- In February 2025, Wm Morrison Supermarkets Limited partnered with Purpl to offer a 10% discount on online grocery orders over USD 25.8 for disabled customers who verified their status through the Purpl platform. The initiative aimed to help disabled households save over USD 567 annually. This partnership benefited Morrisons by enhancing its brand image as an inclusive retailer, expanding its customer base, increasing online traffic and More Card loyalty usage, and strengthening its commitment to social responsibility
- In April 2025, Kellanova partnered with Wendy’s to launch a new dessert innovation Pop-Tarts Strawberry Frosty Fusion. The collaboration introduced Frosty Fusions, blending Wendy’s classic Frosty with sauces and mix-ins like strawberry Pop-Tarts, OREO, and caramel crunch. The Pop-Tarts mix in marked its debut in the QSR frozen dessert space. This partnership helped Kellanova expand Pop-Tarts into foodservice and strengthened Wendy’s dessert lineup, enhancing brand visibility and offering unique experiences to dessert lovers nationwide
- In July 2024, Kellanova unveiled new products for the K-12 foodservice industry, including various Eggo items such as Eggo Grahams, Froot Loops Waffles, and Mini Pancakes in Blueberry flavor. These new offerings are designed to be nutritious, convenient, and appealing to students. The Eggo Mini Pancakes provide 35g of whole grain per serving and are made with natural flavors and no high fructose corn syrup. They are easy to serve as part of breakfast or lunch and can be either heated or served thawed, saving time for foodservice operators. Kellanova's innovations support its commitment to delivering high-quality, child-friendly meals while addressing nutritional needs in schools
- In October 2020, Birds Eye's Farming collaborative was awarded GOLD LEVEL status by the SAI Platform in their Farming Sustainability Assessment. The company became the first UK farming group and the first globally to achieve this prestigious recognition. By following the SAI Platform’s sustainability principles, Birds Eye ensures its farming practices are environmentally responsible and socially beneficial. This award highlights the company’s commitment to sustainable agriculture and strengthens its position as a leader in environmentally conscious food production
- In September 2023, the ALDI SOUTH Group received the Humanity Business Award from the Heinrich-Treichl Foundation of the Austrian Red Cross for its humanitarian efforts. ALDI donated over Euro 1 million in 2022–2023 to support victims of the Russia-Ukraine war, and Euro 500,000 in 2023 for earthquake relief in Turkey and Syria. These contributions provided essential items like food, water, and medical supplies, and funded ambulances and mobile health units. This recognition highlighted ALDI’s strong commitment to human rights and social responsibility, enhancing its global reputation as a socially conscious and compassionate retailer
