- Nutritional beverages are specially formulated drinks enriched with essential nutrients including proteins, vitamins, minerals, amino acids, and fibers, designed to support overall health, athletic performance, or specific dietary needs. These beverages are available in various forms such as shakes, enhanced waters, juices, and smoothies, catering to diverse consumer preferences
- The growing popularity of plant-based ingredients, clean-label formulations, and personalized nutrition—combined with innovations in functional ingredients and sustainable packaging—is driving rapid expansion of the market across household and commercial sectors, particularly through health-conscious retail and online channels
- Germany dominated the nutritional beverages market in 2024, due to its mature health and wellness sector, strong demand for functional foods, and increasing consumer preference for high-protein, low-sugar drinks
- France is expected to be the fastest growing region in the nutritional beverages market during the forecast period due to national initiatives promoting preventive health and clean eating, increased demand for organic and naturally sourced drinks, and the emergence of functional beverages catering to skin health, detox, and energy
- Bottles segment dominated the market with a market share of 62% in 2024, due to their ease of transport, resealability, and favorable shelf presentation. Bottled nutritional beverages are a staple in both home use and retail settings
