- Natural vitamins, derived from plant and animal sources, are essential components in promoting health and wellness across food & beverages, personal care, and feed applications due to their high bioavailability and consumer preference for non-synthetic alternatives
- The surge in demand for natural vitamins is fueled by growing health consciousness, increasing prevalence of vitamin deficiencies, and a shift toward preventive healthcare among European consumers
- The U.K. dominated the natural vitamins market with the largest revenue share of 38.5% in 2024, driven by high consumer awareness, a robust health and wellness industry, and the presence of leading market players. The U.K. market is further supported by widespread adoption in functional foods and dietary supplements
- Germany is expected to be the fastest-growing country in the natural vitamins market during the forecast period due to rising demand for organic products, increasing disposable incomes, and government initiatives promoting healthy lifestyles
- The Vitamin C segment dominated the largest market revenue share of 32.5% in 2024, driven by its widespread use in dietary supplements and fortified foods due to its immune-boosting properties and high consumer awareness
