“Rising Demand for Clean Label and Plant-Based Excipients”
- A significant and accelerating trend in the EMEA solid oral nutraceutical excipient market is the growing preference for clean label and plant-based excipients, driven by heightened consumer awareness regarding ingredient transparency, sustainability, and ethical sourcing. This shift is reshaping product development across both mature and emerging markets in the region
- For instance, leading manufacturers like Roquette Frères and DFE Pharma are expanding their offerings to include natural and botanical binders, fillers, and disintegrants that meet vegan, allergen-free, and non-GMO standards. These clean label excipients support nutraceutical brands in making desirable product claims that align with consumer health values
- The clean label movement is especially strong in Europe, where regulatory frameworks such as EFSA guidelines and increasing demand for minimally processed ingredients are driving reformulation efforts. In parallel, plant-based trends are gaining ground in the Middle East and Africa, aligning with lifestyle changes and rising interest in natural wellness solutions
- These excipients not only satisfy growing consumer expectations but also contribute to enhanced marketability of finished products by enabling claims such as “no artificial additives” and “naturally derived.” As a result, manufacturers are prioritizing clean excipient sourcing to differentiate their products and expand market reach
- This trend toward natural, transparent, and sustainable excipient solutions is creating new innovation pathways and competitive advantages for companies operating in the EMEA nutraceutical space
