Europe Indoor Air Purification Market – Industry Trends and Forecast to 2029

Europe Indoor Air Purification Market, By Product (Dust Collectors & Vacuums, Fume & Smoke Collectors, Mist Eliminators, Bad Odor & Harmful Gasses, Fire & Emergency Exhaust And Viruses & Fungus) Category (Small Room, Medium Room, Large Room) Technology (HEPA, Electrostatic Precipitators, Activated Carbon, Ionic Filters And Others) Function (Manual, Sensor And Others) Material (Plastic And Metal) Price Range (Low, Mid, Premium) Distribution Channel (Direct Selling, E-Commerce, Supermarkets/Hypermarkets, Specialty Stores And Others) Application (Industrial, Commercial And Residential) Industry Trends and Forecast to 2029.

Europe Indoor Air Purification Market Analysis and Size

The increasing use of air purifier to contain airborne contaminants and advent of smart air purifier are driving the Europe indoor air purification market. Additionally, growth in e-commerce sector has allowed higher penetration of air purifier across the globe and improvement in sensor technology has miniaturized the air purifier. However, high cost associated with air purifier and various concerns regarding air purifier is estimated to act as restraint for the market. Moreover, continuous fluctuations in the prices of raw materials and high Electricity consumption leading to high electricity cost because of air purifier are challenging the market growth. Additionally, low rate of upgradation in air filter technology has slowed down the market. However, rise in demand for air filter due to health awareness among consumers and increasing initiatives by governments for air filter adoption are estimated to provide opportunities for the growth of Europe indoor air purification market.

Data Bridge Market Research analyses that the indoor air purification market is expected to reach a value of USD 34,632.87 million by 2029, at a CAGR of 7.9% during the forecast period. The solution segment accounts for the largest offering segment in the air purification market. The indoor air purification market report also covers pricing analysis, patent analysis, and technological advancements in depth.

Market Definition

Indoor purification is done by the products such as humidifiers, air purifiers, and dehumidifiers in industrial, commercial and residential sectors. These products are developed and produced with motive to change the quality of indoor air, in an individual room or within an area. These products are normally small so they can be efficiently moved, and do not require installations in case of residential application. Air quality items are getting huge traction and demand from Eastern-influences complementary and alternative medicine (CAM). CAM is a spectrum of therapies, treatments, and health systems; both ancient and new; can be normally identified as health and wellness practices falling outside of the spectrum of normal Western medicine and Western consumer habits. With the growth in consumer knowledge of, an interest in, better air quality, there is a great opportunity for manufacturers and companies to position air quality items as must-have products for home, office and in commercial spaces.

Indoor Air Purification Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• Increasing usage of air purifier to contain airborne contaminants

An airborne disease is caused by a microorganism that is transmitted through the air. These organisms may be spread through sneezing, coughing, spraying of liquids, the spread of dust, or any activity that results in the generation of aerosolized particles. There are many airborne diseases that are of clinical importance and include bacteria, viruses, and fungi. The microorganisms may be spread through sneezing, coughing, spraying of liquids, the spread of dust, or any activity that results in the generation of aerosolized particles. The microorganisms transmitted airborne can be spread via a fine mist, dust, aerosols, or liquids. Additionally, the aerosolized particles may be generated from a source of infection, such as body secretions of an infected patient or even an animal. The infected aerosolized particles often remain suspended in the air currents and may travel considerable distances, although many particles will drop off within the vicinity. As the distance travelled of the aerosol particle increases, the risk of infection increases. Airborne precautions necessitate the prevention of infections and the use of available interventions in healthcare facilities to prevent the transmission of airborne particles such as air filters. When used properly, air cleaners and HVAC filters can help reduce airborne contaminants including viruses in a building or small space. This use of air purifier to contain airborne contaminants and infections is the reason of increasing demand of air purifier, globally; acting as a driver for Europe indoor air purification market.

• Advent Of Smart Air Purifier

Air purifier are been used form 20th century, initially for the industrial purposes but with the rise of pollution levels across the globe and advent of technological solutions; its use has increased. The growing air pollution level in urban regions are prime concerns for health for large section of society. In parallel, the use of technology in order to increase the efficiency and ease the use of air filter has resulted in development of smart air purifier. Smart air purifier allows a user to monitor and control the indoor air quality through a dedicated application in smartphone. The product also helps track indoor air quality over a period of time which enables consumers to observe the time of the day with the best and worst air quality. This increase its impact on the user, as a result the demand of smart air purifier is increasing across the nations which is driving the market

• Growth in e- commerce sector

Ecommerce (or electronic commerce) is the buying and selling of goods or services over the Internet. It encompasses a wide variety of data, systems and tools for online buyers and sellers, including mobile shopping and online payment encryption. In current times, most businesses with an online presence use an online store and/or platform to conduct ecommerce marketing and sales activities and to oversee logistics and fulfilment which is resulting in the rapid growth of e-commerce sectors. As the e-commerce sector is growing the ability of buy products as per requirement by the customer are becoming easier and businesses can also list the goods with competitive price on multiple e-commerce platform to expand the market reachability. The increasing demand of air purifier in urban region due to its advantages; function has boosted its sales on e-commerce site such as amazon, shopify, flipkart. The growth of e-commerce sector is acting positively for the Europe indoor air purification market as customer can see all the available air purifier for a pin code, compare it and can order the best suited for their requirement and budget. Thus, the growth of e-commerce sector is acting positively for the growth of Europe indoor air purification market.

