The various agave species used, which contain a wide range of terpene compounds, the capability of using agave leaves in mezcal fermentation, variations in the ripening stage of agave, cooking of agave that can be done in ground holes with burning wood and heated stones that produce furans and smoky volatiles and are retained in the agave, and some herbs or other natural materials (such as worms) can all contribute to the flavor variations between mezcal.
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Data Bridge Market Research analyses that the Mezcal Market is expected to reach a value of USD 2,606.25 million by 2029, at a CAGR of 24.7% during the forecast period. The Mezcal market has witnessed a shift towards premium offerings and a focus on the overall consumer experience. With the availability of high-quality mezcal variants and unique expressions, consumers are willing to explore and invest in premium mezcal brands that offer a distinctive and memorable drinking experience.
Growing awareness and appreciation for agave-based spirits is expected to drive the market's growth rate
As consumers become more educated about different spirits, their appreciation for agave-based beverages like mezcal has grown. Mezcal's unique flavor, derived from the agave plant, has gained recognition and appeal among consumers worldwide. This has led to an increased interest in exploring mezcal as a distinctive and flavorful alternative to other spirits such as vodka or whisky.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014-2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueño, Mezcal Ensamble, And Others), Concentrate (100% Tequila And Mix Tequila), Price Category (Premium, Standard And Economy), ABV Content (40% And Above And Less Than 40%), Year (18-24 Years, 25-44 Years, 45-64 Years, 65+ Years), Packaging Type (Bottle, Cans, And Others), Size (251-500 Ml, 501-750 Ml, 751-1000 Ml, And More Than 100 Ml), FlavourType (Plain/Original And Flavored), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large Brewery, And Others), Product Category (Distillers Mezcan And Handicrafted Mezcan/Artisanal Mezcan), End User (Restaurants, Hotels And Bars, Café, Catering, Airlines, Household, And Others), Distribution Channel (Offline Trade And Online Trade)
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Countries Covered
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U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
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Market Players Covered
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Davide Campari-Milano N.V. (Italy), BACARDI (Bermuda), Craft Distillers (U.S.), MADRE MEZCAL (U.S.), Familia Camarena (U.S.), Brown-Forman (U.S.), Diageo (U.K.), Pernod Ricard (France), WILLIAM GRANT & SONS LTD (U.K.), Rey Campero (Mexico), Tequila & Mezcal Private Brands S.A. de C.V. (Mexico), Destilería Tlacolula (Mexico), El Silencio Holdings, INC. (U.S.),Sauza Tequila Import Company (U.S.), Dos Hombres LLC. (U.S.), Del Maguey (U.S.), Wahaka Mezcal (Mexico), BOZAL MEZCAL (U.S.), Sombra (U.S.), Pensador Mezcal (U.K.),Ilegal Mezcal (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The mezcal market is segmented on the basis of product type, concentrate, price category, ABV content, year, packaging type, size, flavor type, producer type, product category, end user, and distribution channel.
- On the basis of product type, global mezcal market is segmented into mezcal joven, mezcal reposado, mezcal anejo, mezcal espadin, mezcal tepztate, mezcal arroqueño, mezcal ensamble and others. Mezcal espadin segment is expected to dominate the global mezcal market with a CAGR of 27.9% in the forecast period of 2022 to 2029 due to highly regarded for its versatility in cocktails and is commonly used as a base spirit in various mezcal-based cocktails. It can also be enjoyed neat or on the rocks to savor its complex flavors and unique smokiness.
- On the basis of concentrate, the global mezcal market is segmented into 100% tequila and mixed tequila. In 2022, the 100% tequila segment is expected to dominate the global mezcal market with 77.40% market share in the forecast period of 2022 to 2029 due to the growing initiatives of companies to expand their business.
- On the basis of price category, the global mezcal market is segmented into premium, standard, and economy. In 2022, the premium segment is expected to dominate the global mezcal market with 54.74% market share in the forecast period of 2022 to 2029 due to a rise in the number of production units.
In 2022, the premium segment is expected to dominate the price category of the global mezcal market
In 2022, the premium segment is expected to dominate the global mezcal market owing to a rise in the number of production units and the increasing consumer demand for high-quality and exclusive spirits with 54.74% market share.
- On the basis of ABV content, the global mezcal market is segmented into 40% and above and less than 40%. In 2022, the 40% and above segment is expected to dominate the global mezcal market with a CAGR of 26.3% in the forecast period of 2022 to 2029 due to traditional mezcal production, as it allows for the preservation of the spirit's robust flavors and character
- On the basis of year, the global mezcal market is segmented into 18-24 years, 25-44 years, 45-64 years, and 65+ years. In 2022, the 25-44 years segment is expected to dominate the global mezcal market with a CAGR of 25.6% in the forecast period of 2022 to 2029 due to more disposable income to spend on higher-quality spirits. Mezcal's growing reputation as a sophisticated and artisanal spirit appeals to this demographics’ desire for unique and premium drinking experiences.
