“Sustainability and Biodegradability in Focus”
- A major trend shaping the Europe plastic wrap market is the growing shift toward sustainable and biodegradable alternatives, driven by increasing environmental concerns and government regulations on single-use plastics. Brands and manufacturers are investing in eco-friendly wraps made from materials such as PLA, PHA, starch-based polymers, and compostable films
- For instance, in May 2025, Mars Inc.’s Kind Snacks launched a curbside-recyclable paper wrapper pilot for its Dark Chocolate Nuts & Sea Salt bars in the U.S., marking a significant move toward greener alternatives
- Companies such as TIPA Corp and Presto Products’ Fresh-Lock have expanded availability of certified home-compostable pouch zippers across Europe and the Asia-Pacific, supporting zero-waste packaging initiatives
- In addition, there is growing innovation in bio-based plastic films that replicate the flexibility, strength, and clarity of conventional wraps while offering industrial and home compostability. Regulatory support and consumer demand are accelerating this innovation
- This trend is also amplified by the rise of organic and farm-to-table retail formats, which increasingly prefer biodegradable wraps for fruits, vegetables, and deli goods to align with brand values
- As environmental awareness rises, biodegradable and recyclable plastic wraps are no longer niche major players are expected to scale production, signaling a long-term shift toward circular packaging models