Opportunities

• Rise in demand for air filter due to health awareness among consumers

When compared to outdoor air, interior air pollution levels can be up to five times higher. Whether in the convenience of their home or place of employment, people spend more than 90% of their time indoors. Indoor Air Quality (IAQ), health and well-being are closely related. Breathing air which is free of pollutants not only improves the quality of life but also reduces the risk of respiratory infections, and minimizes the risk of developing a variety of chronic diseases. Organizations namely American Air Filter (AAF) have a number of options to connect with the target audience and inform them about IAQ & its significance. The increase in consumer awareness towards the health impact such as irritation of the eyes, nose, and throat, headaches, dizziness, and fatigue, respiratory diseases, heart disease, and cancer creates a prospect for the growth of the global air purifier market. Air filters are one of the growing markets across the globe. With people becoming more aware of the need to breathe clean air that is free from allergens and disease-causing microorganisms, the demand for air purifiers has increased significantly in recent years.

Restraints/Challenges

• High cost associated air purifiers

The importance of air purifier is increasing as the outdoor, indoor air quality is degrading due to rapid urbanization, increasing air borne infection/diseases across the globe. Air pollution is becoming more serious concern for health risk, linked to around 7 million deaths in 2012 according to a recent World Health Organisation (WHO) report. The new data further reveals a stronger link between, indoor and outdoor air pollution exposure and cardiovascular diseases, such as strokes and ischemic heart disease, as well as between air pollution and cancer. As both indoor and outdoor pollution affect health, the consumers are inclining towards air purifier in order to get good indoor air quality. This allowed the manufacturer to increase the cost associated with air purifier by increasing its technological features; in order to meet the demand globally. This high cost associated with air purifiers and smart air purifier; limits its market growth as middle class cannot afford to spend so much on an equipment. This in results act as a restraint for the growth of Europe indoor air purification market.

Recent Development

• In August 2022, Carrier announced its plan to offer to abound healthy air starter package to Universities, entertainment venues, schools and commercial real estate organizations. Under this plan, the company will provide a simple, quick, and cost-effective way to monitor, visualize and react to the unseen components of indoor air quality (IAQ), helping support occupant wellness. Through this step, the company aims to increase its market dominance in the Europe indoor air purification market
• In June 2021, Hamilton Beach Brands, Inc. announced its partnership with The Clorox Company. Under the agreement, Hamilton Beach Brands plans to launch a line of premium air purifiers under the Clorox brand name that will remove 99.97% of allergens and particulates from pollen, dust, and smoke. This is estimated to allow the company to use the Clorox Company license for its offered product for the indoor air purification market

Indoor Air Purification Market Scope

The indoor air purification market is segmented on the basis ofproduct, category, technology, function, outer material, price range, distribution channel and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

By product

• Dust Collectors & Vacuums
• Fume & Smoke Collectors
• Mist Eliminators
• Bad Odour & Harmful Gasses
• Fire & Emergency Exhaust
• Viruses & Fungus

On the basis of product, the indoor air purification market is segmented into dust collectors & vacuums; fume & smoke collectors; mist eliminators; bad odor & harmful gasses; fire & emergency exhaust and viruses & fungus.

By Category

• Small Room
• Medium Room
• Large Room

On the basis of category, the indoor air purification market is segmented into small room, medium room and large room

By Technology

• HEPA
• Electrostatic Precipitators
• Activated Carbon
• Ionic Filters
• Others

On the basis of technology, the indoor air purification market is segmented into HEPA; electrostatic precipitators; activated carbon; ionic filters and others.

By Function

• Manual
• Sensor
• Others

On the basis of function, the indoor air purification market is segmented into manual, sensor and others.

By Outer Material

• Plastic
• Metal

On the basis of outer material, the indoor air purification market is segmented into plastic and metal.

By Price Range

• Low
• Mid
• Premium

On the basis of price range, the indoor air purification market is segmented into low, mid and premium.

By Distribution Channel

• Direct Selling
• E-Commerce
• Supermarkets/Hypermarkets
• Specialty Stores
• Others

On the basis of distribution channel, the indoor air purification market is segmented into direct selling; e-commerce; supermarkets/hypermarkets; specialty stores and others.

By Application

• Industrial
• Commercial
• Residential

On the basis of application, the indoor air purification market is segmented into industrial, commercial and residential.

Indoor Air Purification Market Regional Analysis/Insights

The indoor air purification market is analysed, and market size insights and trends are provided by country, product, category, technology, function, outer material, price range, distribution channel and application, as referenced above.

The countries covered in the indoor air purification market report are the Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and Rest of Europe in Europe.

In Europe, Germany is expected to dominate the market due to the growth in the e-commerce sector.

 The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Indoor Air Purification Market Share Analysis

The indoor air purification market competitive landscape provides details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the Indoor Air Purification Market.

Some of the major players operating in the market are Koninklijke Philips N.V.; LG Electronics, Panasonic Corporation, DAIKIN INDUSTRIES ltd., Aerus LLC, Legend Brands, xpower, Abatement Technologies, Omnitech Design, B-AIR, Pulllman-Ermator; Envirco, AEROSPACE AMERICA, INC.; Camfil; Carrier, Hamilton Beach Brands, Inc.; Whirlpool, Lifa Air Ltd., NIKRO INDUSTRIES, INC. and COWAY CO. LTD. among others.