- Surfactants, which are crucial components in detergents, personal care products, and industrial applications, are becoming increasingly important in the Asia-Pacific region due to their versatile functionality in both consumer and industrial products
- The growing demand for surfactants is mainly driven by the increasing use of cleaning agents, cosmetics, and personal care products, as well as the expansion of the textile, agricultural, and oil & gas industries. The rise in disposable incomes and changing lifestyles in Asia-Pacific also contribute to the increasing consumption of surfactant-containing goods
- China is expected to dominate the Asia-Pacific region with a largest market share of 44%, due to its competitive advantage in production efficiency and cost-effectiveness
- India is projected to be the fastest-growing country in the Asia-Pacific surfactant market during the forecast period due to country’s rapid urbanization and expanding middle class are increasing the demand for personal care and household cleaning products, which are major consumers of surfactants
- Amphoteric surfactants is expected to dominate the Asia-pacific surfactant market with a largest market share of 87% in 2025, due to their mildness and skin-friendly nature which makes them ideal for application in baby care products, sensitive skin products, and high-end cosmetics. They have very excellent properties such as foaming properties, stability in hard water, and great compatibility with other surfactants, which drives their demand
