- In May 2025, Diageo Thailand introduced new flavors for its Smirnoff Ice range, aiming to engage younger consumers with innovative taste profiles. This expansion strengthens Diageo’s presence in the ready-to-drink (RTD) segment, aligning with evolving consumer preferences in Southeast Asia’s high-strength premixes market. The launch coincides with Smirnoff Ice’s 25th anniversary, featuring updated packaging and a global campaign to enhance brand visibility and market reach
- In March 2025, ThaiBev Public Company Limited acquired a significant stake in a leading Vietnamese beverage distributor, reinforcing its distribution network and expanding its ready-to-drink alcoholic beverage market across Vietnam. This strategic move aligns with ThaiBev’s aggressive expansion strategy in the high-growth Southeast Asian market, enhancing its market presence and operational efficiency. The acquisition is expected to boost sales and brand visibility, strengthening ThaiBev’s competitive edge in the region
- In January 2025, Suntory PepsiCo Beverage (Thailand) Co., Ltd. partnered with a leading local e-commerce platform to expand online availability and delivery of its ready-to-drink coffee and tea premixes. This collaboration underscores the growing role of digital channels in consumer engagement, enhancing convenience and accessibility in the ready-to-drink market. The initiative aligns with Suntory PepsiCo’s broader strategy to strengthen its presence in Southeast Asia, leveraging e-commerce growth to meet evolving consumer preferences
- In November 2024, a leading Singapore-based food and beverage conglomerate partnered with a prominent Malaysian brewery to co-develop and launch a new line of fruit-flavored alcoholic premixes tailored for the Malaysian market. This collaboration leverages local expertise, aiming to introduce innovative products that align with regional taste preferences. The partnership reflects the growing demand for flavored alcoholic beverages in Southeast Asia, enhancing market diversity and consumer engagement
- In July 2023, Suntory Spirits Ltd. introduced "The PREMIUM MALT'S HOUSE", a flagship beer bar designed to bring the unique experience of "The Premium Malt's" to international consumers. This initiative launched in nine global cities, offering visitors a chance to enjoy the brand’s signature "Kami-Awa" creamy foam and premium brewing craftsmanship. The move strengthens Suntory’s global presence, enhancing brand recognition and expanding its appeal within the ready-to-drink and high-strength premixes market, particularly in Southeast Asia
