Europe Energy Drinks Market- Industry Trends and Forecast to 2026

  • Food & Beverage
  • Published Report
  • Dec 2018
  • Europe
  • 350 Pages
  • No of Tables: 19
  • No of Figures: 111

Europe Energy Drinks Market, By Product Type (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing), Geography (Europe)- Industry Trends and Forecast to 2026

Energy Drinks provide the benefits among people such as instant energy, refreshment, increased attention and reaction speed..  There are many ingredients such as caffeine, taurine, vitamins, herbs and many other components are present in energy drink.  Taurine, one kind of amino acid and is a building block of protein. The products are available in corner stations, bars and gas stations. These products are found in shops along with sport drinks, juices, and soft drinks.

The energy drinks are available in many brands such as red bull energy drink, impulse energy drink, dark dog, shark energy drinks, hype energy drinks and many others.About 60.0% of the consumers of energy drinks are male and 35.0% of people consuming energy drinks are above 35 years age.

Europe energy drinks market is expected to register a healthy CAGR of 11.4% in the forecast period of 2019 to 2026. The new market report contains data for historic years 2017, the base year of calculation is 2018 and the forecast period is 2019 to 2026.

Segmentation: Europe Energy Drinks Market

Europe energy drinks market is categorized based on basis of products type, type, application, consumption time, ingredients and distribution channel.

  • On the basis of product type, the market is segmented into alcoholic and non-alcoholic. In 2018, non-alcoholic segment is expected to dominate the Europe energy drinks market with 83.4% market share and is expected to reach highest CAGR of 11.6% in the forecast period of 2019 to 2026.

    • In May 2018, Hype Energy (U.K.) launched their energy drinks as international energy drinks in the United Kingdom. With this launch lifestyle brand of the company continues to expand distribution.

  • On the basis of type, the market is segmented into organic and inorganic. In 2018, inorganic segment is expected to dominate the Europe energy drinks market with 68.0% market share and is expected to grow at the CAGR of 11.2% in the forecast period of 2019 to 2026. However, organic segment is expected to grow at the highest CAGR of 11.9% in the forecast period of 2019 to 2026.

    • In October 2017, PepsiCo Inc, an American company launched energy drink, an organic energy drink in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.

  • On the basis of application, the market is segmented into before exercise, during exercise and recovery. In 2018, before exercise segment is expected to dominate the Europe energy drinks market with 47.2% market share and is expected to grow at the highest CAGR of 11.9% in the forecast period of 2019 to 2026.

    • In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in the growth of the market in future due to more demand and fulfilment of the same by the company.

  • On the basis of consumption time, the market is segmented into before 11 am, 11-2 pm, 2-5 pm, 5-9 pm and post 9. In 2018, before 11 am segment is expected to dominate the Europe energy drinks market with 38.7% market share and is expected to grow at the highest CAGR of 12.0% in the forecast period of 2019 to 2026.

    • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.

  • On the basis of ingredients, the market is segmented into caffeine, taurine, guarana, vitamin b, l-carnitine, antioxidants and others. In 2018, taurine segment is expected to dominate the Europe energy drinks market with 28.1% market share and is expected to grow at the highest CAGR of 12.6% in the forecast period of 2019 to 2026.

    • In January 2015, Amway solidifies position in energy drink market with acquisition of XS Energy brand. (U.S.) This acquisition led expansion of their business in other geographic regions as already it has expansion in some region such as U.S., Japan, South Korea and Australia.

  • On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailing. Store-based retailers are further sub-segmented into grocery retailers, supermarkets/hypermarkets, convenience stores and others. In 2018, store based retailers segment is expected to dominate the Europe energy drinks market with 72.0% market share and is expected to grow at the highest CAGR of 11.5% in the forecast period of 2019 to 2026.

    • In January 2018, Britvic PLC. (U.K.) launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.

Competitive Analysis: Europe Energy Drinks Market

Some of the prominent participants operating in this market are PepsiCo, Inc , Red Bull GmbH, T.C. Pharma, DOHLER, Rockstar, Inc., Amway, Britvic PLC.,, Frucor Suntory, D'ANGELO,.,  HYPE ENERY DRINKS, MUTALO GROUP, XYIENCE, INC., THE COCA-COLA COMPANY, AJE, Monster Energy Company, among others.

Product launch:

  • In January 2018,Britvic PLC. (U.K.)launched new health and sustainability program. It helped consumers in making healthier choices, reduces the company’s environmental impact and supports well-being in communities. The aim was to make people, community and planet healthier.
  • In November 2018 according to Business Standard, Coca-Cola Co (U.S.) planned to launch its first energy drinks which will come under the Coke brand name. Such decision taken by the company may help in growth of the market in future due to more demand and fulfilment of the same by the company.
  • In October 2017, PepsiCo Inc, an American company launched energy drink Sting in India. This is the second attempt made by the company to crack the energy drink market in the country India. With this launch this American company expanded its business in India.
  • In May 2017, Gatorade is a brand of sports drinks is a part of PepsiCo. Ltd. (U.S.) launched energy drink in market such as carbonated drink which contains caffeine, sugar and other vitamins. This helped in improvement in the financial status of the company.

