Europe Plastic Wrap Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

What is the Europe Plastic Wrap Market Size and Growth Rate?

• The Europe plastic wrap market size was valued at USD 3.78 billion in 2024 and is expected to reach USD 5.42 billion by 2032, at a CAGR of 4.60% during the forecast period
• The plastic wrap market has undergone a transformation with the latest advancements in technology. Innovations such as nano-engineered materials and sustainable alternatives have fueled its growth
• Increased demand for convenience and food preservation solutions has also driven market expansion. Companies are investing in research to develop eco-friendly options, catering to environmentally conscious consumers and addressing concerns about plastic waste

What are the Major Takeaways of Plastic Wrap Market?

• The demand for plastic wrap for food packaging is poised for growth due to its crucial role in preserving food freshness
• As consumers increasingly opt for convenience and ready-to-eat meals, plastic wrap serves as a reliable solution, offering a protective barrier against moisture, air, and contaminants. For instance, in the busy urban lifestyle, pre-cut fruits and vegetables packaged with plastic wrap provide convenience without compromising on freshness, driving market expansion
• Germany dominated the dominated the Europe plastic wrap market with the largest ,market share of 44.26% in 2024, driven by high consumption of packaged food, strict sustainability standards, and technological innovation in plastic films
• France plastic wrap market is projected to grow at the fastest CAGR of 10.49% from 2025 to 2032, supported by strong consumer preference for environmentally friendly packaging and the government’s push to phase out single-use plastics
• The Stretch Films segment dominated the plastic wrap market with the largest revenue share of 38.5% in 2024, owing to its widespread use in packaging and pallet unitization across food, beverage, and logistics sectors

Report Scope and Plastic Wrap Market Segmentation

What is the Key Trend in the Plastic Wrap Market?

“Sustainability and Biodegradability in Focus”

• A major trend shaping the Europe plastic wrap market is the growing shift toward sustainable and biodegradable alternatives, driven by increasing environmental concerns and government regulations on single-use plastics. Brands and manufacturers are investing in eco-friendly wraps made from materials such as PLA, PHA, starch-based polymers, and compostable films
• For instance, in May 2025, Mars Inc.’s Kind Snacks launched a curbside-recyclable paper wrapper pilot for its Dark Chocolate Nuts & Sea Salt bars in the U.S., marking a significant move toward greener alternatives
• Companies such as TIPA Corp and Presto Products’ Fresh-Lock have expanded availability of certified home-compostable pouch zippers across Europe and the Asia-Pacific, supporting zero-waste packaging initiatives
• In addition, there is growing innovation in bio-based plastic films that replicate the flexibility, strength, and clarity of conventional wraps while offering industrial and home compostability. Regulatory support and consumer demand are accelerating this innovation
• This trend is also amplified by the rise of organic and farm-to-table retail formats, which increasingly prefer biodegradable wraps for fruits, vegetables, and deli goods to align with brand values
• As environmental awareness rises, biodegradable and recyclable plastic wraps are no longer niche major players are expected to scale production, signaling a long-term shift toward circular packaging models

What are the Key Drivers of Plastic Wrap Market?

• Rising demand for hygienic, convenient, and lightweight packaging solutions across the food and beverage sector is a key factor driving the plastic wrap market Europely. These wraps extend shelf life, maintain product integrity, and reduce food waste in retail and household settings
• For instance, in April 2025, DS Smith introduced its 100% recyclable GoChill Cooler, providing an innovative, fiber-based alternative to Styrofoam packaging—an instance of sustainable food containment driving growth
• The surge in ready-to-eat meals, online grocery deliveries, and frozen foods across urban markets has increased demand for stretch and shrink wraps, especially those with moisture-proof and puncture-resistant properties
• In addition, industrial applications, including bundling, warehousing, and transport, rely heavily on plastic wraps for securing goods and reducing handling losses. The rise of e-commerce and Europe logistics chains continues to fuel demand
• The increasing adoption of multi-layered and metallized wraps with improved barrier properties—protecting against oxygen, UV, and moisture—further strengthens the market outlook across food, pharma, and cosmetic end-users

Which Factor is challenging the Growth of the Plastic Wrap Market?

