“Shift Toward Fully Digital and Customizable Instrument Clusters”
- The automotive industry in China is experiencing a significant transition from traditional analog displays to fully digital and customizable instrument clusters. This shift is driven by consumer demand for more interactive and personalized driving experiences. Digital clusters offer enhanced flexibility, allowing drivers to customize the display layout and content to suit their preferences.
- Moreover, advancements in display technologies, such as OLED and TFT-LCD, have improved the visual appeal and functionality of these clusters. This trend aligns with the broader move towards smart and connected vehicles, where instrument clusters serve as central hubs for information and entertainment.
- In China, where technological adoption is rapid, this shift is particularly pronounced, with both domestic and international automakers integrating digital clusters into their vehicles. The integration of these advanced clusters is expected to enhance user experience and contribute to the growth of the automotive industry in China.
- For instance, In February 2025, BYD Auto, a leading Chinese electric vehicle manufacturer, launched the BYD Tang EV featuring a fully digital instrument cluster with a 12.8-inch OLED display. This move underscores the industry's commitment to integrating advanced digital technologies to meet consumer expectations for modern and connected driving experiences.
