Global Colour Cosmetics Market, By Product (Facial Makeup, Eye Makeup, Lip Products, Nail Products, Hair Products, and Others), Pigment Type (Inorganic Pigments and Organic Pigments), Target Market (Mass Products and Prestige Products), Packaging (Bottles & Jars, Tubes, Containers, Pouches, Dispenser, Sticks, and Others), Form (Liquid, Powder, and Spray), Distribution Channel (E-Commerce, Supermarket/Hypermarkets, Direct Sales/B2B, and Specialty Stores, and Others), End-User (Parlour, Household, Modelling & Fashion Industries, Media Houses, and Others) - Industry Trends and Forecast to 2031.
Colour Cosmetics Market Analysis and Insights
The global colour cosmetics market is experiencing robust growth, driven by increasing popularity of online shopping and influencer marketing. In addition, rising disposable incomes and urbanization is a significant driver. One notable opportunity within this landscape is the rising use of make-up brands in emerging market, the global colour cosmetics market is poised for continued expansion, with the convergence of virtualization and intelligent technologies opening new avenues for innovation and growth.
Data Bridge Market Research analyzes that the global colour cosmetics market is expected to reach USD 88,502.61 million by 2031 from USD 51,132.22 million in 2023, growing with a substantial CAGR of 7.1% in the forecast period of 2024 to 2031.
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Year
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2022 (Customizable to 2016–2021)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Product (Facial Makeup, Eye Makeup, Lip Products, Nail Products, Hair Products, and Others), Pigment Type (Inorganic Pigments and Organic Pigments), Target Market (Mass Products and Prestige Products), Packaging (Bottles & Jars, Tubes, Containers, Pouches, Dispenser, Sticks, and Others), Form (Liquid, Powder, and Spray), Distribution Channel (E-Commerce, Supermarket/Hypermarkets, Direct Sales/B2B, and Specialty Stores, and Others), End-User (Parlour, Household, Modelling & Fashion Industries, Media Houses, and Others)
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Countries Covered
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U.S., Canada, Mexico, Germany, U.K., France, Italy, Netherlands, Spain, Russia, Switzerland, Turkey, Belgium, Denmark, Norway, Finland, and Rest of Europe, China, Japan, India, South Korea, Australia & New Zealand, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, Saudi Arabia, U.A.E, Israel, South Africa, Egypt, and Rest of Middle East and Africa
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Market Players Covered
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L’Oréal GROUPE, Unilever PLC, Henkel AG & Co. KGaA, Shiseidio Company, Limited, The Estée Lauder Companies Inc., Coty Inc., Mary Kay Inc., Revlon, KOSÉ Corporation, CHANEL, Oriflame Cosmetics AG, Natura & Co, AMOREPACIFIC US, INC., Clarins, LVMH Moët Hennessy Louis Vuitton, Vestige Marketing Pvt. Ltd., CHANTECAILLE BEAUTE, Kryolan, and Brand Agency London, among others.
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Market Definition
Color cosmetics, also known as makeup or decorative cosmetics, encompass a diverse range of products designed to enhance, alter, or adorn the appearance of the face, eyes, lips, nails, and other parts of the body. They are formulated with pigments, dyes, and other ingredients to impart color, texture, and visual effects. Common examples include foundations, powders, concealers, lipsticks, mascaras, eye shadows, eyeliners, blushes, bronzers, highlighters, and nail polishes. These products serve various purposes, from concealing imperfections and defining features to expressing personal style and creativity. They play a significant role in both personal expression and cultural trends, shaping beauty ideals and influencing fashion choices
Global Colour Cosmetics Market Dynamics
This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Increasing Popularity of Online Shopping and Influencer Marketing
The convenience and accessibility of online platforms have reshaped consumer behaviors, allowing for a seamless and personalized shopping experience. A numerous of options are available for customers, and consumers are exploring and purchasing cosmetics virtually, influencing market growth significantly. Brands have leveraged this digital shift by enhancing their online presence, offering interactive and user-friendly interfaces, and providing a wide range of products tailored to diverse consumer needs. This shift expanded the market reach and allowed for direct engagement with consumers, fostering a deeper understanding of preferences and driving innovation in product offerings.
