Europe Nutritional Beverages Market – Industry Trends and Forecast to 2031

Europe Nutritional Beverages Market, By Nutrition Type (Vitamin Profile, Fat Profile, Protien Profile, and Others), Product Type (Ready-To-Drink Beverages, Energy Drinks, Flavored and Enhanced Waters, Juices, and Others), Source (Fruits, Vegetables, Cereals, Milk, Eggs, and Others), Life Cycle (Infants, Kids, and Adults), Content (Macro Nutrients and Micro Nutrients), Flavors (Fruits, Berries, Tea and Coffee, Chocolate, Vanilla, Nuts, and Others), Packaging (Bottles, Cans, and Cartons), Origin (Organic and Conventional), Category (Nutritional Shakes, Diet/Weight Loss, Low Carb Nutrition, Sport Nutrition, Organic High Protein Nutrition, Breakfast To-Go Shakes, Meal Replacement Shakes, and Yogurt Smoothies), Distribution Channel (B2B and B2C), End User (Household and  Commercial) – Industry Trends and Forecast to 2031.

Europe Nutritional Beverages Market Analysis and Size

The nutritional beverages market holds significant importance due to its role in responding to demographic shifts and aging populations, as these products often target specific health concerns associated with different life stages. The market's significance extends to promoting sustainability and eco-friendly practices, as many consumers in Europe prioritize environmentally conscious choices.

Data Bridge Market Research analyses the Europe nutritional beverages market, which was USD 34,160.39 thousand in 2023, is expected to reach USD 68,567.90 thousand by 2031, at a CAGR of  9.10% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Europe Nutritional Beverages Market Scope and Segmentation  

Market Definition

Nutritional beverages are drinks specifically formulated to provide essential nutrients and health benefits. These beverages often contain vitamins, minerals, proteins, and other nutritional ingredients designed to support well-being. They can come in various forms, including protein shakes, meal replacement drinks, and fortified juices. Nutritional beverages are commonly consumed as convenient and effective ways to supplement one's diet and meet specific nutritional needs.

Europe Nutritional Beverages Market Dynamics

Drivers

• Growing Health Awareness Fosters the Demand for Nutritional Beverages

The escalating awareness of health and well-being among consumers in Europe is a pivotal driver for the nutritional beverages market. As individuals become increasingly conscious of the impact of their dietary choices on overall health, there is a growing demand for nutritional beverages that offer additional nutritional benefits. This trend reflects a shift towards beverages fortified with vitamins, minerals, and other health-promoting ingredients, as consumers seek products that align with their wellness goals. The surge in health consciousness is a key factor propelling the popularity and market growth of nutritional beverages in Europe.

• Changing Lifestyles Fueling Demand for Convenient and Nutrient-Rich Beverages

Evolving lifestyles, including busy schedules and a preference for on-the-go consumption, are driving the demand for convenient and nutritionally rich beverages in Europe. The need for quick, nutritious options has led to the popularity of meal replacement shakes, energy drinks, and other nutritional beverages that cater to the demands of modern, fast-paced lifestyles, contributing to the market's expansion.

Opportunities

• Plant-Based Beverages as an Alternatives for Consumers’ Healthier Choices

The rising consumer emphasis on healthier lifestyles has created a significant opportunity in the Europe nutritional beverages market through plant-based alternatives. As individuals increasingly seek healthier choices, plant-based beverages such as almond milk, soy milk, and other non-dairy options gain popularity. With a focus on sustainability and health-conscious decisions, the demand for plant-based nutritional beverages is expected to surge, presenting companies with an opportunity to innovate and cater to this growing segment of health-conscious consumers in Europe.

• E-Commerce Expansion Providing a Direct Channel to Reach Customers

The continued growth of e-commerce presents a strategic opportunity for the nutritional beverages market in Europe. As consumers increasingly turn to online platforms for convenient shopping, companies can enhance their online presence, providing a direct channel to reach customers. E-commerce allows for personalized marketing, easy accessibility, and the potential to reach a broader audience, especially in a post-pandemic landscape where online shopping habits have become more ingrained.

Restraints/Challenges

• Stringent Regulations Hinders Nutritional Beverage Innovation

The rigorous regulatory environment, including stringent health claims and labeling requirements, makes it challenging for manufacturers to introduce new and innovative products. Compliance with these regulations often involves extensive testing and documentation, increasing time and costs for product development. This impediment hampers the ability of companies to quickly respond to evolving consumer preferences and limits the introduction of novel ingredients and formulations, hindering the overall innovation potential of the nutritional beverage sector in Europe.

• Increasing Price Sensitivity among Consumers

Economic uncertainties and fluctuations in consumer spending can impact the Europe nutritional beverages market. Consumers may become more price-sensitive during economic downturns, leading to a potential decline in the purchase of premium-priced nutritional beverages. Economic challenges, such as recessions or financial instability, can restrain market growth as consumers prioritize essential purchases over discretionary items such as specialized nutritional drinks.

