India Baby Care Products Market – Industry Trends and Forecast to 2029

India Baby Care Products Market, By Product (Baby Cosmetic and Toiletries, Baby Food, Baby Safety and Convenience, Baby Feeding Needs, Baby Clothing, Baby Shoes, Baby Toys, Others), Category (Premium, Mass), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Retail Stores, Chemist and Pharmacy, Others) – Industry Trends and Forecast to 2029.

India Baby Care Products Market Analysis and Size

Baby care products are easily available in the market via both online and offline modes of distribution. Baby care products are manufactured keeping in mind the sensitive skin of the babies so that their application doesn’t have any side effects on the skin. The Himalaya Drug Company (India), Dabur India Ltd., (India), Hindustan Unilever Limited (India), Pigeon India Private Limited (India) and Artsana India Private Limited (India) are the major players operating in this market.

• Data Bridge Market Research analyses that the India baby care products market is expected to undergo a CAGR of 17.40% during the forecast period. This indicates that the market value, which was USD 10.95 billion in 2021, would rocket up to USD 39.54 billion by 2029. “Baby Cosmetic and Toiletries” dominates the product segment of the baby care products market owing to the growing awareness of child health and hygiene and the increased per capita spending on children.

India Baby Care Products Market Definition

From the name itself, it is clear that baby care products are the products that are used for the care of babies under the age of three. Baby shampoos, baby washes, baby lotions, baby oils, baby powders, and baby creams are some of the products that are the examples of baby care products.                         

Report Scope and Market Segmentation

Baby Care Products Market Dynamics

Drivers

• Growing birth rate will influence the market growth

Growth in the rate of population is widening the scope of growth for the market. As of 2020, the population of India is 138 crores as per the data provided by the World Bank and this is directly influencing the market growth of the market. Also, growth and expansion of fast moving consumer goods industry is directly influencing the market growth rate.   

• Growing awareness to direct the market demand and supply

Increased awareness about the availability or organic products via both online and offline modes of distribution is inducing increased demand and supply on global scale. Rising number of local and international players in the market owing to the rapid globalization rate is inducing a good market growth rate.       

• Growing number of advantages  to direct the market growth

Escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B is inducing the market growth rate. Also, growing instances of nutritional deficiency among children, especially in the rural parts of the country is creating a great scope of growth for the market.

Opportunities

• Rising research and development operations

Increased funding from federal government pertaining to the research and development proficiencies is also bolstering the growth of the market. Research and developmental operations directed towards sustainable development will ensure optimum and judicious use of resources, thereby improving the market value. 

• Rise in the technological advancements

Rising technological advancements pertaining to the manufacturing technology is further inducing growth in the market value. Increasing number of technological advancements driven with a view to minimize the production costs and wastage coupled with rise in the acceptance of laundry services that are accessible over the internet has ensured a bright future for the market. 

Furthermore, upsurge in the strong demand for various end-use industries will positively impact the market’s growth rate. Additionally, growing application of organic ingredients by the manufacturers that are beneficial for the physical and mental growth of babies to manufacture baby care products and growing investment by the manufacturers in advertisements and other promotional campaigns to generate brand awareness will further cushion the market's growth rate. Also, rising number of product innovation activities and increasing personal disposable income will further increase the growth rate of the market. 

Restraints/Challenges India Baby Care Products Market

• Safety concerns associated with the baby care products will challenge the market

Rising number of safety and security concerns amongst the consumers is the biggest challenge for the market. Side effects associated with the counterfeit products such as allergies, infections, contact with chemicals will further derail the market growth rate.

On the other hand, high cost associated with the research and development proficiencies, limited infrastructural facilities, and dearth of awareness in the backward economies are expected to obstruct market growth. Rising number of counterfeit products in the market, limited insurance coverage and regulatory compliance, and lack of suitable infrastructure in low- and middle-income countries are projected to challenge the market in the forecast period of 2022-2029.

This baby care products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the baby care products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Baby Care Products Market

COVID-19 had a negative impact on the market. This was because of the shutdown of the manufacturing facilities and plants owing to the lockdown and restrictions. Supply chain and transportation disruptions further crated hindrances for the market. In other words, the industry faced a backlash owing to the disruptions in value chain, including workforce losses, raw materials supply, trade and logistics, and uncertain consumer demand. The shutting down of industries reduced the supply and the broken supply chains made it difficult to meet the rising demand and further derailed the market growth rate. However, when some relaxations were given, e-commerce sales saw a rise owing to the rising penetration of online and e-commerce channels. The future as well of the market is on the brighter side owing to the increased proliferation of internet and e-commerce channels.

Recent Development

• In February 2019, Johnson & Johnson Private Limited announced that they have resumed the production of baby powder in India afterward receiving clean chit from government contain asbestos case. The regulatory clean chit will help company to increase production in India.    

India Baby Care Products Market Scope

The baby care products market is segmented on the basis of product, category and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Baby Cosmetic and Toiletries
• Baby Food
• Baby Safety and Convenience
• Baby Feeding Needs
• Baby Clothing
• Baby Shoes
• Baby Toys
• Others

On the basis of product, India baby care products market is segmented into baby cosmetic and toiletries, baby food, baby safety and convenience, baby feeding needs, baby clothing, baby shoes, baby toys and others. 

 Category  

• Premium
• Mass

On the basis of category, India baby care products market is segmented into premium and mass. 

Distribution channel  

• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores
• Online Retail Stores
• Chemist and Pharmacy
• Others

On the basis of distribution channel, India baby care products market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, chemist and pharmacy and others.

Competitive Landscape and Baby Care Products Market Share Analysis

The baby care products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to baby care products market.

Some of the major players operating in the baby care products market are:

• The Proctor and Gamble (US)
• Johnson & Johnson Private Limited (US)
• The Himalaya Drug Company (India)
• Dabur India Ltd., (India)
• Hindustan Unilever Limited (India)
• Pigeon India Private Limited (India)
• Artsana India Private Limited (India)
• Nestle S.A. (Switzerland)
• Kimberly Clark India (US)    

Research Methodology : India Baby Care Products Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts https://www.databridgemarketresearch.com/speak-to-analyst/?dbmr=india-baby-care-products-market