- Increasing Recognition of the Advantages of Using Makeup
This rising awareness about the multifaceted advantages of makeup has led to an increased demand for personalized and high-quality cosmetic solutions. Companies are capitalizing on this trend by emphasizing the functional aspects of their products, aligning with consumer needs beauty enhancement and skincare and wellness. This paradigm shift has reshaped the industry, driving the development of beauty items that cater to specific concerns while also fostering a deeper connection between consumers and cosmetic brands through education and specialized offerings.
Individuals increasingly view makeup as a form of self-expression and self-care, the market is experiencing a shift towards innovative products tailored to meet these evolving consumer needs. This recognition of makeup's multifaceted advantages is undoubtedly propelling the growth and diversification of the global color cosmetics market.
Opportunity
- Rising Use of Make-Up Brands in Emerging Market
The surge in makeup brand utilization across emerging markets stands as a pivotal driver fueling the rapid expansion of the global colour cosmetics market. Growing consumer preferences and evolving beauty trends, these emerging markets have witnessed a significant uptick in demand for a wide array of cosmetics. Factors such as increased disposable income, changing lifestyle choices, and a growing emphasis on personal grooming and self-expression contribute substantially to this market's growth trajectory. More consumers seek diverse makeup options, the industry witnesses an influx of innovative products and extensive brand expansions to cater to this increasing demand, thereby fostering the dynamic evolution of the global cosmetics landscape.
Challenges/Restraints
- Increasing Consiousness about Environment Preservation and Animal Welfare
The increasing consciousness surrounding environmental preservation and animal welfare is significantly influencing the global color cosmetics market. Consumers become more informed and socially conscious, there's a noticeable shift towards favoring cruelty-free, environmentally friendly, and sustainably sourced cosmetics. This shift is urging cosmetic companies to reevaluate their formulations, packaging, and overall production processes. Brands are pressured to adopt practices that align with these values, avoiding ingredients tested on animals and reducing their environmental footprint by using recyclable or biodegradable packaging materials. Consequently, this awareness is reshaping consumer behavior, directing attention away from conventional cosmetics laden with harmful chemicals and questionable production methods.
- Risk Associated with Chemical Based Colour Cosmetics
The utilization of chemical-based ingredients in color cosmetics poses a significant challenge for the global market due to emerging concerns regarding potential health risks and environmental impacts. Consumer awareness about the adverse effects of certain chemicals such as parabens, phthalates, and sulfates has heightened, triggering a shift in demand towards cleaner, safer alternatives. This growing apprehension has pressured cosmetics manufacturers to reformulate products, adopt stricter regulatory standards, and invest in eco-friendly, non-toxic formulations to address these mounting concerns and retain consumer trust and market share.
Recent Developments
- In December 2023, Amorepacific Corporation introduced Dr. Amore an innovative artificial intelligence (AI)-powered skin diagnosis system. The company's recent breakthrough was documented in a paper published in the International Journal of Cosmetic Science. The system utilizes advanced AI algorithms to provide accurate and personalized skin analyses. This technological advancement is expected to enhance the company's product development and formulation processes, enabling a more targeted approach to skincare solutions. By leveraging AI, Amorepacific aims to better understand individual skin needs, ensuring that its cosmetic products are tailored to meet diverse customer requirements. This scientific leap reinforces Amorepacific's commitment to staying at the forefront of skincare research and development
- In November 2023, The Estée Lauder Companies Inc. announced the recipients of its Beauty & You incubator awards for Indian beauty businesses, in collaboration with Nykaa, an Indian beauty retailer. The second edition of these awards, unveiled earlier this year, recognized outstanding achievements in various sectors of the beauty industry, spanning active ingredients, perfumery, sustainability, and brand communities. This initiative spotlighted the innovative contributions of Indian beauty brands and creators and fostered a collaborative platform for the industry to thrive. By considering the diverse aspects of the beauty sector, the Beauty & You incubator awards have played a crucial role in nurturing and promoting the growth of the Indian beauty business ecosystem
- In June 2023, L'Oréal GROUP showcased Beauty Tech innovations at Viva Technology Paris, emphasizing their commitment to "beauty for all and beauty for each." The technologies include smart and sustainable beauty solutions, digital services, and data-powered diagnostic devices for inclusive, personalized, and virtual beauty experiences. These innovations contribute to the company's technological development and improve its dedication to making beauty accessible and personalized for consumers
- In September 2022, BBIA launched the signature soft MLBB colours, reflecting a notable progression in the field. This development signified a contemporary shift towards enhanced and refined colour options. This helped the company to diversify the product portfolio
- In June 2022, Henkel AG & Co. KGaA inked a deal to acquire the Asia-Pacific Hair Professional business of Shiseido, a move that significantly strengthens its presence in the professional haircare market. This strategic acquisition encompasses popular brands such as Sublimic and Primience, which fall under the Shiseido Professional umbrella. Shiseido Professional is known for its salon-exclusive offerings, including top-tier products for hair care, coloring, styling, and perm solutions. The collaboration is set to propel Henkel's business growth in the region. Notably, Shiseido will maintain a 20 percent stake in the Japanese legal entity, solidifying a lasting partnership between the two companies. This move is poised to bring enhanced capabilities and a broader product portfolio to Henkel, reinforcing its position in the competitive haircare industry
Global Colour Cosmetics Market Scope
The global colour cosmetics market is segmented into product, pigment type, target market, packaging, form, distribution channel, and end-user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the differences in your target markets.
