- In February 2025, Ivoclar Vivadent AG launched its next-generation IPS e.max CAD Press ceramic system across Europe. The system offers improved translucency and strength, supporting the demand for high-quality esthetic restorations in restorative dentistry.
- In January 2025, GSK Consumer Healthcare introduced the updated Sensodyne Repair & Protect Advanced toothpaste in several European countries. The new formula addresses dentin hypersensitivity and supports enamel repair through innovative bioactive ingredients.
- In May 2024, Colgate-Palmolive rolled out its Colgate Optic White Pro Series toothpaste across key European markets. Featuring hydrogen peroxide-based whitening technology, the product brings professional-grade cosmetic whitening into the consumer space.
- In March 2024, Dentsply Sirona partnered with dental technology providers in Germany and France to expand access to its Primescan and Primeprint digital systems. The partnership supports wider adoption of chairside CAD/CAM solutions for faster, more precise treatments.
- In February 2024, Unilever’s oral care brand Signal launched a sustainability-driven campaign in Western Europe. The initiative introduced biodegradable toothbrushes and recyclable toothpaste tubes, responding to increasing demand for eco-friendly oral care products.
