- Organizations across retail and banking, such as ING and Zalando, adopted insight engines to improve search relevance and deliver personalized user interactions through conversational AI.
- The growing volume of data generated across sectors—healthcare, legal, and finance—is driving the need for semantic search solutions. Amadeus IT Group began leveraging AI-driven search in 2023 to optimize travel-related data analysis.
- China holds a significant market share due to Technological Advancements.
- China is expected to register the fastest growth, fuelled by Growth in Big Data Analytics.
- The Prescriptive Insights segment is projected to account for a significant market share of approximately 39.3% in 2025, driven by Cloud Migration Across Sectors.