This Europe nutritional beverages market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Europe nutritional beverages market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2022, PerfectTed entered the market with a line of health drinks featuring matcha green tea, aiming to combat fatigue. By leveraging matcha's 800-year history and positioning it as a healthier alternative to traditional caffeine sources, the challenger brand aimed to transform the perception of energy beverages
• In May 2021, Gist introduced a prebiotic effervescent beverage composed of five organically certified botanical components. Marketed as a clean beverage, Gist differentiated itself by using plants instead of extracts, positioning itself as a unique contender in the health drinks segment
• In May 2021, PepsiCo launched Soulboost, a sparkling water beverage infused with real juice and nutritional ingredients. Positioned as a guilt-free refreshment, Soulboost aimed to capture the enjoyable essence of fruity drinks, showcasing PepsiCo's commitment to innovation in the evolving health-conscious beverage market
• In April 2019, The Coca-Cola Company marked its entry into the Europe energy drink market with the launch of its first energy drink under the Coca-Cola brand. Specifically targeting young adults aged 18 to 35, this product represented Coca-Cola's strategic move to tap into the growing demand for energy beverages in the region

Europe Nutritional Beverages Market Scope

The Europe nutritional beverages market is segmented into ten segments based on nutrition type, product type, source, life cycle, content, flavours, packaging, origin, category, distribution channel, and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Nutrition Type

• Vitamin Profile
• Fat Profile
• Protien Profile
• Others

Product Type

• Ready-To-Drink Beverages
• Energy Drinks
• Flavored and Enhanced Waters
• Juices
• Others

Source

• Fruits
• Vegetables
• Cereals
• Milk
• Eggs
• Others

Life Cycle

• Infants
• Kids
• Adults

Content

• Macro Nutrients
• Micro Nutrients

Flavors

• Fruits
• Berries
• Tea and Coffee
• Chocolate
• Vanilla
• Nuts
• Others

Packaging

• Bottles
• Cans
• Cartons

Origin

• Organic
• Conventional

Category

• Nutritional Shakes
• Diet/Weight Loss
• Low Carb Nutrition
• Sport Nutrition
• Organic High Protein Nutrition
• Breakfast To-Go Shakes
• Meal Replacement Shakes
• Yogurt Smoothies

Distribution Channel

• B2B
• B2C
• Hypermarkets/Supermarkets
• Convinience Store
• Speciality Retail Stores
• Online Retail Stpres
• Others

End User

• Household
• Commercial
• Sports
• Healthcare
• Others

Europe Nutritional Beverages Market Regional Analysis/Insights

Europe nutritional beverages market is analysed and market size information is provided by the country based on nutrition type, product type, source, life cycle, content, flavours, packaging, origin, category, distribution channel, and end user as referenced above.

The countries covered in Europe nutritional beverages market report are Germany, U.K. Italy, France, Spain, Switzerland, Netherlands, Belgium, Russia, Denmark, Sweden, Poland, turkey and Rest of Europe.

France dominates the nutritional beverages market is attributed to the widespread availability of these products and competitive pricing within the region. The easy accessibility and affordability of nutritional beverages in France contribute significantly to their market dominance, appealing to a broad consumer base and driving higher consumption rates.

Germany is expected to dominate the nutritional beverages market, driven by a surging demand for protein-based products. The growing awareness of the importance of protein in maintaining a healthy lifestyle has fueled this demand, making Germany a key player in the Europe market for nutritional beverages.

Italy dominates the nutritional beverages market is attributed to a surge in awareness regarding the health benefits associated with these products. As consumers become more health-conscious, there is a heightened demand for nutritional beverages, driving Italy's market leadership as it aligns with evolving preferences for wellness-focused consumption.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Europe Nutritional Beverages Market Share Analysis

The Europe nutritional beverages market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, and technology lifeline curve. The above data points are only related to the companies’ focus related to the Europe nutritional beverages market.

Some of the major players operating in the Europe nutritional beverages market are:

• Chr Hansen Holding A/S (Denmark)
• SGS Société Générale de Surveillance SA.Switzerland)
• Intertek Group plc (U.K.)
• Eurofins Scientific (Luxembourg)
• Bureau Veritas (France)
• ALS (Australia)
• Mérieux Nutrisciences Corporation (U.S.)
• AsureQuality(New Zealand)
• TUV Nord Group (Germany)
• Bureau Veritas (France)
• Labcorp(U.S.)
• Danone (France)
• Mead Johnson and Company, LLC. (U.S.)
• PepsiCo  (U.S.)
• Nestlé (Switzerland)
• The Kraft Heinz Company (U.S.)
• General Mills Inc(U.S.)
• ADM (U.S.)
• B. Braun SE (Germany)
• Abbott (U.S.)
• Thermo Fisher Scientific Inc. (U.S.)
• BASF SE (Germany)
• DuPont (U.S.)