• Environmental concerns and regulatory restrictions on single-use plastics pose a significant challenge to the plastic wrap market. Governments worldwide are banning or taxing plastic-based packaging to curb plastic pollution, affecting traditional plastic wrap sales
  • For instance, the European Union’s single-use plastics directive and similar bans in countries such as India and Canada have mandated producers to transition toward biodegradable alternatives or face market restrictions
• Moreover, consumer pushback against petroleum-based plastics, especially among environmentally conscious demographics, is prompting retailers and manufacturers to seek alternative wrap materials, putting pressure on legacy products
• Another challenge lies in recycling complexities. Plastic wraps, especially those with multilayer or metallized components, are often not accepted by standard municipal recycling systems, leading to low recovery rates and environmental criticism
• Lastly, the cost of sustainable alternatives, such as compostable wraps or bio-based polymers, is relatively higher than conventional plastic wraps, limiting their uptake in price-sensitive markets. Infrastructure gaps in composting or recycling facilities further hinder their adoption
• To sustain growth, the industry must focus on innovation, regulatory alignment, and consumer education around disposal and end-of-life value while developing cost-effective green alternatives

How is the Plastic Wrap Market Segmented?

The market is segmented on the basis of type, material, feature, processing type, transparency, hardness, thickness, distribution channel, and end-user.

• By Type

On the basis of type, the plastic wrap market is segmented into Stretch Films, Shrink Films, Metallized Films, Twist Film, Release Film, Twist Rope, and Others. The Stretch Films segment dominated the Plastic Wrap market with the largest revenue share of 38.5% in 2024, owing to its widespread use in packaging and pallet unitization across food, beverage, and logistics sectors. Stretch films are favored for their elasticity, cost-effectiveness, and ability to tightly secure goods without adhesives or heat.

The Metallized Films segment is projected to witness the fastest CAGR from 2025 to 2032, driven by rising demand for high-barrier packaging in snack foods and pharmaceutical applications. These films offer excellent protection against light, moisture, and oxygen, enhancing shelf life.

• By Material

On the basis of material, the plastic wrap market is segmented into Polypropylene (PP), Polyethylene (PE), Polyvinyl Chloride (PVC), Polyethylene Terephthalate (PET), Ethylene Vinyl Alcohol Copolymer (EVOH), Ethylene-Vinyl Acetate (EVA), Nylon, and Others. The Polyethylene (PE) segment held the largest market share of 42.1% in 2024, supported by its flexibility, cost-efficiency, and widespread use in food and industrial packaging. Both LDPE and LLDPE are extensively used for stretch and shrink applications.

The EVOH segment is expected to witness the fastest growth due to its superior gas barrier properties, making it ideal for vacuum packaging and extending food shelf life.

• By Feature

On the basis of feature, the plastic wrap market is segmented into Moisture Proof and Water Soluble. The Moisture Proof segment dominated the market in 2024 with a market share of 68.9%, driven by the demand for moisture-resistant packaging in food and pharma sectors.

The Water Soluble segment is projected to grow at the highest CAGR during 2025–2032, with sustainability initiatives encouraging the adoption of dissolvable packaging in personal care and detergent pods.

• By Processing Type

Based on processing type, the market is segmented into Casting, Multiple Extrusion, Blow Molding, and Injection Molding. The Blow Molding segment held the largest market share in 2024, owing to its dominance in producing thin, flexible films ideal for food and consumer goods packaging.

The Multiple Extrusion segment is expected to witness the fastest growth, driven by the need for multilayer structures that provide superior mechanical and barrier properties.

• By Transparency

By transparency, the plastic wrap market is classified into Transparent, Translucent, and Opaque. The Transparent segment led the market in 2024 with a market share of 51.3%, favored for its clarity and use in product display packaging.

The Opaque segment is expected to grow rapidly, especially for packaging light-sensitive pharmaceutical and cosmetic products.

• By Hardness

On the basis of hardness, the market is segmented into Soft and Rigid. The Soft segment dominated the market in 2024 with a revenue share of 59.7%, largely due to the popularity of flexible wraps in consumer and industrial packaging.

The Rigid segment is gaining traction in applications where structural integrity and puncture resistance are critical, such as chemical packaging.

• By Thickness

Based on thickness, the plastic wrap market is segmented into Below 8 Microns, 8 to 14 Microns, 14 to 20 Microns, and 20 Microns and Above. The 8 to 14 Microns segment held the largest market share in 2024, as it balances flexibility and durability, making it suitable for food and retail packaging.

The Below 8 Microns category is expected to expand rapidly due to efforts to reduce material usage and enhance film performance.

• By Distribution Channel

On the basis of distribution channel, the plastic wrap market is segmented into E-commerce, Convenience Store, Retail Stores, Supermarket/Hypermarket, and Others. The Supermarket/Hypermarket segment led the market in 2024 with a share of 34.6%, benefiting from bulk availability and consumer preference for in-store selection.

