- In August 2023, Moom rolled out “cramp/less,” a natural-ingredient supplement targeting menstrual cramps and PMS. Sold through specialty retailers and online in Singapore and Malaysia, it highlights APAC's push toward holistic, OTC remedies
- In November 2022, HempStreet began year‑long clinical trials with Amrita School of Ayurveda to validate Ayurvedic formulations against primary dysmenorrhea—a key initiative in the region
- In December 2020, women’s wellness startup Nua launched Cramp Comfort, a natural self‑heating patch providing up to 8 hours of relief for INR 299 per 3‑patch pack
- In May 2024, Matri introduced Matri Pro — India’s slimmest and most advanced device for period pain relief. Matri Pro is designed to deliver drug-free, non-invasive relief from menstrual pain by utilizing advanced TENS technology. The result is a sleek, wearable solution that provides instant cramp relief, improves comfort, and empowers women throughout their menstrual cycle.
