Americas Gypsum Market – Industry Trends and Forecast to 2030

Americas Gypsum Market, By Category (Synthetic and Natural), Setting Type (Hygroscopic Setting Expansion and Normal Setting Expansion), End-User Industry (Agriculture, Pharma, Food, and Industrial) - Industry Trends and Forecast to 2030.

Americas Gypsum Market Analysis and Size

The Americas gypsum market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyzes that the market is growing with a CAGR of 4.1% in the forecast period of 2023 to 2030 and is expected to reach USD 412,519.36 thousand by 2030. The major factor driving the market growth is the increased product’s utility for improved crop yield and growing utility as cleansing agents in water bodies.

The Americas gypsum market report provides details of market share, new developments, and the impact of domestic and localized market players, analyzes opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Gypsum is a soft sulfate mineral composed of calcium sulfate dehydrate. It is an evaporate mineral mostly found in layers of sedimentary rocks on the earth’s crust along with other minerals such as calcite, dolomite etc. It is widely mined and used as a fertilizer, fluxing agent and filler in the paper and textiles industry. Gypsum is considered a non-toxic mineral that is available in various forms; due to its wide range of variety, it is considered useful in many sectors, which includes agricultural, food and beverages, pharma, and others.

Americas Gypsum Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail as below:

DRIVERS

• Increased product’s utility for improving crop yield

Agriculture is considered as the backbone of the global economy. America’s farmers and ranchers make an important contribution to the U.S. economy by ensuring a safe and reliable food supply, improving energy security and supporting job growth and economic development to improve the quality of crop, and farmers are more inclined to use gypsum due to the ongoing research and practical insights from leading experts that highlight the many benefits of gypsum. Gypsum is considered as one of the earliest forms of fertilizer used in the United States. It has been applied to agricultural soils for more than 250 years. Gypsum is a moderately soluble source of essential plant nutrients, calcium and sulphur and can improve overall plant growth. Gypsum amendments can also improve the physical properties of some soil, especially heavy clay soils. Farmers are more inclined to use gypsum due to the ongoing research and practical insights from leading experts that highlight the many benefits of gypsum. Gypsum is considered as an excellent source of calcium and sulphur for plant nutrition. Lack of an adequate amount of calcium will hamper the uptake mechanism and affects root growth. It has the ability to reduce aluminum toxicity which often helps in improving acid soils, particularly in subsoils. Surface-applied gypsum leaches down to the subsoil and results in increased root growth. It is also used for many years to improve aggregation and inhibit or overcome dispersion in sodic soils. Gypsum changes soil pH very slightly, yet it can promote better root development of crops, especially in acid soils.

Therefore, the growing demand for gypsum to improve crop yield is expected to act as a driver for the Americas Gypsum market.

• Growing utility as cleansing agents in water bodies

Crystal clear water is often indicative of a well-balanced ecology in aquatic systems. It allows sunlight to penetrate all layers of the water column. This supports all primary producers that rely on light energy to convert available nutrients into organic matter, which becomes a vital source of food for higher forms of life. Due to turbidity, submerged plants can die off, fish gills can become damaged, and beneficial plankton communities can perish. It is important to take turbid water into consideration to prevent irreversible damage to pond life.

One of the most customary measures to reduce turbidity is using the chemical additives such as gypsum. Gypsum or calcium sulfate is a natural, water-soluble mineral that often occurs in sedimentary rock systems. It forms when sulphuric acid comes into contact with calcium carbonate. Gypsum is used to regenerate and revive aquatic environments such as rivers, ponds, lakes and canals or to condition and remineralize water in fish farms. It has extended application in the aquaculture industry, where it is often considered as a type of lime. It is an ideal additive that can be used without the risk of drastically altering the pH as it is a pH-neutral chemical. Due to its chemical composition, it can aid in reducing turbidity in ponds by forcing clay particles to sink. In water bodies, negatively charged clay particles remain suspended, due to which they repel each other. Single clay particles are so fine and light that they are unable to settle even in still water. With the introduction of gypsum in water, it serves as a coagulant that forms bridges in between the negative charged clay particles. After that, they can begin to aggregate and form floccules. Once the aggregation is large enough, they can sink bottom.

