- Growing urbanization and rising disposable incomes are expected to drive the growth of the denim jeans market. As more consumers seek casual and fashionable apparel, denim jeans continue to be a preferred choice across various demographics
- The expanding retail sector and booming e-commerce industry serve as major strengths for the market. The increasing number of fashion outlets, specialty stores, and department stores has made denim more accessible to a broader consumer base
- In addition, easy access to raw materials supports manufacturing efficiency, while constant product innovations and enhancements in denim quality continue to fuel market growth and attract consumer interest
- For instance, C&A introduced innovative recycled denim flooring in its Vienna and Madrid stores as part of a sustainable retail design initiative. The flooring was made from denim off-cuts sourced from C&A’s FIT factory in Germany and developed in collaboration with Swiss company LICO. Each square meter used around one kilogram of recycled denim, paired with other eco-friendly materials
- This project helped reduce textile waste, promoted responsible sourcing, and enhanced the store experience
- Through this initiative, C&A strengthened its sustainability efforts and brand image while engaging customers in its environmental mission
