- In March 2024, Kerry Dairy launched a new range of oat and dairy-blended products, combining the nutritional benefits of both ingredients. This innovative product line aims to provide a more sustainable and inclusive option for consumers seeking plant-based alternatives without compromising on taste or texture. This launch reflects Kerry Dairy's commitment to sustainability and catering to evolving consumer demands.
- In February 2024, Fonterra Co-operative Group Ltd. announced imminent plans to merge its dairy businesses in Australia and New Zealand (Fonterra Australia and Fonterra Brands New Zealand). While primarily a dairy company, this strategic integration initiative is expected to further strengthen the company's position in this region, potentially impacting its foray into dairy alternatives as well.
- In February 2023, Silk, a leading global plant-based milk brand, unveiled an advertising campaign called 'Got Milk?' in the US, highlighting the growing celebrity endorsement and mainstream acceptance of dairy alternatives, which resonates with the evolving consumer preferences in the Asia-Pacific region.
- In 2023, Café Coffee Day, India's largest coffee chain, expanded its beverage offerings to include milk alternatives across its extensive network of over 900 outlets. This demonstrates the foodservice industry's increasing commitment to meeting evolving consumer preferences for plant-based options in the region.
- In September 2022, Hershey India launched Sofit Plus, a plant protein-fortified drink. The product was developed as part of its 'Nourishing Minds' social initiative in collaboration with IIT-Bombay and Sion Hospital, aiming to meet the nutritional needs of underprivileged children.
- In September 2022, Vitasoy International Holdings Ltd. introduced its new Vitasoy Plant+ product line in Singapore, featuring almond milk and oat milk varieties that are high in calcium, low in sugar, and have zero cholesterol. This launch underscored Vitasoy's focus on expanding its dairy alternative portfolio and catering to health-conscious consumers in the region.
- In September 2022, Sanitarium launched a new master brand campaign for its plant-based milk brand, 'So Good,' demonstrating ongoing efforts by established brands to strengthen their market presence and awareness in the dairy alternative segment.
- In October 2022, Vitasoy International Holdings Ltd. announced plans to expand its dairy alternative business by acquiring shares from its joint venture Bega Cheese subsidiary, National Food Holdings Ltd. This strategic move signifies a consolidation and expansion trend within the market.