There are various types of gypsum available depending on the source and the extent of processing, like ultra-fine gypsum, granular gypsum, pulverized gypsum, and pelleted gypsum. The key to the effectiveness of gypsum is its proper application, given appropriate conditions. It is considered effective about 65% percent of the time is sufficiently alkaline water. In terms of cost, gypsum is considered an average-priced solution to water turbidity. This is expected to act as a driver for the growth and development of the Americas gypsum market.

• Expanding the scope of processing aids in the food and beverage industry

Gypsum is used in brewing beer, and it can help maintain the proper clarity and tartness in wine. As an additive, it helps regulate acidity and improve the stability and quality of foods. Bread makers use calcium sulfate dehydrate as a pH control agent, stabilizer, and thickening agent, and it makes bread less sticky in manufacturing. Calcium sulfate dehydrate is considered as food for yeast and helps the yeast grow. It is a dough conditioner that reduces thickness and is a primary source of calcium in fortified bread, and increases the shelf life of products like bread and pizza crusts. Brewers also used calcium sulfate dehydrate in brewing beer for hundreds of years. Dehydrate adds permanent hardness and helps in reducing the pH levels of the brewing water.

The food & beverage industry is amongst the major user of gypsum. Therefore, fast-growing food service industry across the globe will drive the demand for gypsum and it will help in the expansion of the Americas gypsum market.

OPPORTUNITIES

• Technological advancements to improvise the properties of gypsum

Gypsum is a common mineral that can be found in both surface and underground deposits. It can be a valuable source of calcium and sulphur for plants, and it may benefit soil properties in certain conditions.

Furthermore, substantial efforts have been made to improve the photocatalytic response. One promising method is to dope titanium dioxide with various elements such as non-metals or metal. For example, the adsorption enrichment of pollutants and the effective charge separation due to carbon electronic conduction capability resulted in higher photocatalytic activity of carbon-doped titanium dioxide. Other semiconducting metal oxides and metal sulphides, in addition to titanium dioxide, exhibit photocatalytic performance due to their unique bandgap feature.

The new technology for the production and improvement of gypsum properties has expected to create opportunities for gypsum in the market.

• Supportive outlook towards investments in Mexico and other countries of the Americas

The investment in the Americas gypsum has been increasing as the region in the Americas are one of the leading exports or crops. Gypsum amendments can also improve the physical and chemical properties of soils, reducing soil erosion and nutrient concentrations in runoff. Gypsum is the most widely used amendment for sodic soil reclamation and can be found in synthetic soils used in nursery, greenhouse, and landscape applications. These numerous applications for gypsum represent potential advantages for agricultural and horticultural users. The rate of gypsum application is determined by the specific purposes for which gypsum is used in crop production, as well as the farmer's perception of return on investment. This is primarily due to increased revenue obtained as a result of increased crop yields or improved fertilizer use efficiency in comparison to the cost of transporting and applying the gypsum.

The benefits offered by gypsum in agriculture have increased investment in the Americas and are expected to provide the opportunity to the gypsum market to grow in regions of the Americas.

RESTRAINTS

• Credible threat from substitutes

The threat of substitutes shapes the competitive structure of an industry. It affects the competitive environment for the companies in that industry and influences those companies' ability to achieve profitability. The availability of a substitution threat affects the profitability of an industry because consumers can choose to purchase the substituent instead of the industry’s product. The availability of close substituent products can make an industry more competitive and decrease profit potential for the industry.

A direct substitute for gypsum needs soluble calcium without altering pH. Epsom salt is considered as an acceptable substitute for gypsum as it contains a similar percentage of sulphur and is highly soluble. Synthetic gypsum which is obtained from waste sulphuric acid and limestone waste, can completely replace natural gypsum. The easy availability of a number of substitutes for gypsum in the Americas market is expected to act as a major restraint for the growth and development of the Americas gypsum market.