Research Methodology: Europe Energy Drinks Market

Primary Respondents: Key Opinion Leaders (KOL’s): Manufacturer, Healthcare Professionals, Doctors, Nurses, Medical practitioners. Industry Participants: CEO’s, V.P.’s, Marketing/Product Managers, Market Intelligence Managers and, National Sales Managers


SKU-

LIST OF TABLES EUROPE ENERGY DRINKS MARKET

TABLE 1 FOLLOWING TABLE REFLECTS THE PERMITTED SUBSTANCES AND THE MAXIMUM PERMITTED AMOUNT THAT CAN BE ADDED TO ENERGY DRINKS ACCORDING TO FSANZ CODE. TABLE 2 BELOW IS SOME LISTED LOW-CALORIE OR ZERO CALORIES OR DIET ENERGY DRINKS. TABLE 3 WORK RELATED STRESS STATISTICS BY GENDER AND AGE IN U.K. (NOVEMBER 2015) TABLE 4 EUROPE ENERGY DRINKS MARKET, BY COUNTRY, BY VOLUME, 2017-2026 (THOUSANDS) TABLE 5 EUROPE ENERGY DRINK MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 6 EUROPE NON ALCOHOLIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 7 EUROPE ALCOHOLIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 8 EUROPE ENERGY DRINK MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 9 EUROPE INORGANIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 10 EUROPE ORGANIC IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 11 EUROPE ENERGY DRINK MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 12 EUROPE BEFORE EXERCISE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 13 EUROPE RECOVERY IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 14 EUROPE DURING EXERCISE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 15 EUROPE ENERGY DRINK MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 16 EUROPE BEFORE 11 AM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 17 EUROPE POST 9PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION), TABLE 18 EUROPE 11-2 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 19 EUROPE 2-5 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 20 EUROPE 5-9 PM IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 21 EUROPE ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 22 EUROPE TAURINE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 23 EUROPE CAFFEINE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION), TABLE 24 EUROPE GUARANA IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 25 EUROPE VITAMIN B IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 26 EUROPE L-CARTININE IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 27 EUROPE ANTIOXIDANTS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 28 EUROPE OTHERS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 29 EUROPE ENERGY DRINK MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 30 EUROPE STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 31 EUROPE STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 32 EUROPE NON STORE RETAILING IN ENERGY DRINKS MARKET, BY REGION, 2017-2026 (USD MILLION) TABLE 33 EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2016-2025 (USD MILLION) TABLE 34 EUROPE ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 35 EUROPE ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 36 EUROPE ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 37 EUROPE ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 38 EUROPE ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 39 EUROPE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 40 EUROPE STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 41 GERMANY ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 42 GERMANY ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 43 GERMANY ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 44 GERMANY ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 45 GERMANY ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 46 GERMANY ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 47 GERMANY STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 48 U.K. ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 49 U.K. ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 50 U.K. ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 51 U.K. ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 52 U.K. ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 53 U.K. ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 54 U.K. STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 55 FRANCE ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 56 FRANCE ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 57 FRANCE ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 58 FRANCE ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 59 FRANCE ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 60 FRANCE ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 61 FRANCE STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 62 ITALY ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 63 ITALY ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 64 ITALY ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 65 ITALY ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 66 ITALY ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 67 ITALY ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 68 ITALY STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 69 SPAIN ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 70 SPAIN ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 71 SPAIN ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 72 SPAIN ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 73 SPAIN ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 74 SPAIN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 75 SPAIN STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 76 SWITZERLAND ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 77 SWITZERLAND ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 78 SWITZERLAND ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 79 SWITZERLAND ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 80 SWITZERLAND ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 81 SWITZERLAND ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 82 SWITZERLAND STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 83 NETHERLANDS ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 84 NETHERLANDS ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 85 NETHERLANDS ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 86 NETHERLANDS ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 87 NETHERLANDS ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 88 NETHERLANDS ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 89 NETHERLANDS STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 90 RUSSIA ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 91 RUSSIA ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 92 RUSSIA ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 93 RUSSIA ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 94 RUSSIA ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 95 RUSSIA ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 96 RUSSIA STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 97 BELGIUM ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 98 BELGIUM ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 99 BELGIUM ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 100 BELGIUM ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 101 BELGIUM ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 102 BELGIUM ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 103 BELGIUM STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 104 TURKEY ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION) TABLE 105 TURKEY ENERGY DRINKS MARKET, BY TYPE, 2017-2026 (USD MILLION) TABLE 106 TURKEY ENERGY DRINKS MARKET, BY APPLICATION, 2017-2026 (USD MILLION) TABLE 107 TURKEY ENERGY DRINKS MARKET, BY CONSUMPTION TIME, 2017-2026 (USD MILLION) TABLE 108 TURKEY ENERGY DRINKS MARKET, BY INGREDIENTS, 2017-2026 (USD MILLION) TABLE 109 TURKEY ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 110 TURKEY STORE BASED RETAILERS IN ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION) TABLE 111 REST OF EUROPE ENERGY DRINKS MARKET, BY PRODUCT TYPE, 2017-2026 (USD MILLION)
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