- On the basis of packaging type, the global mezcal market is segmented into Bottles, Cans, and others. In 2022, the Bottle segment is expected to dominate the global mezcal market with a CAGR of 24.9% in the forecast period of 2022 to 2029 due to a positive outlook toward advanced and smart packaging solutions.
- On the basis of size, the global mezcal market is segmented into less than 250 ml, 251-500 ml, 501-750 ml, 751-1000 ml, and more than 100 ml. In 2022, the 751-1000 ml segment is expected to dominate the global mezcal market with 48.05% market share in the forecast period of 2022 to 2029 due to larger in size and often preferred by consumers who consume mezcal more frequently or for gatherings with larger groups
- On the basis of flavor type, the global mezcal market is segmented into plain/original and flavored. In 2022, the flavored segment is expected to dominate the global mezcal market with a CAGR of 25.3% in the forecast period of 2022 to 2029 due to variations of the spirit that have been infused or blended with additional flavors to create a different taste experience
- On the basis of producer type, the global mezcal market is segmented into microbreweries, distillers, brewpub, contract brewing company, regional craft brewery, large brewery, and others. In 2022, the microbrewery segment is expected to dominate the global mezcal market with a CAGR of 27.9% in the forecast period of 2022 to 2029 due to increasing production units.
- On the basis of product category, global mezcal market is segmented into distillers mezcan and handicrafted mezcan/artisanal mezcan. In 2022, the distillers mezcan segment is expected to dominate the global mezcal market with 76.80% market share in the forecast period of 2022 to 2029 due to increasing production units.
In 2022, the distiller’s mezcan segment is expected to dominate the product category of the global mezcal market
In 2022, the distiller’s mezcan segment is expected to dominate the global mezcal market owing to the increasing production units and commercially produced mezcal made using modern distillation techniques, offering consistent flavor profiles and larger-scale production with 76.80% market share.
- On the basis of end-user, the global mezcal market is segmented into restaurants, hotels and bars, café, catering, airlines, households, and others. In 2022, the hotels and bars segment is expected to dominate the global mezcal market with 34.64% market share in the forecast period of 2022 to 2029 due to the increasing demand for mezcal.
- On the basis of distribution channels, the global mezcal market is segmented into offline trade and online trade. In 2022, the offline trade segment is expected to dominate the global mezcal market with a highest CAGR of 23.0% in the forecast period of 2022 to 2029 due to consumers are aware of this distribution channel and prefer offline mode of distribution to seek the benefits of discounts, bulk buying, and easy availability of products.
Major Players
Data Bridge Market Research recognizes the following companies as the major mezcal market players in mezcal market are Davide Campari-Milano N.V. (Italy), BACARDI (Bermuda), Craft Distillers (U.S.), MADRE MEZCAL (U.S.), Familia Camarena (U.S.), Brown-Forman (U.S.), Diageo (U.K.), Pernod Ricard (France), WILLIAM GRANT & SONS LTD (U.K.), Rey Campero (Mexico), Tequila & Mezcal Private Brands S.A. de C.V. (Mexico)
Market Development
- In 2022, The ultra-premium tequila and mezcal brand Lobos 1707 from Compaia Tequilera de Arandas S.A. de C.V. has announced its entry into the Canadian market. An official launch celebration for Lobos 1707's expansion was held in Toronto.
- In 2022, Mezcal Union was purchased by Diageo PLC through the purchase of Casa UM. One of the top brands of mezcal produced is Mezcal Union. The company used this acquisition to grow its mezcal beverage business.
- In 2021, One of the fastest-growing mezcal brands in America, Madre Mezcal, raised USD 3 million to expand its reach into new markets and products.
- In 2021, A new limited-edition mezcal aejo cenizo will be offered in October, according to IZO Spirits. Only 749 bottles of the limited-edition product, which is made from wild agave grown on the high-altitude mesas of Durango, Mexico, were made available.
- In 2020, Pernord Richard launched Absolut Passionfruit blended vodka in the U.K, which is being designed to match the country cuisine and is also being used by 33% of the cocktail drinkers
Regional Analysis
Geographically, the countries covered in the mezcal market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
As per Data Bridge Market Research analysis:
North America is the dominant region in Mezcal market during the forecast period 2022 to 2029
North America, particularly the United States, has emerged as a dominant player in the global mezcal market. The region benefits from a well-established and diverse beverage industry, which provides a solid foundation for market growth. The exponential increase in beverage consumption in the U.S. has played a significant role in driving the mezcal market forward, as consumers are increasingly exploring and embracing agave-based spirits like mezcal as part of their drinking preferences.
Europe is estimated to be the fastest growing region in the mezcal market for the forecast period 2022 to 2029
Europe is experiencing significant growth in the mezcal market, driven by the increasing consumption of premium craft beverages. The rising millennial consumer base in the region is prompting companies to expand their presence. For Instance, Diageo acquired Pierde Almas, a Mexican mezcal brand, to enhance its product offerings in Europe and globally. Such acquisitions enable companies to tap into the growing demand for mezcal and cater to the evolving preferences of European consumers.
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