- In January 2024, Evonik Industries AG successfully launched its first product from its industrial-scale plant for sustainable bio-surfactants in Slovakia, completing the facility ahead of schedule. This state-of-the-art plant is the world’s first to produce sustainable rhamnolipid biosurfactants, marking a significant milestone in the industry. This development is growing demand for sustainable and eco-friendly surfactants. As the region continues to experience rapid industrial growth and increasing consumer preference for green chemicals, Evonik's innovative bio-surfactant solutions position the company to meet the rising demand for sustainable alternatives
- In October 2023, Sasol Chemicals, a division of Sasol Ltd., introduced two new brands, CARINEX and LIVINEX, aimed at expanding the company’s sustainable product portfolio. The initial products launched under these brands, CARINEX SL and LIVINEX SL, are biosurfactants that represent a significant addition to Sasol's offerings in the sustainable surfactant space. This launch is increasingly prioritizing sustainable and eco-friendly solutions. As consumer demand for green and bio-based surfactants continues to rise, particularly in personal care, household cleaning, and industrial applications, Sasol’s new biosurfactants align with the region’s growing commitment to sustainability
- In October 2023, Ashland unveiled its Easy-Wet substrate wetting agents, a new category of silicone-free, high-performance oligomeric alkyl polyether polyols specifically designed for premium industrial coating applications. This innovation allows Ashland to deliver transformative solutions for the coating industry. This development demand for advanced and environmentally friendly surfactants is rapidly increasing, particularly in the coatings sector. As the region continues to emphasize sustainability and high-performance solutions, Ashland’s Easy-Wet wetting agents provide a compelling alternative to traditional silicone-based products
- In January 2023, Holiferm Limited and Sasol Chemicals, a business unit of Sasol Ltd., announced a strategic collaboration to jointly develop and commercialize rhamnolipids and mannosylerythritol lipids (MELs)—two advanced classes of biosurfactants. This agreement builds upon their initial partnership established in March 2022, which focused on the development and market introduction of sophorolipids. This partnership holds strong relevance for the Asia-Pacific Surfactant Market, where demand for sustainable and high-performance biosurfactants is accelerating, particularly in sectors such as personal care, home care, and industrial cleaning
- In January 2023, Cepsa Química launched NextLab, the world’s first sustainable Linear Alkylbenzene (LAB) line designed specifically for homecare products. The announcement was made at the annual ACI Convention in Orlando. This innovation is particularly relevant to the Asia-Pacific Surfactant Market, where demand for sustainable and low-emission raw materials is rising rapidly, especially in the homecare and cleaning sectors
