The frozen poultry meat market is a dynamic segment in the food industry, encompassing the processing, packaging, and distribution of frozen poultry products. It addresses consumer needs for ready-to-cook options with extended shelf life, preserving nutritional value and taste. Offering a variety of products such as chicken, turkey, and duck in various cuts, frozen poultry enhances meal planning flexibility, reduces food waste, and ensures consistent quality and safety. Its convenience makes it a favored choice for home cooks and the food service industry.
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Data Bridge Market Research analyses the Middle East and Africa Frozen Poultry Meat Market, which was USD 18.03 billion in 2021 and is expected to reach USD 28.09 billion by 2029, registering a CAGR of 5.70% from 2022 to 2029. Increasing urbanization in the Middle East and Africa and adopting Western dietary preferences drive a rising demand for frozen poultry. Consumers seeking convenient protein sources are drawn to the practicality and versatility offered by frozen poultry products in their fast-paced urban lifestyles.
Key Findings of the Study
Rise in e-commerce portal usage is expected to drive the market's growth rate
The Middle East and Africa frozen poultry meat market experienced a boost from the widespread utilization of e-commerce portals. The growing reliance on online platforms for frozen poultry purchases streamlines distribution, making products more accessible. E-commerce ensures convenient ordering, reliable delivery, and a diverse product range, contributing significantly to the market's expansion by simplifying the purchasing process and meeting the evolving consumer preferences across the region.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Processed Chicken and Unprocessed Chicken), Category (Organic and Inorganic/Conventional), Poultry Type (Boneless and With-Bone), Flavour (Unflavoured and Seasoned), Packaging (Pouches, Cans, Laminated Films, and Others), End User (Food Service Providers, Retail, Industrial and Others), Distribution Channels (Store Based Retailer and Non-Store Based Retailer)
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Countries Covered
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Saudi Arabia, Oman, U.A.E, Qatar, Bahrain, Kuwait, Yemen, Iraq, Jordan, Syria, Lebanon, Egypt, Tunisia, Algeria, Morocco, Turkey, Iran, Rest of Middle East and Africa
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Market Players Covered
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The Hain Celestial Company (U.S.), AGRARFROST GMBH & CO. K.G. (Germany), Agristo (Belgium), Bart’s Potato Company bvba (Belgium), Royal Cosun (Netherlands), Farm Frites (Netherlands), Greenyard (Belgium), Himalaya Food International Ltd. (India), J.R. Simplot Company (U.S.), McCain Foods Ltd. (U.K.), Lamb Weston Holdings, Inc. (U.K.), General Mills, Inc. (U.S.), Mondelez International, Inc. (U.S.), and THE KRAFT HEINZ COMPANY (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The Middle East and Africa frozen poultry meat market is segmented on the basis of product type, category, poultry type, flavour, packaging, end user, and distribution channels.
- On the basis of product type, the Middle East and Africa frozen poultry meat market is segmented into processed chicken and unprocessed chicken
- On the basis of category, the Middle East and Africa frozen poultry meat market is segmented into organic and inorganic/conventional
- On the basis of poultry type, the Middle East and Africa frozen poultry meat market is segmented into boneless and with-bone
- On the basis of flavour, the Middle East and Africa frozen poultry meat market is segmented into unflavoured and seasoned
- On the basis of packaging, the Middle East and Africa frozen poultry meat market is segmented into pouches, cans, laminated films, and others
- On the basis of end user, the Middle East and Africa frozen poultry meat market is segmented into food service providers, retail, industrial, and others
- On the basis of distribution channels, the Middle East and Africa frozen poultry meat market is segmented into store based retailer and non-store based retailer
Major Players
Data Bridge Market Research recognizes the following companies as the major Middle East and Africa frozen poultry meat market players in Middle East and Africa frozen poultry meat market are Himalaya Food International Ltd. (India), J.R. Simplot Company (U.S.), McCain Foods Ltd. (U.K.), Lamb Weston Holdings, Inc. (U.K.), General Mills, Inc. (U.S.), Mondelez International, Inc. (U.S.), and THE KRAFT HEINZ COMPANY (U.S.)
Market Developments
- In August 2022, Tyson Foods unveiled plans for a USD180 million expansion of its Caseyville Prepared Foods Facility. Geared towards meeting the rising demand for iconic brands such as Hillshire Farm and Jimmy Dean, the expansion includes a 170,000-square-foot addition. The facility aims to enhance production capacity, particularly focusing on grab-n-go snacking and breakfast items, with the first line set to commence operations in fall 2022 and completion expected by summer 2023
- In July 2022, BRF Sadia inaugurated the 'Al Joody' plant in Dammam, Saudi Arabia, increasing its monthly food production capacity to 1,200 tons. This expansion is poised to be integral in the poultry industry's local growth, serving Saudi consumers' interests. The inauguration signifies a significant contribution to the development and sustainability of the region's poultry sector
- In May 2022, JBS SA strengthened its presence in the Middle East by acquiring manufacturing plants in Saudi Arabia and the U.A.E. This strategic move expands the company's footprint in producing and selling prepared foods, leveraging existing regional distribution networks. The acquisition positions JBS SA to capitalize on the growing demand for frozen poultry and other food products in the Middle East
- In February 2022, JBS Seara launched the innovative Shawaya range, introducing frozen whole chicken tenders marinated with local ingredients and flavors for consumers and trade in the Middle East. Additionally, at the Gulf Food 2022 trade show, Seara showcased a diverse array of new products, including breaded chicken, chicken burgers, beef burgers, minced meats, sausages, and meatballs
Regional Analysis
Geographically, the countries covered in the Middle East and Africa frozen poultry meat market report are Saudi Arabia, Oman, U.A.E, Qatar, Bahrain, Kuwait, Yemen, Iraq, Jordan, Syria, Lebanon, Egypt, Tunisia, Algeria, Morocco, Turkey, Iran, Rest of Middle East and Africa
As per Data Bridge Market Research analysis:
Iran is the dominant country in the Middle East and Africa frozen poultry meat market during the forecast period 2022-2029
Iran dominates the Middle East and Africa frozen poultry meat market, driven by a sizable working population favoring food service providers for daily meals. The demand for convenient, ready-to-cook poultry aligns with busy lifestyles, making frozen options popular. This trend positions Iran as a key player, with its significant market share reflecting the preferences of a workforce relying on food service outlets for accessible and time-efficient poultry solutions.
Saudi Arabia is estimated to be the fastest growing country in Middle East and Africa frozen poultry meat market during the forecast period 2022-2029
Saudi Arabia is expected to dominate the Middle East and Africa frozen poultry meat market, fueled by increased tourism, evolving consumer trends, and advanced technologies. The nation boasts the region's largest number of manufacturing units for frozen poultry products, positioning it as a key player in meeting the rising demand. Saudi Arabia's dynamic market reflects its strategic importance and significant influence in shaping the trajectory of the frozen poultry meat industry across the region.
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