Press Release

Jan, 03 2024

Priming Progress: Elevating Construction Excellence with Essential Primers - The Foundation for Enduring Strength and Stunning Finishes

Primers in construction promote better adhesion, primers ensure a strong bond between the surface and finishing materials such as paint or sealant, thereby extending the longevity of the construction. Additionally, primers contribute to smoother finishes, preventing issues such as peeling or cracking. It acts as a protective barrier against corrosion, moisture, and other environmental factors, preserving the structural integrity of materials. Primers are indispensable in optimizing the performance of construction materials, especially in challenging conditions, and are instrumental in achieving a high-quality, aesthetically pleasing result.

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Data Bridge Market Research analyzes that the Latin America Primers in Construction Market, which was USD 22.34 million in 2022, is expected to grow up to USD 39.56 million by 2030, and is expected to undergo a CAGR of 7.4% during the forecast period 2023-2030. The surge in foreign direct investment (FDI) in the Latin America construction sector, drawn by favorable market conditions and growth opportunities, acts as a significant driver for the expansion of construction projects.

Key Findings of the Study

Latin America Primers in Construction Market

Increasing in environmental regulations is expected to drive the market's growth rate

Stringent environmental regulations in Latin America are propelling the demand for primers in the construction market. With a focus on eco-friendly construction practices, regulations mandate the use of primers with low volatile organic compounds (VOCs) and environmentally friendly formulations. This shift aligns with a broader regional commitment to sustainable development, encouraging construction companies to adopt greener building materials and coatings. As a result, the market for environmentally conscious primers is expanding, driven by the need for compliance with regulatory standards and a growing awareness of the environmental impact of construction activities in the Latin American region.

Report Scope and Market Segmentation

Report Metric


Forecast Period

2023 to 2030

Base Year


Historic Years

2021 (Customizable to 2015-2020)

Quantitative Units

Revenue in USD Million, Volume in Units, Pricing in USD

Segments Covered

Material (Alkyd, Epoxy, Polyurethane, Acrylic, and Others), Surface (Cement, Concrete, Plaster, Metal, Plastic, Wood, Floor Tiles, and Others), Type (Water Based and Solvent Based), End-Use (New Residential Construction, New Non-Residential Construction, New Civil Engineering, Civil Engineering Renovation, Non-Residential Renovation, and Residential Renovation)

Countries Covered

U.S., Colombia, Mexico

Market Players Covered

PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Akzo Nobel N.V. (Netherlands), RPM International Inc. (U.S.), Axalta Coating Systems (U.S.), BASF SE (Germany), Jotun (Norway), Kansai Paint Co.,Ltd. (Japan), Henkel AG & Co. KGaA (Germany), Tikkurila (Finland), Hempel A/S (Denmark), and Nippon Paint Holdings Co., Ltd. (Japan) among others

Data Pointer

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Segment Analysis:

The Latin America primers in construction market is segmented into four notable segments based on material, surface, type, and end-use.

  • On the basis of material, the Latin America primers in construction market is segmented into alkyd, epoxy, polyurethane, acrylic, and others
  • On the basis of surface, the Latin America primers in construction market is segmented into cement, concrete, plaster, metal, plastic, wood, floor tiles, and others
  • On the basis of type, the Latin America primers in construction market is segmented into water based and solvent based
  • On the basis of end-use, the Latin America primers in construction market is segmented into new residential construction, new non-residential construction, new civil engineering, civil engineering renovation, non-residential renovation, and residential renovation

Major Players

Data Bridge Market Research recognizes the following companies as the major Latin America primers in construction market players in Latin America primers in construction market PPG Industries, Inc. (U.S.), The Sherwin-Williams Company (U.S.), Akzo Nobel N.V. (Netherlands), RPM International Inc. (U.S.), Axalta Coating Systems (U.S.)

Latin America Primers in Construction Market

Market Developments

  • In August 2022, Stonepeak completed the acquisition of Lumen Technologies' operations in Latin America for a substantial USD 2.7 billion in cash. This strategic move was executed by Stonepeak's Latin American affiliate, Cirion, which now operates as a stand-alone portfolio company. Stonepeak, renowned as a leading alternative investment firm specializing in real estate and infrastructure, boasts an impressive USD 49.3 billion in assets under management. The acquisition reflects Stonepeak's dual commitment to making a positive impact on communities while delivering profitable outcomes for both investors and portfolio firms
  • In July 2022, the CAF-Development Bank of Latin America and the U.S. Trade and Development Agency (USTDA) reaffirmed their partnership with a shared objective of pursuing high-quality, long-term infrastructure projects in Latin America and the Caribbean. The collaborative action plan between USTDA and CAF focuses on accelerating projects in sustainable energy, transportation, digital connectivity, climate resilience, water management, and environmental infrastructure across the region. This partnership signifies a commitment to fostering infrastructure development that is both impactful and enduring
  • In November 2020, PPG Industries, Inc. introduced a groundbreaking powder coating named ENVIROCRON. This innovative coating was specifically designed to enhance the protection of heat-sensitive woods and composites, including medium-density fiberboard (MDF), hardwood, and plywood. The introduction of ENVIROCRON marked a significant expansion of PPG Industries' product line, contributing to the company's growth strategy by meeting the demand for advanced coatings in the market. The development of this new product not only diversified PPG's offerings but also aimed to boost overall sales in the competitive coatings industry

Regional Analysis

Geographically, the countries covered in the Latin America primers in construction market report are U.S., Colombia, and Mexico

As per Data Bridge Market Research analysis:

U.S. is the dominant region in Latin America primers in construction market during the forecast period 2023-2030

The U.S. dominates the Latin America construction primer market due to a surge in construction activities across various sectors within the country. This is further fueled by factors such as economic growth, population expansion, and government initiatives supporting infrastructure development. The growing demand for primers in new residential construction projects is a key driver, indicating a robust market for construction-related products in the U.S. The nation's economic stability, technological advancements, and established trade relationships contribute to its dominance in supplying construction primers to the Latin American region.

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