- In April 2024, L’Oréal (France) launched the AirLight Pro, a high-performance, sustainable hair drying device developed in collaboration with Zuvi. The device uses infrared light technology to dry hair more efficiently while preserving moisture, reducing energy consumption by up to 30%. This innovation reflects L’Oréal’s commitment to eco-conscious beauty solutions that combine performance with sustainability, reinforcing its leadership in Europe’s evolving beauty tech market
- In March 2024, Beurer GmbH (Germany) expanded its beauty device portfolio with the introduction of the FC1000 Ion Cleansing Brush, designed to deliver deep facial cleansing through ion technology. The product targets consumers seeking professional-grade skincare treatments at home, supporting the trend of non-invasive and personalized skincare solutions across Europe
- In February 2024, FOREO (Sweden) unveiled the LUNA 4 Plus, an upgraded version of its flagship facial cleansing device, integrating microcurrent technology and thermotherapy. This launch aims to offer multifunctional skincare benefits, such as anti-aging and deep pore cleansing, in a single device, reinforcing FOREO’s position as a leading innovator in Europe’s home-use beauty technology space
- In January 2024, CurrentBody (U.K.) announced the launch of its new LED Eye Perfector, an at-home device specifically designed to address fine lines and signs of fatigue around the eyes. The development aligns with growing consumer demand for targeted, effective, and non-invasive anti-aging treatments and showcases the U.K.'s rising influence in the personalized beauty tech market
- In January 2024, Rowenta (France) introduced a new line of IPL (Intense Pulsed Light) hair removal devices under its Beauty Tech series, aimed at providing salon-quality results for home users. Featuring smart skin tone sensors and ergonomic designs, the launch highlights Rowenta’s focus on smart, user-friendly devices tailored to modern European consumers seeking long-term hair removal solutions