Product
- Facial Makeup
- Eye Makeup
- Lip Products
- Nail Products
- Hair Products
- Others
On the basis of product, the global colour cosmetics market is segmented into facial makeup, eye makeup, lip products, nail products, hair products, and others.
Pigment Type
- Inorganic Pigments
- Organic Pigments
On the basis of pigment type, the global colour cosmetics market is segmented into inorganic pigments and organic pigments.
Target Market
- Mass Products
- Prestige Products
On the basis of target market, the global colour cosmetics market is segmented into mass products and prestige products.
Packaging
- Bottles & Jars
- Tubes
- Containers
- Pouches
- Dispenser
- Sticks
- Others
On the basis of packaging, the global colour cosmetics market is segmented into bottles & jars, tubes, containers, pouches, dispenser, sticks, and others.
Form
- Liquid
- Powder
- Spray
On the basis of form, the global colour cosmetics market is segmented into liquid, powder, and spray.
Distribution Channel
- E-commerce
- Supermarket/Hypermarkets
- Direct Sales/B2B
- Speciality Stores
- Others
On the basis of distribution channel, the global colour cosmetics market is segmented into e-commerce, supermarket/hypermarkets, direct sales/B2B, speciality stores, and others.
End-User
- Parlour
- Household
- Modelling & Fashion Industries
- Media Houses
- Others
On the basis of end-user, the global colour cosmetics market is segmented into parlour, household, modelling & fashion industries, media houses, and others.
Global Colour Cosmetics Market Regional Analysis/Insights
The global colour cosmetics market is segmented into product, pigment type, target market, packaging, form, distribution channel, and end-user.
The countries covered in this market report are U.S., Canada, Mexico, Germany, U.K., France, Italy, Netherlands, Spain, Russia, Switzerland, Turkey, Belgium, Denmark, Norway, Finland, and Rest of Europe, China, Japan, India, South Korea, Australia & New Zealand, Singapore, Thailand, Indonesia, Malaysia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, Saudi Arabia, U.A.E, Israel, South Africa, Egypt, and Rest of Middle East and Africa.
North America region is expected to dominate the market due to increasing popularity of online shopping and influencer marketing. The U.S. is expected to dominate in the North America region because of setting global trends and influencing preferences. China is expected to dominate in the Asia-Pacific region due to the immense and expanding population, notably the youth and middle-aged, propels the color cosmetics market. Germany is expected to dominate in the Europe region due to the renowned color cosmetics brands, known globally for innovation and leaders in research.
The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Colour Cosmetics Market Share Analysis
The global colour cosmetics market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, product width and breadth, application dominance, and product type lifeline curve. The above data points provided are only related to the company’s focus on the market.
Some of the major market players engaged in the global colour cosmetics market are L’Oréal GROUPE, Unilever PLC, Henkel AG & Co. KGaA, Shiseidio Company, Limited, The Estée Lauder Companies Inc., Coty Inc., Mary Kay Inc., Revlon, KOSÉ Corporation, CHANEL, Oriflame Cosmetics AG, Natura & Co, AMOREPACIFIC US, INC., Clarins, LVMH Moët Hennessy Louis Vuitton, Vestige Marketing Pvt. Ltd., CHANTECAILLE BEAUTE, Kryolan, and Brand Agency London among others.
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