Increasing Consumption of Pulses Owing to High Protein Content is Expected to Drive the Growth of the North America Pulse Market

Pulses are the edible seeds of legume-family plants. Pulses come in a variety of shapes, sizes, and colors and grow in pods. The FAO classifies pulses into 11 categories: dry beans, dry broad beans, dry peas, chickpeas, cow peas, pigeon peas, lentils, Bambara beans, vetches, lupins, and pulses nes (not otherwise specified - minor pulses that do not fall into one of the other categories). Pulses are annual crops that produce one to twelve grains or seeds. The term "pulses" refers to crops harvested solely as dry grains, as opposed to other vegetable crops harvested while still green.

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Data Bridge Market Research analyses that the North America Pulses Market is expected to grow at a CAGR of 5.1% from 2023 to 2030 and is expected to reach USD 5,152.03 million by 2030. Active collaboration, launches, and promotional efforts from the key market players are creating a new opportunity for the North America pulses market to grow in the upcoming years.

Key Findings of the Study

Growing application of pulses in different industries

The application of pulses in various industries has been on the rise in recent years, and this trend is likely to continue in the future. Pulses are such food components, which can be used as a lot of things to make for their easy to handle, cost-effectiveness, and nutritional values. Increasing awareness of nutrient deficiencies among populations, such as consumers with chronic diseases, energy deficiencies and vegans, who may not get enough of certain nutrients from their diets alone, the pulse can be a good source of nutrition to them. In addition, recent finding about the functional properties which can be extracted from the pulse is making industries and research and development sectors aware of utilizing pulses. This awareness makes industries well-aware as well about using pulse as their one of the raw materials. Not only the end user, and consumers, but also some industries, such as the feed industry, bioplastic industry and industries associated with functional foods also having high demand of pulse due to its cost-effectiveness over the alternatives, increasing demand and nutritional benefits. In addition, ongoing research trends based on the modern approaches to make new products using pulse is also shifting upwards. This research and the wide application of pulse in different industries is also making an opportunity to the market of pulse in North America to grow in the forecast period.

Report Scope and Market Segmentation

Segment Analysis:

North America pulses market is segmented into four notable segments based on pulse- type, nature, end user, and distribution channel.  

• On the basis of pulse type, the North America pulses market is segmented into lentils, peas, beans, grams, lupins, and others.

In 2023, the beans segment is expected to dominate the North America pulses market.

In 2023, the beans segment is expected to dominate the North America pulses market with a 40.18% market share and is expected to reach USD 2,114.32 million by 2030, growing with the CAGR of 5.1% in the forecast period of 2023 to 2030.

• On the basis of pulse type, the North America pulses market is segmented into lentils, peas, beans, grams, lupins, and others. In 2023, the beans segment is expected to dominate the North America pulses market with a 40.18% market share and is expected to reach USD 2,114.32 million by 2030, growing with the CAGR of 5.1% in the forecast period of 2023 to 2030
• On the basis of nature, the North America pulses market is segmented into organic and conventional. In 2023, the conventional segment is expected to dominate the North America pulses market with a 68.12% market share and is expected to reach USD 3,401.48 million by 2030, growing with the CAGR of 4.3% in the forecast period of 2023 to 2030
• On the basis of end user, the North America pulses market is segmented into household/retail, food processing industry, flour industry, and animal feed. In 2023, the food processing industry segment is expected to dominate the North America pulses market with a 46.08% market share and is expected to reach USD 2,417.13 million by 2030, growing with the CAGR of 5.1% in the forecast period of 2023 to 2030
• On the basis of distribution channel, the North America pulses market is segmented into direct and indirect. In 2023, the direct segment is expected to dominate the North America pulses market with a 58.71% market share and is expected to reach USD 3,054.08 million by 2030, growing with the CAGR of 4.9% in the forecast period of 2023 to 2030
• On the basis of geography, the North America pulses market is segmented into major countries such as the U.S., Canada, and Mexico. In 2023, the U.S. is expected to dominate the market with a 42.24% market share and is expected to reach USD 2,231.22 million by 2030 growing with the CAGR of 5.2% in the forecast period of 2023 to 2030

Major Players

Data Bridge Market Research recognizes the following companies as the major North America pulses market players in North America pulses market are armada FOODS (Mersin, Turkey), Broadgrain (Ontario, Canada), Simpson Seeds Inc. (Saskatchewan, Canada), Woodland Foods. (Illinois, U.S.A.), Nuragro (Sharjah, UAE), The Scoular Company (Nebraska, U.S.A.), AGT Food and Ingredients (Saskatchewan, Canada), Columbia Grain International (Oregon, U.S.A.), BRR International Inc. (Ontario, Canada), Prime Seeds International Inc. (British Columbia, Canada), AdasCan Grain Corporation. (Ontario, Canada), and MEHSOM Corp (Ontario, Canada) among others.

Market Development

• In August 2022, The Dutch bank for entrepreneurship development, FMO, declared that armada Foods would receive a senior financing facility for USD 25 million. The funding will be utilized to create a new complex, double Armada's processing capacity, and acquire the resources required to support the company's growth strategy
• In December 2021, Graham Partners has taken a majority stake in Woodland Foods, according to an announcement made by Graham Partners, Inc. and Woodland Foods. This partnership has helped the company to boost its growth by taking a strong support from the partnership
• In March 2020, BroadGrain Commodities received the prestigious Canada's Best Managed Businesses accreditation in recognition of its superior overall financial performance and consistent development. The recipients of the 2020 Best Managed programme award are among the best-in-class Canadian owned and managed businesses with annual revenues exceeding $25 million, exhibiting investments in talent and technology, innovation in a market-competitive environment, and a heightened awareness of the international competition
• In February 2020, In order to increase its sales and marketing efforts, WOODLAND FOODS, a leading importer and supplier of more than 1,600 specialty products, announced to enter the Mexican market. With the expansion, Woodland Foods has been able to offer its whole product line to customers in Mexico and the Caribbean, including services for the industrial, foodservice, and retail industries

Regional Analysis

In 2023, the U.S. is expected to dominate the North America pulses market with a 42.24% market share and is expected to reach USD 2,231.22 million by 2030, growing with a fastest growing CAGR of 5.1% in the forecast period of 2023 to 2030 due to the increasing demand of various pulses and the advertisement campaigns conducted by the major market players.

As per Data Bridge Market Research analysis:

U.S. is estimated to be the fastest growing region in the North America pulse market the forecast period 2023 - 2030

U.S. is expected to grow during the forecast period due to the rising production and export of pulses and presence of major market players and rising innovation in pulse industry.

COVID-19 Impact Analysis

Considering the significant declines in numerous industries, the government, business leaders, and consumers must work together to defeat COVID-19. In this situation impact of the COVID-19 pandemic on the North American market of pulses is somewhat beneficial. Governments all across the world closely adhere to the general public health measures, which include raising awareness about obesity and nutritional value-added food and beverages. North American government was no exception. Consumer knowledge of high immunity has become a legitimate worry during the pandemic. Customers are increasingly making their purchases healthier rather than tastier in terms of food. In this scenario, pulses grains, especially whole grain, got enhanced in terms of usage among consumers due to their benefits. Another reason for the market blooming in the pandemic era is its versatility. For instance, different types of flavors, origins, categories, and nature are available in the market. Moreover, in this post-pandemic era, the situation has been better due to increased consumer demand and shifting towards healthy and energy-providing plant-based products than other unhealthy products.

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