Pernod Ricard, DIAGEO, Bacardi are dominating the North America Mezcal Market in 2021

North America Mezcal Market is expected to grow with the CAGR of 26.0% in the forecast period of 2022 to 2029. The years considered for study are as mentioned below.

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North America mezcal market is a highly consolidated market, which includes specific number of key as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in North America mezcal market are introducing strong range of products provider along with adopting strategic initiative such as partnership, acquisition, business expansion, award and recognition into the market. This helped companies to maximize the sales with enhanced product portfolio.

For instance:

• In September 2022, Pernod Ricard announced the creation of a new business unit as part of its Transform & Accelerate strategy to scale up and expand its existing direct-to-consumer and niche B2B geographically.

Pernod Ricard is the dominating player in North America mezcal market. The other key players existing in the market are Davide Campari-Milano N.V., BACARDI, Craft Distillers, MADRE MEZCAL, Familia Camarena, Brown‑Forman, Diageo, Rey Campero, Tequila & Mezcal Private Brands S.A. de C.V., Destilería Tlacolula,  El Silencio Holdings, INC., Sauza Tequila Import Company, Dos Hombres LLC. , Del Maguey, Wahaka Mezcal., BOZAL MEZCAL Sombra , Pensador Mezcal, Ilegal Mezcal among others.

Pernod Ricard

Pernod Ricard, founded in the year 1975, headquartered in Paris, France. The company is focused in production of the beverages including the spirits, wines and champagne. The company offers product categories including Scotch Whisky, Irish Whisky, World Whiskies, Cognac&Brandy, Vodka, Gin, Liquer & Bitters, Rum, Champagne, Tequila & Mezcal, Aperitif, Non-alcohol, and Wine and Tequila & Mezcal is the market focused categories.

For instance,

• In 2020, In July, Pernod Ricard formed a partnership with the mescal brand “Ojo de Tiger” this partnership strengthened Pernod Ricard’s position in the Mezcal Category.

The company has wide presence across North America, South America, Europe, Asia-Pacific, and Middle East and Africa. The subsidiaries are Casa Pedro Domecq, Irish Distiller, Pernod Ricard Pacific, Yerevan Brandy Company, Gal Acquisitions Limited, among others.  

DIAGEO

DIAGEO, founded in the year 1997, headquarter in London, UK. The company focuses on in beverage alcohol with an outstanding collection of brands across spirits and beer. The company offers business segments including Scotch, Vodka, whiskey, Rum, Liqueurs, Gin, Tequila, Beer, Ready to drink, Other and Tequila is the market focused segment. The company offers product categories including Scotch, Vodka, whiskey, Rum, Liqueurs, Gin, Tequila, Beer, Ready to drink, Other and Tequila is the market focused categories.

For instance,

• In September, DIAGEO, a global leader in beverage alcohol, announced plans to expand its manufacturing footprint in Mexico by investing more than US$500 million in new facilities in the State of Jalisco. This investment will support the company’s growth in the tequila category by expanding production capacity.

The company has presence across North America, Europe, Asia-Pacific, South America, Middle East and Africa. The subsidiaries are United Spirits, Casamigos, Hennessy, Lagavulin Distillery, Guinness Brewery among others.

Bacardi

Bacardi, was founded in the year 1862, headquarter in Bermuda. The company focused on production, development distribution of variety of spirits along with variety of flavours. The company offers product categories including Patron, Roca Patron, Gran Patron, XO Café, Limited Edition and Patron is the market focused category.

For instance,

• In July 2022, Bacardi announced that Martini is now Equalitas certified sustainable and reached a sustainable milestone after spending pioneering sustainable practices.

The company has presence across North America, South America Europe, Asia-Pacific, Middle East and Africa.