- In August 2024, Sony Group Corporation launched the Gaming Virtualizer by 360 Reality Audio, a spatial audio solution enhancing immersive sound for mobile and PC games in the Asia-Pacific region. This product integrates low-latency processing to deliver a heightened VR gaming experience, reinforcing Sony’s commitment to advancing audio technologies for immersive entertainment. The launch aligns with the region’s growing demand for innovative VR gaming platforms, particularly in countries such as Japan and South Korea
- In June 2024, Apple Inc. introduced visionOS 2 for its Vision Pro headset in key Asia-Pacific markets, including Mainland China, Japan, and Singapore. This update enhances spatial computing with features such as transforming photos into spatial images and new gesture-based navigation, catering to consumer demand for advanced VR experiences. Apple’s expansion of Vision Pro availability underscores its strategic focus on capturing the rapidly growing VR market in the region
- In May 2024, Meta Platforms, Inc. partnered with Alo Moves to launch 3D immersive fitness classes across Asia-Pacific using Meta Quest 3 headsets. This collaboration offers yoga, Pilates, and meditation sessions, leveraging VR to create engaging fitness experiences in users’ homes. The partnership highlights Meta’s efforts to diversify VR applications beyond gaming, targeting health-conscious consumers in the region
- In January 2022, Sony Interactive Entertainment acquired Bungie, the developer of Destiny and Halo, for USD 3.6 billion to strengthen its VR gaming portfolio in the Asia-Pacific market. This strategic acquisition aims to integrate Bungie’s expertise into Sony’s VR ecosystem, enhancing immersive game development for platforms such as PlayStation VR. The move positions Sony to capture a broader gaming audience in the region
- In October 2021, Capcom Co., Ltd. collaborated with Oculus Studios and Armature Studio to launch Resident Evil 4 in VR format exclusively for Oculus Quest 2 in the Asia-Pacific region. This immersive first-person VR game supports teleportation and room-scale movement, offering a reimagined experience for players. The collaboration underscores Capcom’s focus on delivering high-quality content to meet the region’s growing appetite for VR gaming
