care products market is segmented into baby cosmetic and toiletries, baby food, baby safety and convenience, baby feeding needs, baby clothing, baby shoes, baby toys, and others
  • On the basis of category, the India baby care products market is segmented into premium, and mass
  • On the basis of distribution channel, the India baby care products market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, chemist and pharmacy, and others

Major Players

Data Bridge Market Research recognizes the following companies as the major India baby care products market players in India baby care products market are The Proctor and Gamble (U.S.), Johnson & Johnson Private Limited (U.S.), The Himalaya Drug Company (India), Dabur India Ltd., (India)

India Baby Care Products Market

Market Developments

  • In December 2022, Mother Nurture made a significant stride into the Indian market with the launch of its parent-tested and baby-approved range of baby food products. Priding itself on offering nutritious and preservative-free options, Mother Nurture ensures the quality of its products by sourcing base ingredients from high-quality farms. This move reflects the brand's commitment to providing healthy and wholesome choices for infants and toddlers in the Indian market
  • In October 2022, the Indian direct-to-consumer brand launched a new line of baby care products, R for Rabbit. Branded as Pure & Beyond, these products are carefully curated with natural and soothing ingredients specifically designed for delicate baby skin. This initiative demonstrates R for Rabbit's dedication to crafting baby care solutions that prioritize the gentle needs of infants, aligning with the growing demand for natural and safe baby care products in the market
  • In July 2022, BabyChakra diversified its product portfolio by launching its inaugural range of baby care products. The lineup includes moisturizing baby body wash, baby hair oil, natural diaper rash cream, and baby massage oil. Emphasizing a commitment to natural and organic elements, BabyChakra consulted with doctors and engaged its community of mothers in the creation of these products. This strategic move aligns with the brand's mission to provide reliable and safe solutions for baby care, leveraging both professional expertise and community insights
  • In April 2022, German premium baby skincare brand Sanosan entered the Indian market through a collaboration with Glowderma. The collaboration resulted in the launch of a comprehensive baby cleansing range, featuring products such as Sanosan baby bath & shampoo, Sanosan care soap, and wash foam. The introduction of these products underscores the brand's dedication to offering high-quality and effective skincare solutions for babies, combining German expertise with local market insights through the collaboration with Glowderma

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