• Limitations in processing and handling of gypsum

Gypsum has a natural ability to harden and cake into a cement-like form, making it difficult to remove from equipment. This may be made worst if gypsum is dried at a temperature that removes molecular hydration producing an unfavourable form of gypsum. Gypsum build-up is left treated untreated and not addressed, and it will eventually corrode moving parts and cause maintenance problems for material handling and processing machinery. To address this problem, it is advised to regularly remove material build-up and implement an effective maintenance schedule. Gypsum’s ability to harden into cement-like makes it more prone to clumping during drying and storage. Gypsum processing issues can vary, and as a result, so can the remedies. Testing is the most effective way to ascertain and validate gypsum processing techniques. Testing is usually advised to determine the best procedures for processing gypsum because minute adjustments to binders or processing times may be the difference between achieving excellent results or not.

Gypsum is considered as abrasive, dusty, and prone to clumping. Using rotary dryers to dry gypsum ore and polish, it helps in reducing the abrasive characteristics of gypsum. To tackle clumping, pelletize gypsum to reduce dust-clumping tendencies. Pelletizing can turn a raw powder into a pellet form, reducing dust and improving handling. Gypsum composition can vary considerably depending on what region it came from. To avoid this, run tests on gypsum to determine exact process specifications. Testing in a lab can help to work out process variables and confirm specifications needed to achieve desired product results. This is expected to hamper the growth and development of the Americas gypsum market.

CHALLENGE

• Rising usage of gypsum-free lactic acid production

The increasing use of gypsum-free lactic acid among the industries, such as food and beverage and pharmaceuticals, as it offers more efficient sustainability and less environmental effect. Moreover, it is also used as an antimicrobial agent and preservative in personal care products and the food and beverages industry. The increasing consumer awareness towards hygienic more shelf-life products has been shifting the end-users towards gypsum-free lactic acid. Moreover, the increasing trend for green packaging for products has been pushing the demand for gypsum-free lactic acid in the market.

However, the continuous development in lactic acid manufacturing processes that enable the recycling of all chemicals and the elimination of by-products has a positive impact on gypsum-free lactic acid production. Other factors, such as rising environmental awareness, favourable government policies, the prevalent trend of green packaging, and rising demand for gypsum-free products, are expected to challenge the market growth in the forecast period.

Recent Developments

• On September 15, 2021, Saint-Gobain announced to build of a new gypsum logistics facility that is about to be integrated into the remediation of a vacant superfund site in Jackonville, Florida. It helped the company to expand its supply chain throughout the Southeastern United States
• On August 29, 2016, there was an agreement between GLC Minerals and the GYPOIL Division of Beneficial Reue Management. The new agreement paves the way for introducing GYPSOIL UltraCal Lime and marks the first time GYPSOIL has marketed lime in addition to its GYPSOIL brand gypsum. It helped the company expand its product portfolio, and this new partnership helped the midwestern crop growers have better access to high-value, high-calcium agricultural lime for managing soil

Americas Gypsum Market Scope

Americas gypsum market is segmented into three notable segments based on category, setting type, and end-user industry. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Category

• Synthetic
• Natural

On the basis of category, the market is segmented into synthetic and natural.

Setting Type

• Hygroscopic setting expansion
• Normal setting expansion

On the basis of setting type, the market is segmented into hygroscopic setting expansion and normal setting expansion.

End-User Industry

• Agriculture
• Pharma
• Food
• Industrial

On the basis of end-user industry, the market is segmented into agriculture, pharma, food, and industrial.

Americas Gypsum Market Regional Analysis/Insights

The Americas gypsum market is segmented on the basis of category, setting type, and end-user industry.

The countries in the Americas gypsum market are the (U.S., Mexico, Canada, Brazil, Chile, Colombia, Argentina, and rest of South America). The U.S. is dominating the Americas gypsum market in terms of market share and market revenue due to growing awareness regarding the properties of the gypsum products in the region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data. 

Competitive Landscape and Americas Gypsum Market Share Analysis

The Americas gypsum market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, and technology lifeline curve. The above data points provided are only related to the companies’ focus related to the market.

Some of the prominent participants operating in the Americas gypsum market are Saint Gobain, Agri Marketing, Inc., Agro100, EcoGEM. Lafarge Canada Inc. (A subsidiary of Holcim), Protech Minerals LLC., and GYPSOIL among others.