Insiya Inc., Newell Brands, and Korkmaz Mutfak Esyalari A.S. were Dominating the Middle East and Africa Non-Stick Cookware Market in 2021

Middle East And Africa Non-Stick Cookware Market is expected to grow with a CAGR of 4.1% in the forecast period of 2021 to 2028. The years considered for the study are as mentioned below.

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Middle East and Africa non-stick cookware market is a fragmented market, which includes a specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favorable market scenarios.

The major players dealing in the Middle East and Africa non-stick cookware market are introducing a strong range of product portfolios. This helps the companies to maximize sales with an enhanced product portfolio.

For instance,

• In February, Hawkins Cookers Limited showed immense growth of 38% in 2020. This was due to the continuous launches of new products and enhanced strategic marketing. This allowed the company to expand its market rapidly by offering quality products to its consumer

Insiya, Inc is the dominating player in the Middle East and Africa non-stick cookware market. Some of the other key players existing in the market include Newell Brands, Korkmaz Mutfak Esyalari A.S, Tefal, All-Clad, Conair Hospitality, Gibson Overseas, Inc, GreenPan, Hawkins Cookers Limited, Neoflam, Royalford, Stovekraft, TTK Prestige Ltd, Wonderchef Home Appliances Pvt. Ltd., Zhejiang Hanxin Cookware Co., Ltd., among others.

Insiya, Inc

Insiya, Inc is headquartered in Dubai, U.A.E. The company is engaged in manufacturing products such as kitchen appliances, home appliances, electronics accessories, and personal care for consumers. The product categories of the company include home & kitchen, which are also the market-focused categories.

• In August, Insiya, Inc launched Non-Stick Aluminium 10 Pcs Cookware Set. The key feature of this product is its supreme resistance to corrosion, scratching, and other damage. This product launch helped the company to expand its market and global presence

The company has a presence in North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.

Newell Brands

Newell Brands was founded in 1903 and is headquartered in New Jersey, U.S. The company manufactures and sells a wide range of products used in various industries such as food, home appliances, baby products, outdoor, and recreation. The company's business segments include appliances and cookware, commercial solutions, learning and development, outdoor and recreation, where the market-focused business segment is appliances and cookware.The company has a wide range of brand categories such as food, commercial, home appliances, writing, Outdoor 7 Recreation, baby, home fragrance, and connected home & security, where the market-focused brand category is the food category.

• In October 2019, Calphalon, one of the brands of Newell Brands, introduced ActiveSense Blender, which automatically blends food without the shaking, jamming, and scraping of ordinary blenders. Additionally, the product comes with an in-built 5 settings that cover all the normal food and beverage preparation requirements, enhancing blending experiences for users. The product launch has helped the company enhance its product portfolio and customer base

The company has a presence in North America, South America, Europe, Asia, the Middle East and Africa. In addition to it, the company also generates its revenue from various subsidiary companies such as Yankee Candles (U.S.), Rubbemaid (U.S.), Coleman (U.S.), Sanford L.P.(U.S.),  among others.

Korkmaz Mutfak Esyalari A.S.

Korkmaz Mutfak Esyalari A.S. was incorporated in 1972 and is headquartered in Istanbul, Turkey. The company is engaged in manufacturing kitchen appliances such are kitchen appliances, tableware, and kitchenware for consumers. The company's product categories include gourmet cooking, comfort home appliances, essential gadgets, and culinary delights, where the market-focused category is gourmet cooking.

• In May 2021, Korkmaz Mutfak Esyalari A.S faced an alleged money laundering scheme. It was alleged that the company had laundered money worth USD 132 million. The owner of the company Mr. Sezgin Baran Korkmaz, has been arrested. This has negatively impacted the company's growth as it has hampered its reputation in the global arena
• In January 2019, Korkmaz Mutfak Esyalari A.S launched Korkmaz-Montana non-stick cookware series. The key feature of this product launch was to strengthen the non-stick cookware segment of the company. This helped the company to offer quality products to its consumers

The company has a presence in the Middle East and Africa and South America.