The country witnesses an increasing prevalence of refractive errors such as myopia, especially in younger populations due to the rise in digital screen usage, the demand for contact lenses as a preferred vision correction solution is growing. Younger generations, in particular, are increasingly opting for contact lenses over traditional glasses, driven by the convenience, comfort, and aesthetic appeal they offer. Additionally, advancements in contact lens technology, such as the development of daily disposable lenses, multifocal lenses for presbyopia, and extended wear lenses, have further spurred market growth by providing tailored solutions to diverse customer needs. The expansion of e-commerce platforms has also made contact lenses more accessible, especially in urban areas, while premium brands like Johnson & Johnson, Alcon, and Bausch + Lomb are intensifying their presence in the market.