The E-commerce segment is projected to register the fastest CAGR from 2025 to 2032, as online platforms enable access to a wide range of products and cater to small businesses and end-users directly.

• By End-User

On the basis of end-user, the market is segmented into Food and Beverages, Pharmaceuticals, Personal Care and Cosmetics, Chemical, and Others. The Food and Beverages segment dominated in 2024 with a market share of 47.8%, driven by increasing demand for perishable food preservation and ready-to-eat packaging.

The Pharmaceutical segment is expected to witness robust growth during the forecast period, as tamper-evident and barrier packaging gain importance in regulated healthcare markets.

Which Region Holds the Largest Share of the Plastic Wrap Market?

• Germany dominated the dominated the Europe plastic wrap market with the largest ,market share of 44.26% in 2024, driven by high consumption of packaged food, strict sustainability standards, and technological innovation in plastic films
• German companies are investing in bio-based and high-barrier films, aligning with the country’s recycling laws and green technology initiatives
• The demand from food processing, logistics, and e-commerce industries is boosting growth, alongside innovations in automated packaging systems that support efficiency and material reduction

France Plastic Wrap Market Insight

France plastic wrap market is projected to grow at the fastest CAGR of 10.49% from 2025 to 2032, supported by strong consumer preference for environmentally friendly packaging and the government’s push to phase out single-use plastics. Manufacturers are responding with recyclable and biodegradable films, especially in food, cosmetic, and pharmaceutical sectors. Growth is also driven by premium brands seeking high-clarity wraps that enhance shelf appeal while maintaining environmental compliance.

Italy Plastic Wrap Market Insight

Italy is emerging as a significant player in Europe’s plastic wrap landscape, driven by its large agri-food sector and rising demand for fresh food preservation. The market is benefiting from advancements in stretch and shrink films and the adoption of water-soluble and breathable films for perishable products. Italian firms are also investing in sustainable material innovation, aligning with EU-wide green packaging directives and consumer sustainability demands.

Rest of Europe Plastic Wrap Market Insight

Countries in Eastern and Northern Europe are experiencing rising demand for plastic wrap due to increasing urbanization, growing food retail chains, and improved packaging standards. While adoption of eco-conscious materials is slower than in Western Europe, initiatives around waste management and recycling infrastructure are accelerating the transition. Governments are also encouraging local manufacturing, which is expanding the use of modern plastic wrap in regional applications.

Which are the Top Companies in Plastic Wrap Market?

The plastic wrap industry is primarily led by well-established companies, including:

• Polywrap India (India)
• AVPack Plastic Manufacturers (South Africa)
• Suzhou Yuxinhong Plastic Packaging Co., Ltd. (China)
• Coveris (U.K.)
• Shenzhen Chengxing Packing & Material Co.Ltd (China)
• Four Star Plastics (U.S.)
• AMERICAN Mfg COMPANY (U.S.)
• The Clorox Company (U.S.)
• Polyvinyl Films, Inc (U.S.)
•  ChicWrap (U.S.)
• ECPlaza Network Inc (China)
• Shenzhen Bull New Material Technology Co., Ltd (China)
• SHENZHEN XINTENG PACKAGING CO., LIMITED (China)
• Reynolds Consumer Products (U.S.)
• XINJIANG RIVAL TECH CO.,LTD (China)
• Berry Europe Inc. (U.S.)

What are the Recent Developments in Europe Plastic Wrap Market?

• In February 2024, PAC Machinery unveiled the PAC FW 650SI Flow Wrapper, tailored for FiberFlex paper packaging, promoting eco-friendly mailers from recycled materials. The innovation, a finalist in the "Best Innovation in Sustainability" category at the MHI Innovation Awards, signifies a commitment to high-performance and eco-conscious solutions in packaging
• In December 2023, Harpak-ULMA debuted the FR 400 TWIN Flow Wrapper in North America, revolutionizing automated packaging with a high-volume solution. This innovative system marks a significant advancement in packaging technology, catering to the growing demand for efficient and scalable packaging solutions in the region
• In June 2020, Amcor partnered with Espoma Organic to pioneer ecological packaging, introducing a new bio-based polymer package. The collaboration resulted in a polyethylene film comprising 25% bio-based material, aligning with sustainability goals and promoting the adoption of more environmentally friendly packaging solutions in the packaging industry
• In September 2020, Amcor joined forces with Nestle to launch recyclable flexible retort pouches, starting with wet cat food, aimed at reducing the ecological footprint of customer packaging by up to 60%. Meeting circular economy packaging guidelines set by the CEFLEX Consortium, this initiative signifies a significant step towards sustainable packaging practices in the market

SKU-53222